International Market Selection Quiz
31 Questions
1 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which of the following factors is NOT directly related to the environmental factors that influence a company's choice of foreign markets?

  • Psychic/geographic distance
  • Degree of internationalization of the market
  • International industry structure
  • Size of the company's resources (correct)
  • What is the primary purpose of the Big Mac Index?

  • To determine the best international markets for fast food companies
  • To measure the global popularity of McDonald's restaurants
  • To compare the cost of living in different countries (correct)
  • To predict future exchange rate movements
  • Which of the following is NOT a key consideration for companies when assessing political risk in a potential foreign market?

  • Changes in government regulations
  • The level of economic development
  • Social and cultural norms (correct)
  • The stability of the political system
  • What is the main assumption behind the concept of purchasing power parity (PPP)?

    <p>The cost of a basket of goods should be the same in all countries when adjusted for exchange rates (D)</p> Signup and view all the answers

    Which of the following is NOT a factor that can be used to prioritize country markets for international expansion?

    <p>Brand awareness (C)</p> Signup and view all the answers

    Which of the following is NOT a feature of a common market?

    <p>Harmonization of national environmental regulations (D)</p> Signup and view all the answers

    What is one of the challenges that companies face due to differences in corporate taxation policies across countries?

    <p>Attempting to limit tax liability by shifting location of income (C)</p> Signup and view all the answers

    Which of the following is a potential consequence of high government taxation policies?

    <p>Reduced domestic investment (B)</p> Signup and view all the answers

    Which of these options is a key difference between a free trade area and a customs union?

    <p>A customs union establishes common external barriers (CETs) to trade. (C)</p> Signup and view all the answers

    Which of the following is NOT considered a form of regional economic integration?

    <p>Global Trade Organization (C)</p> Signup and view all the answers

    What is the primary purpose of a trademark?

    <p>To distinguish a product from competing products. (B)</p> Signup and view all the answers

    Which of the following is an example of a state subsidy influencing internationalization decisions?

    <p>Providing tax breaks to companies investing in renewable energy. (B)</p> Signup and view all the answers

    Which of the following is NOT a factor that influences internationalization decisions?

    <p>Global trends in consumer preferences (A)</p> Signup and view all the answers

    According to the provided information, which factor can have both a positive and negative impact on the growth rate of a new product?

    <p>Uncertainty avoidance (A)</p> Signup and view all the answers

    Which of the following statements accurately describes the impact of 'Brown goods' on the growth rate?

    <p>Brown goods are generally associated with a stronger, positive growth rate. (C)</p> Signup and view all the answers

    What is a significant challenge in developing an export marketing strategy?

    <p>Ignoring the cultural context of the target market. (D)</p> Signup and view all the answers

    Which factor, when high, can contribute to a faster adoption rate of new products, according to the content?

    <p>Masculinity (A)</p> Signup and view all the answers

    What is a key element of successful export marketing, as mentioned in the provided information?

    <p>Thorough understanding of the target market environment (D)</p> Signup and view all the answers

    How does the 'Lag of introduction' affect the growth rate of a product?

    <p>It usually contributes to a faster growth rate. (B)</p> Signup and view all the answers

    One factor that can hinder the adoption of new products in a market is:

    <p>High levels of income inequality. (A)</p> Signup and view all the answers

    In the context of licensing, how can a company benefit?

    <p>{&quot;A&quot;: &quot;Gaining access to new technologies and markets without significant upfront investment.&quot;, &quot;B&quot;: &quot;Maintaining complete control over all aspects of the product's development.&quot;, &quot;C&quot;: &quot;Avoiding any risks associated with entering a new market.&quot;, &quot;D&quot;: &quot;Enjoying all profits generated by the licensee without sharing revenue.&quot;} (A)</p> Signup and view all the answers

    What is the main goal of tariffs?

    <p>To protect local companies from competition. (C)</p> Signup and view all the answers

    Which type of tariff is based on the value of the imported goods?

    <p>Ad valorem tariff (B)</p> Signup and view all the answers

    What is a major advantage of the Waterfall Strategy for market entry?

    <p>Lower initial investment costs. (A)</p> Signup and view all the answers

    Which of these factors is NOT mentioned as a potential disadvantage of the Sprinkler Strategy?

    <p>Limited ability to capitalize on economies of scale. (C)</p> Signup and view all the answers

    Which of the following is an example of a non-tariff barrier to trade?

    <p>Import quota (C)</p> Signup and view all the answers

    Which of these statements is TRUE regarding the relationship between economic wealth and product adoption rate?

    <p>Higher economic wealth generally leads to faster adoption rates. (B)</p> Signup and view all the answers

    Which of the following is NOT a potential advantage of the Waterfall Strategy?

    <p>Opportunity for rapid expansion. (A)</p> Signup and view all the answers

    What is the primary principle behind the Waterfall Strategy?

    <p>Concentration (B)</p> Signup and view all the answers

    Which of the following is a potential advantage of the Sprinkler Strategy?

    <p>Increased market penetration through rapid expansion. (B)</p> Signup and view all the answers

    Which of these statements is TRUE about discriminatory tariffs?

    <p>They are often used to address trade imbalances or political concerns. (A)</p> Signup and view all the answers

    Flashcards

    Customs Union

    A type of trade bloc allowing free trade among members with common external tariffs.

    Common Market

    A form of regional integration allowing free movement of goods, services, labor, and capital among member countries.

    Free Trade Area (FTA)

    A region where member countries eliminate tariffs and trade barriers among themselves.

    Common External Tariffs (CETs)

    Uniform tariffs imposed by a customs union on imports from non-member countries.

    Signup and view all the flashcards

    Intellectual Property Rights (IPR)

    Legal rights allowing creators to control and benefit from their inventions or brands.

    Signup and view all the flashcards

    Patent

    Exclusive rights granted for an invention for a specific period, preventing others from making it without permission.

    Signup and view all the flashcards

    Trademark

    A unique sign, design, or expression that identifies products or services of a specific source.

    Signup and view all the flashcards

    Protectionism

    Economic policy that restricts trade through tariffs and other barriers to protect local industries.

    Signup and view all the flashcards

    International Market Selection (IMS)

    Process used by companies to choose foreign markets based on various determinants.

    Signup and view all the flashcards

    Big Mac Index

    A humorous gauge of currency value based on the price of a Big Mac in different countries.

    Signup and view all the flashcards

    Purchasing-Power Parity (PPP)

    Economic theory estimating the value of currencies based on cost of goods in different countries.

    Signup and view all the flashcards

    Political Risk

    The uncertainty and potential for loss due to changes in a country's political environment.

    Signup and view all the flashcards

    Market Potential

    The estimated capacity a market has for future growth and profitability for a company.

    Signup and view all the flashcards

    Tariffs

    Taxes imposed on imports to protect local companies from competition.

    Signup and view all the flashcards

    Specific Tariff

    Charges on particular products based on weight or volume in local currency.

    Signup and view all the flashcards

    Ad Valorem Tariff

    A tariff that is a percentage of the good's value.

    Signup and view all the flashcards

    Discriminatory Tariff

    Tariff imposed on goods from specific countries due to various reasons.

    Signup and view all the flashcards

    Waterfall Strategy

    Market entry strategy focusing on concentrated entry into select markets sequentially.

    Signup and view all the flashcards

    Sprinkler Strategy

    Market entry strategy focused on entering multiple markets simultaneously.

    Signup and view all the flashcards

    Advantages of Waterfall Strategy

    Allows time for building resources, learning, and risk distribution.

    Signup and view all the flashcards

    Disadvantages of Sprinkler Strategy

    High risk and need for more resources; quick entry can lead to failure.

    Signup and view all the flashcards

    Economic Wealth Impact

    Higher disposable income leads to faster adoption of new products.

    Signup and view all the flashcards

    Non-Tariff Barriers

    Restrictions such as quotas or licenses that limit imports without direct taxation.

    Signup and view all the flashcards

    Income Inequality

    The unequal distribution of income among individuals in a population.

    Signup and view all the flashcards

    Uncertainty Avoidance

    A cultural dimension that reflects how comfortable a society is with uncertainty and ambiguity.

    Signup and view all the flashcards

    High Masculinity Culture

    Cultures that value traits such as achievement and assertiveness, leading to quicker adoption of power-symbolizing products.

    Signup and view all the flashcards

    Protestant Culture

    Cultures influenced by Protestant values that often encourage innovation and material consumption.

    Signup and view all the flashcards

    Brown Goods

    Consumer electronics that typically experience faster growth than household appliances (white goods).

    Signup and view all the flashcards

    Lagged Market Penetration

    The slower growth of a product in a market that is already saturated with similar products.

    Signup and view all the flashcards

    Lag of Introduction

    The advantage of entering a market later, often leading to lower prices and increased attractiveness for consumers.

    Signup and view all the flashcards

    Exporting

    The process of selling and shipping goods to a foreign country, requiring tailored marketing strategies for international customers.

    Signup and view all the flashcards

    Study Notes

    International Market Selection (IMS)

    • Key factors influencing a company's choice of foreign markets include:
      • Degree of internationalization and previous overseas experience
      • Size and availability of resources
      • Type of industry and nature of the business
      • Internationalization goals
      • Existing international relationships

    Environmental Factors

    • Factors affecting a company's entry into foreign markets include:
      • Structure of the international industry
      • Level of internationalization within the target market
      • Host country characteristics
      • Market potential
      • Competitive landscape
      • Psychological and geographical distance
      • Market similarity

    Prioritization of Country Markets

    • Assessing market attractiveness is crucial for effective selection and prioritization.
    • Criteria include:
      • Consumer-related factors (e.g., consumer behavior, language, loyalty to competitors, switching costs)
      • Competition-related factors (e.g., economies of scale of established competitors, their positive market image)
      • Institutional factors (e.g., political stability, infrastructure, regulations, access to resources)

    The Big Mac Index

    • The Big Mac Index uses purchasing-power parity (PPP) to assess the relative value of currencies.
    • It measures the price of a Big Mac in different countries, adjusting exchange rates to reflect differences in costs.

    Law and Politics

    • Social culture and political ideology are crucial factors in international market entry decisions.
    • Local laws and regulations, specifically export/import guidelines, must be adhered to.
    • Political risk factors from the political environment also influence business operations.

    Forms of Regional Economic Integration

    • Different stages of economic integration are characterized by different degrees of cooperation:
      • Free Trade Area: Tariffs/quotas between members eliminated, while keeping external barriers
      • Customs Union: Common External Tariffs added to Free Trade Areas - eliminating internal tariffs and creating a common external border
      • Common Market: Eliminating restrictions on factor movements (capital, labor, goods) beyond the removal of tariffs and quotas
      • Economic Union: Establishing a unified monetary policy, economic policies, and institutions.

    Economic Policies Affecting Internationalization

    • Trade and fiscal policies can significantly impact businesses
    • Different approaches for taxation and regulation can lead to differing outcomes, including black markets

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Related Documents

    Description

    Test your knowledge on key factors influencing a company's choice of foreign markets and the environmental factors that affect market entry. This quiz will cover how to prioritize country markets based on various criteria, including consumer behavior and competitive landscape.

    More Like This

    les 4 international
    29 questions

    les 4 international

    Laura Van Dessel avatar
    Laura Van Dessel
    International Marketing: Market Selection Process
    20 questions
    International Marketing Strategies
    48 questions
    Use Quizgecko on...
    Browser
    Browser