International Marketing Quiz

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Questions and Answers

In international marketing, a maximum of two sets of uncontrollable variables are involved.

False (B)

Tariffs are imposed by governments to lower the price of imported products.

False (B)

International marketing involves low risk and challenges.

False (B)

Tariffs are used to promote competition and innovation in domestic industries.

<p>False (B)</p> Signup and view all the answers

The global environment of international marketing is characterized by stable and unchanging forces.

<p>False (B)</p> Signup and view all the answers

The primary purpose of imposing tariffs is to protect domestic industries from foreign competition.

<p>True (A)</p> Signup and view all the answers

Domestic business involves commercial exchanges that occur between two or more countries.

<p>False (B)</p> Signup and view all the answers

International marketing aims to target only a domestic audience.

<p>False (B)</p> Signup and view all the answers

International business transactions are governed by local laws.

<p>False (B)</p> Signup and view all the answers

International marketing allows targeting of a broader market beyond the national population.

<p>True (A)</p> Signup and view all the answers

In domestic marketing, marketers interact with two or more sets of uncontrollable variables.

<p>False (B)</p> Signup and view all the answers

International business involves transactions within a single country.

<p>False (B)</p> Signup and view all the answers

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Study Notes

International Marketing

  • Involves targeting a broader market beyond a nation's population.
  • Involves a greater number of uncontrollable variables compared to domestic marketing.
  • Involves commercial exchanges between two or more countries.
  • Includes risks and challenges.

Tariffs

  • Imposed by governments.
  • Primarily used to protect domestic industries from foreign competition.
  • Can be used to promote competition and innovation within domestic industries.

Global Environment of International Marketing

  • Characterized by dynamic and changing forces.
  • International business transactions are governed by international laws, not just local laws.
  • Tariffs are not used to lower the price of imported products, but instead, increase the price to protect domestic industries.

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