Podcast
Questions and Answers
What are the primary reasons why businesses go international?
What are the primary reasons why businesses go international?
Which of these is NOT a strategic entry mode into foreign markets?
Which of these is NOT a strategic entry mode into foreign markets?
What is the difference between direct exporting and indirect exporting?
What is the difference between direct exporting and indirect exporting?
What are the main types of Countertrade?
What are the main types of Countertrade?
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What is the difference between a licensing agreement and a franchising agreement?
What is the difference between a licensing agreement and a franchising agreement?
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What are the key features of a Foreign Direct Investment?
What are the key features of a Foreign Direct Investment?
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What does "turnkey project" mean?
What does "turnkey project" mean?
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Which of the following is NOT a characteristic of a Joint Venture?
Which of the following is NOT a characteristic of a Joint Venture?
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A company's decision on how to enter a foreign market is based solely on internal factors.
A company's decision on how to enter a foreign market is based solely on internal factors.
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What are the advantages of using indirect exporting?
What are the advantages of using indirect exporting?
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What are the challenges of international business?
What are the challenges of international business?
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What is the difference between a licensing agreement and a franchising agreement?
What is the difference between a licensing agreement and a franchising agreement?
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Study Notes
International Business Strategy
- This is a study of international business.
- The goal is to understand strategies for entering international markets.
- Understanding different strategies for market entry.
- Analyzing market conditions to choose the best entry method.
- Developing guidelines for market entry specific to industries.
- Analyzing potential problems from specific entry methods.
- Market share expansion is a key benefit of international business.
- Economies of scale (cost per unit) is a significant advantage.
- Increased profits are another advantage.
- Tax advantages are a benefit to some businesses.
Strategic Entry Modes
- Exporting
- Indirect exporting
- Direct exporting
- Contract Manufacturing
- Licensing
- Franchising
- Foreign Direct Investment (FDI)
- Turnkey Project
Countertrade
- Pure barter (direct exchange of goods)
- Clearing arrangements (pre-agreed upon payments)
- Switch trading (exchange of goods through a third party)
- Counterpurchase (sale of goods in exchange for other goods)
- Buy-back (sale of goods in exchange for payment from future sales of products)
Contract Manufacturing
- A firm contracts with a foreign manufacturer to produce goods.
- The firm retains control of marketing and sales.
Licensing
- Allows a foreign firm to use a company's trademark or technology for a fee.
Franchising
- A business grants the rights to use its name and operating system to a foreign business.
- A fee is paid to the franchiser.
Foreign Direct Investment (FDI)
- Involves significant investment in foreign operations.
- This includes building factories or establishing new branches in a foreign country.
Turnkey Project
- A project includes design, construction, testing, and training for personnel.
- The project is then handed over to the host country.
Joint Venture
- A company combines resources with a foreign partner.
- Sharing costs and profits..
Mission Statement - Sony Ericsson
- Sony Ericsson was a joint venture.
- Their goal was to become the leading mobile phone brand.
Comparative Analysis
- Provides a comparison of strategic entry methods.
- Factors of control, risk, and resource investment are included.
Frameworks for Entry Mode Choice
- Firm capability is a factor.
- Industry-specific factors.
- Country-specific factors.
- Venture-specific factors.
- Strategic factors.
External/internal factors
- Businesses must consider external factors when selecting a method of entering a new market.
- Internal factors are also critical; such as financial standing etc.
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Description
Test your knowledge on international business strategies, including market entry modes and countertrade techniques. This quiz covers various strategies for entering international markets and analyzing potential problems. Gain insights into exporting, licensing, and more!