Podcast
Questions and Answers
What is the key characteristic of global companies in terms of marketing?
What is the key characteristic of global companies in terms of marketing?
They use the same coordinated image/brand in all markets.
How do transnational companies differ from global companies in terms of decision-making?
How do transnational companies differ from global companies in terms of decision-making?
Transnational companies give decision-making powers to individual foreign markets.
What key factors do global companies emphasize in their strategy?
What key factors do global companies emphasize in their strategy?
Volume, cost management, and efficiency.
What is the main driver for the evolution of international business after the post-1990s period?
What is the main driver for the evolution of international business after the post-1990s period?
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How does the term 'international business' differ from 'international trade'?
How does the term 'international business' differ from 'international trade'?
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From which term did the concept of 'international business' emerge?
From which term did the concept of 'international business' emerge?
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What are some of the particular problems and opportunities that emerge in international business?
What are some of the particular problems and opportunities that emerge in international business?
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What is the distinguishing feature of international business compared to domestic business?
What is the distinguishing feature of international business compared to domestic business?
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Why do companies engage in international business?
Why do companies engage in international business?
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What is the relationship between increased sales and higher profits in international business?
What is the relationship between increased sales and higher profits in international business?
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How do manufacturers and distributors benefit from engaging in international business?
How do manufacturers and distributors benefit from engaging in international business?
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What are some of the motives for a company's expansion into international business?
What are some of the motives for a company's expansion into international business?
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What is the main focus of International Business?
What is the main focus of International Business?
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What are some examples of sectors involved in International Business?
What are some examples of sectors involved in International Business?
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Why do private companies often participate in International Business?
Why do private companies often participate in International Business?
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What are the different options available for conducting business in International Business?
What are the different options available for conducting business in International Business?
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How has International Business contributed to global interconnectedness?
How has International Business contributed to global interconnectedness?
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What is the overall impact of technological advancements on International Business?
What is the overall impact of technological advancements on International Business?
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What are some benefits of international business for nations?
What are some benefits of international business for nations?
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How does international business benefit firms?
How does international business benefit firms?
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What major contributory factor has expanded connections and business relationships among countries?
What major contributory factor has expanded connections and business relationships among countries?
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How does international business help in improving the standard of life for individuals?
How does international business help in improving the standard of life for individuals?
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Why is the utilization of resources done wisely in international business?
Why is the utilization of resources done wisely in international business?
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What is one way in which international business helps a country enhance its development prospects?
What is one way in which international business helps a country enhance its development prospects?
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What is one language-related challenge faced by international marketers?
What is one language-related challenge faced by international marketers?
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How can differences in marketing infrastructure impact international marketing?
How can differences in marketing infrastructure impact international marketing?
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What is a significant problem faced by international marketers in relation to trade?
What is a significant problem faced by international marketers in relation to trade?
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How does distance impact the costs in international marketing?
How does distance impact the costs in international marketing?
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Why is it important for international marketers to understand differences in trade practices?
Why is it important for international marketers to understand differences in trade practices?
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Where can the content related to international business be found?
Where can the content related to international business be found?
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Study Notes
International Business
- International business involves purchasing and selling goods, commodities, and services outside national borders.
- It can be owned by state or privately owned organizations, exploring trade opportunities outside domestic borders to extend business activities.
- International business includes commercial transactions between two or more nations, involving movement of goods, skills, resources, and services.
Characteristics of International Business
- Involves trade beyond national borders.
- Includes multiple options, such as exporting goods and services, providing licenses, and opening joint ventures.
- Global companies invest and operate in many countries, marketing products through a coordinated image/brand.
- Emphasis on volume, cost management, and efficiency.
Evolution of International Business
- Business across borders has existed since ancient times, initially limited to international trade.
- Post-World War II period saw an expansion of national companies into international or multinational companies.
- The term "international business" emerged from "international marketing" in the 1990s.
Nature of International Business
- Focuses on problems and opportunities arising from operating in multiple countries.
- Examples: Foreign legal systems, foreign exchange markets, cultural differences, and different rates of inflation.
Goals and Influences of International Business
- Companies engage in international business to expand sales, acquire resources, and increase profits.
- Challenges include differences in language, marketing infrastructure, trade restrictions, high costs of distance, and differences in trade practices.
Benefits of International Business
- Benefits to Nation: Encourages foreign exchange, promotes specialization, enhances development prospects, and creates employment opportunities.
- Benefits to Firms: Improves profits, utilizes surplus resources, and increases profitability.
Globalization and International Business
- Globalization has brought nations, institutions, financial markets, and living standards together through technological advancements.
- The World Trade Organization has contributed to expanded connections and business relationships among countries.
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Description
Learn about the purchasing and selling of goods and services outside national borders, exploring trade opportunities and extending business activities internationally.