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Questions and Answers
What is the primary challenge in international marketing?
What is the primary challenge in international marketing?
- Standardization vs Adaptation (correct)
- New product development
- Product elimination
- Finding new uses for existing products
How many forms of product development are there in international/export marketing?
How many forms of product development are there in international/export marketing?
- Three
- Four (correct)
- Two
- Five
What is the purpose of product adaptation in international marketing?
What is the purpose of product adaptation in international marketing?
- To eliminate products
- To reduce costs
- To customize products to foreign markets (correct)
- To increase sales
Why do companies often standardize products?
Why do companies often standardize products?
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What is product strategy in international marketing?
What is product strategy in international marketing?
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What is the benefit of product standardization?
What is the benefit of product standardization?
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What is the purpose of new product development?
What is the purpose of new product development?
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What is product elimination?
What is product elimination?
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Why do companies adapt products in international marketing?
Why do companies adapt products in international marketing?
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What is the goal of finding new uses for existing products?
What is the goal of finding new uses for existing products?
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