International Marketing Concepts Quiz

International marketing involves planning, pricing, promoting, and directing the flow of goods and services to consumers in multiple countries, aiming for profit.

Global marketing is a strategy that integrates and coordinates marketing activities across international markets.

National marketing focuses on a single country, while international marketing extends beyond national borders.

International marketing activities are conducted outside the company's home country market.

Global marketing emphasizes a unified approach to marketing, aiming for consistency across multiple countries.

The 'convergence thesis' suggests that global consumers' needs, preferences, and buying behaviors will converge to a similar point. This might lead to more standardized products and marketing strategies across nations.

The theory implies that cultural differences will diminish as consumers worldwide experience similar trends in demographics, education, and consumption patterns, leading to a greater demand for globalized offerings.

Factors like increased travel, communication technology, and education contribute to a gradual homogenization of consumer preferences. This makes it potentially easier to market to a wider audience.

Centralized decision making for global markets, often relying on standardized products and marketing, becomes more feasible when consumer needs are similar across borders.

The convergence thesis acknowledges that cultural differences still exist, but suggests that some aspects of consumer behavior are becoming more similar across the globe.

A company that rapidly expands internationally from its inception without a prior period of domestic operations. It often relies on cutting-edge technology, entrepreneurial leadership, and a global mindset.

The process of a company gradually expanding its operations to international markets over time, starting with smaller steps and gradually increasing its involvement.

Factors that influence the decision of a company to go global, such as the emergence of niche markets, technological advancements, flexibility of small and medium enterprises (SMEs), global networks, and improved information technology.

A type of internationalization where a company adapts its products and marketing strategies to suit the specific needs and preferences of each target market.

A type of internationalization where a company utilizes a consistent global marketing approach, aiming to create a unified brand experience across different markets.

The process of planning, pricing, promoting, and directing the flow of products and services to consumers in more than one country.

A marketing strategy that aims to integrate and coordinate marketing activities across international markets to achieve a unified global brand experience.

The strategic decisions that shape a company's international marketing efforts, including target market selection, entry mode, product adaptation, pricing strategy, and marketing communication.

Companies start by exporting to nearby markets and gradually expand to more distant markets. They increase their commitment in small steps, moving from sporadic exports to setting up sales subsidiaries and ultimately foreign production.

Companies adopt different approaches to international expansion, starting with sporadic exports and progressing through stages like using independent representatives, setting up foreign sales subsidiaries, and eventually engaging in foreign production.

The Uppsala Model suggests that companies increase their commitment to international markets in a gradual and controlled manner, taking small steps to minimize risk and uncertainty.

The Uppsala Model may not accurately represent the internationalization strategies of certain industries, particularly technology-driven industries where rapid innovation and global markets demand fast and strategic expansion.

The model assumes companies follow a predetermined, linear path, which might not reflect reality. It also fails to consider complex interactions between different country markets and may overlook the tendency of some companies to jump directly to more distant markets or use different entry modes.

This model suggests that companies minimize costs by choosing a combination of in-house production and outsourcing production to countries with lower costs for labor, materials, and other factors.

These are companies that start with a global vision and approach and begin operating internationally right from their inception. They leverage technology and flexible business models to quickly scale their operations across borders.

This model suggests that companies choose entry modes for international markets based on minimizing transaction costs, considering factors like information asymmetry, uncertainty, and opportunism.

The belief that a global market exists with standardized needs and desires, ignoring cultural differences and specific market demands.

Factors like deregulation, trade agreements, and converging market needs fuel globalization, enabling businesses to operate across borders.

A dynamic approach that balances global strategies with local adaptations. Companies need to find the right mix of global consistency and local responsiveness.

The trend of countries rejecting globalization and emphasizing national control, potentially hindering international business.

A group of consumers who actively reject global brands and corporations, often driven by ethical or political concerns.

This theory suggests that consumer preferences and behaviors are becoming increasingly similar across the globe due to globalization, leading to greater demand for standardized products.

Explains why consumers may choose to avoid a specific brand beyond product-related reasons, often driven by ethical, political, or social motivations.

Refers to consumers deliberately making purchase decisions based on ethical or political factors, often choosing brands aligned with their values.

A coordinated effort by consumers to refuse to buy products or services from a specific company or organization, often driven by ethical or political reasons.