10 Questions
There are three major forms of product development in international/export marketing.
False
Product standardization always leads to the biggest savings in international marketing.
True
Product adaptations are uncommon in international/export marketing.
False
There are only two approaches to product strategy in international marketing.
False
Finding new uses for existing products is not a form of product development.
False
Cost is a minor reason to globally standardize a company's marketing mix.
False
International marketing companies always adapt their products to foreign markets.
False
Product elimination is a form of product development in international/export marketing.
True
Changes in existing products are not a form of product development.
False
New product development is not a form of product development in international/export marketing.
False
This quiz covers the identification of products for international markets, including a comparison of McDonald's menu options in the US and the Philippines. Understand how products are defined and scoped for global markets.
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