Podcast
Questions and Answers
In international marketing, a maximum of two sets of uncontrollable variables are involved.
In international marketing, a maximum of two sets of uncontrollable variables are involved.
False
Tariffs are imposed by governments to lower the price of imported products.
Tariffs are imposed by governments to lower the price of imported products.
False
International marketing involves low risk and challenges.
International marketing involves low risk and challenges.
False
Tariffs are used to promote competition and innovation in domestic industries.
Tariffs are used to promote competition and innovation in domestic industries.
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The global environment of international marketing is characterized by stable and unchanging forces.
The global environment of international marketing is characterized by stable and unchanging forces.
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The primary purpose of imposing tariffs is to protect domestic industries from foreign competition.
The primary purpose of imposing tariffs is to protect domestic industries from foreign competition.
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Domestic business involves commercial exchanges that occur between two or more countries.
Domestic business involves commercial exchanges that occur between two or more countries.
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International marketing aims to target only a domestic audience.
International marketing aims to target only a domestic audience.
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International business transactions are governed by local laws.
International business transactions are governed by local laws.
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International marketing allows targeting of a broader market beyond the national population.
International marketing allows targeting of a broader market beyond the national population.
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In domestic marketing, marketers interact with two or more sets of uncontrollable variables.
In domestic marketing, marketers interact with two or more sets of uncontrollable variables.
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International business involves transactions within a single country.
International business involves transactions within a single country.
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Study Notes
International Marketing
- Involves targeting a broader market beyond a nation's population.
- Involves a greater number of uncontrollable variables compared to domestic marketing.
- Involves commercial exchanges between two or more countries.
- Includes risks and challenges.
Tariffs
- Imposed by governments.
- Primarily used to protect domestic industries from foreign competition.
- Can be used to promote competition and innovation within domestic industries.
Global Environment of International Marketing
- Characterized by dynamic and changing forces.
- International business transactions are governed by international laws, not just local laws.
- Tariffs are not used to lower the price of imported products, but instead, increase the price to protect domestic industries.
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Description
Test your knowledge of international marketing concepts, including targeting a global audience, understanding cultural differences, and developing a brand's global presence.
