Questions and Answers
What is the primary challenge in international marketing?
Standardization vs Adaptation
How many forms of product development are there in international/export marketing?
Four
What is the purpose of product adaptation in international marketing?
To customize products to foreign markets
Why do companies often standardize products?
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What is product strategy in international marketing?
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What is the benefit of product standardization?
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What is the purpose of new product development?
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What is product elimination?
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Why do companies adapt products in international marketing?
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What is the goal of finding new uses for existing products?
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