Podcast
Questions and Answers
There are three major forms of product development in international/export marketing.
There are three major forms of product development in international/export marketing.
False
Product standardization always leads to the biggest savings in international marketing.
Product standardization always leads to the biggest savings in international marketing.
True
Product adaptations are uncommon in international/export marketing.
Product adaptations are uncommon in international/export marketing.
False
There are only two approaches to product strategy in international marketing.
There are only two approaches to product strategy in international marketing.
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Finding new uses for existing products is not a form of product development.
Finding new uses for existing products is not a form of product development.
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Cost is a minor reason to globally standardize a company's marketing mix.
Cost is a minor reason to globally standardize a company's marketing mix.
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International marketing companies always adapt their products to foreign markets.
International marketing companies always adapt their products to foreign markets.
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Product elimination is a form of product development in international/export marketing.
Product elimination is a form of product development in international/export marketing.
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Changes in existing products are not a form of product development.
Changes in existing products are not a form of product development.
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New product development is not a form of product development in international/export marketing.
New product development is not a form of product development in international/export marketing.
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