Podcast
Questions and Answers
Which of the following factors is NOT directly related to the environmental factors that influence a company's choice of foreign markets?
Which of the following factors is NOT directly related to the environmental factors that influence a company's choice of foreign markets?
What is the primary purpose of the Big Mac Index?
What is the primary purpose of the Big Mac Index?
Which of the following is NOT a key consideration for companies when assessing political risk in a potential foreign market?
Which of the following is NOT a key consideration for companies when assessing political risk in a potential foreign market?
What is the main assumption behind the concept of purchasing power parity (PPP)?
What is the main assumption behind the concept of purchasing power parity (PPP)?
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Which of the following is NOT a factor that can be used to prioritize country markets for international expansion?
Which of the following is NOT a factor that can be used to prioritize country markets for international expansion?
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Which of the following is NOT a feature of a common market?
Which of the following is NOT a feature of a common market?
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What is one of the challenges that companies face due to differences in corporate taxation policies across countries?
What is one of the challenges that companies face due to differences in corporate taxation policies across countries?
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Which of the following is a potential consequence of high government taxation policies?
Which of the following is a potential consequence of high government taxation policies?
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Which of these options is a key difference between a free trade area and a customs union?
Which of these options is a key difference between a free trade area and a customs union?
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Which of the following is NOT considered a form of regional economic integration?
Which of the following is NOT considered a form of regional economic integration?
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What is the primary purpose of a trademark?
What is the primary purpose of a trademark?
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Which of the following is an example of a state subsidy influencing internationalization decisions?
Which of the following is an example of a state subsidy influencing internationalization decisions?
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Which of the following is NOT a factor that influences internationalization decisions?
Which of the following is NOT a factor that influences internationalization decisions?
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According to the provided information, which factor can have both a positive and negative impact on the growth rate of a new product?
According to the provided information, which factor can have both a positive and negative impact on the growth rate of a new product?
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Which of the following statements accurately describes the impact of 'Brown goods' on the growth rate?
Which of the following statements accurately describes the impact of 'Brown goods' on the growth rate?
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What is a significant challenge in developing an export marketing strategy?
What is a significant challenge in developing an export marketing strategy?
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Which factor, when high, can contribute to a faster adoption rate of new products, according to the content?
Which factor, when high, can contribute to a faster adoption rate of new products, according to the content?
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What is a key element of successful export marketing, as mentioned in the provided information?
What is a key element of successful export marketing, as mentioned in the provided information?
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How does the 'Lag of introduction' affect the growth rate of a product?
How does the 'Lag of introduction' affect the growth rate of a product?
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One factor that can hinder the adoption of new products in a market is:
One factor that can hinder the adoption of new products in a market is:
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In the context of licensing, how can a company benefit?
In the context of licensing, how can a company benefit?
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What is the main goal of tariffs?
What is the main goal of tariffs?
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Which type of tariff is based on the value of the imported goods?
Which type of tariff is based on the value of the imported goods?
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What is a major advantage of the Waterfall Strategy for market entry?
What is a major advantage of the Waterfall Strategy for market entry?
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Which of these factors is NOT mentioned as a potential disadvantage of the Sprinkler Strategy?
Which of these factors is NOT mentioned as a potential disadvantage of the Sprinkler Strategy?
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Which of the following is an example of a non-tariff barrier to trade?
Which of the following is an example of a non-tariff barrier to trade?
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Which of these statements is TRUE regarding the relationship between economic wealth and product adoption rate?
Which of these statements is TRUE regarding the relationship between economic wealth and product adoption rate?
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Which of the following is NOT a potential advantage of the Waterfall Strategy?
Which of the following is NOT a potential advantage of the Waterfall Strategy?
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What is the primary principle behind the Waterfall Strategy?
What is the primary principle behind the Waterfall Strategy?
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Which of the following is a potential advantage of the Sprinkler Strategy?
Which of the following is a potential advantage of the Sprinkler Strategy?
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Which of these statements is TRUE about discriminatory tariffs?
Which of these statements is TRUE about discriminatory tariffs?
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Flashcards
Customs Union
Customs Union
A type of trade bloc allowing free trade among members with common external tariffs.
Common Market
Common Market
A form of regional integration allowing free movement of goods, services, labor, and capital among member countries.
Free Trade Area (FTA)
Free Trade Area (FTA)
A region where member countries eliminate tariffs and trade barriers among themselves.
Common External Tariffs (CETs)
Common External Tariffs (CETs)
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Intellectual Property Rights (IPR)
Intellectual Property Rights (IPR)
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Patent
Patent
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Trademark
Trademark
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Protectionism
Protectionism
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International Market Selection (IMS)
International Market Selection (IMS)
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Big Mac Index
Big Mac Index
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Purchasing-Power Parity (PPP)
Purchasing-Power Parity (PPP)
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Political Risk
Political Risk
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Market Potential
Market Potential
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Tariffs
Tariffs
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Specific Tariff
Specific Tariff
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Ad Valorem Tariff
Ad Valorem Tariff
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Discriminatory Tariff
Discriminatory Tariff
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Waterfall Strategy
Waterfall Strategy
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Sprinkler Strategy
Sprinkler Strategy
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Advantages of Waterfall Strategy
Advantages of Waterfall Strategy
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Disadvantages of Sprinkler Strategy
Disadvantages of Sprinkler Strategy
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Economic Wealth Impact
Economic Wealth Impact
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Non-Tariff Barriers
Non-Tariff Barriers
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Income Inequality
Income Inequality
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Uncertainty Avoidance
Uncertainty Avoidance
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High Masculinity Culture
High Masculinity Culture
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Protestant Culture
Protestant Culture
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Brown Goods
Brown Goods
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Lagged Market Penetration
Lagged Market Penetration
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Lag of Introduction
Lag of Introduction
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Exporting
Exporting
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Study Notes
International Market Selection (IMS)
- Key factors influencing a company's choice of foreign markets include:
- Degree of internationalization and previous overseas experience
- Size and availability of resources
- Type of industry and nature of the business
- Internationalization goals
- Existing international relationships
Environmental Factors
- Factors affecting a company's entry into foreign markets include:
- Structure of the international industry
- Level of internationalization within the target market
- Host country characteristics
- Market potential
- Competitive landscape
- Psychological and geographical distance
- Market similarity
Prioritization of Country Markets
- Assessing market attractiveness is crucial for effective selection and prioritization.
- Criteria include:
- Consumer-related factors (e.g., consumer behavior, language, loyalty to competitors, switching costs)
- Competition-related factors (e.g., economies of scale of established competitors, their positive market image)
- Institutional factors (e.g., political stability, infrastructure, regulations, access to resources)
The Big Mac Index
- The Big Mac Index uses purchasing-power parity (PPP) to assess the relative value of currencies.
- It measures the price of a Big Mac in different countries, adjusting exchange rates to reflect differences in costs.
Law and Politics
- Social culture and political ideology are crucial factors in international market entry decisions.
- Local laws and regulations, specifically export/import guidelines, must be adhered to.
- Political risk factors from the political environment also influence business operations.
Forms of Regional Economic Integration
- Different stages of economic integration are characterized by different degrees of cooperation:
- Free Trade Area: Tariffs/quotas between members eliminated, while keeping external barriers
- Customs Union: Common External Tariffs added to Free Trade Areas - eliminating internal tariffs and creating a common external border
- Common Market: Eliminating restrictions on factor movements (capital, labor, goods) beyond the removal of tariffs and quotas
- Economic Union: Establishing a unified monetary policy, economic policies, and institutions.
Economic Policies Affecting Internationalization
- Trade and fiscal policies can significantly impact businesses
- Different approaches for taxation and regulation can lead to differing outcomes, including black markets
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Description
Test your knowledge on key factors influencing a company's choice of foreign markets and the environmental factors that affect market entry. This quiz will cover how to prioritize country markets based on various criteria, including consumer behavior and competitive landscape.