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What might prevent managers of firms from internationalizing their enterprise?
What might prevent managers of firms from internationalizing their enterprise?
What limitation does the Stages theory of internationalization have?
What limitation does the Stages theory of internationalization have?
What is a key aspect of the Network theory that sets it apart from the Stages theory?
What is a key aspect of the Network theory that sets it apart from the Stages theory?
What is a potential drawback of relying solely on experiential learning for internationalization?
What is a potential drawback of relying solely on experiential learning for internationalization?
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Why might firms need to leverage both experiential knowledge and business networks/relationships?
Why might firms need to leverage both experiential knowledge and business networks/relationships?
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What external factor might affect a firm's internationalization efforts?
What external factor might affect a firm's internationalization efforts?
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What is the primary way that firms acquire knowledge in internationalization?
What is the primary way that firms acquire knowledge in internationalization?
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What is a limitation of the stages theory of internationalization?
What is a limitation of the stages theory of internationalization?
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What is a characteristic of the network theory of internationalization?
What is a characteristic of the network theory of internationalization?
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What is an assumption of the network approach?
What is an assumption of the network approach?
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What is a consequence of firms basing their international decisions largely on experiential learning?
What is a consequence of firms basing their international decisions largely on experiential learning?
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What is a limitation of the stages theory in terms of entry strategies?
What is a limitation of the stages theory in terms of entry strategies?
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What is a characteristic of actors in the network theory?
What is a characteristic of actors in the network theory?
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What do firms develop in the foreign market according to the network theory?
What do firms develop in the foreign market according to the network theory?
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What is the process of increasing the involvement of enterprises in international markets?
What is the process of increasing the involvement of enterprises in international markets?
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What does the stages theory of internationalization propose?
What does the stages theory of internationalization propose?
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What is the definition of internationalization process according to Albaum et al. (2005)?
What is the definition of internationalization process according to Albaum et al. (2005)?
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What is the focus of the network theory of internationalization?
What is the focus of the network theory of internationalization?
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What is international trade backed by?
What is international trade backed by?
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What is the primary focus of the stages theory of internationalization?
What is the primary focus of the stages theory of internationalization?
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What is the definition of internationalization?
What is the definition of internationalization?
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Which of the following is a characteristic of the internationalization process?
Which of the following is a characteristic of the internationalization process?
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What is the characteristic of internationalization?
What is the characteristic of internationalization?
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What is the typical progression of product types and variants in the internationalization process?
What is the typical progression of product types and variants in the internationalization process?
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What do the stages theory and network theory of internationalization emphasize?
What do the stages theory and network theory of internationalization emphasize?
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What is the initial response to unsolicited export orders in the internationalization process?
What is the initial response to unsolicited export orders in the internationalization process?
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What is the typical progression of organizational structure in the internationalization process?
What is the typical progression of organizational structure in the internationalization process?
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What is the typical attitude of management towards internationalization at the beginning?
What is the typical attitude of management towards internationalization at the beginning?
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What is the typical approach to market selection in the internationalization process?
What is the typical approach to market selection in the internationalization process?
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What is the role of experiential knowledge in the internationalization process?
What is the role of experiential knowledge in the internationalization process?
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What is the primary goal of an exporting firm in developing and maintaining long-lasting relationships?
What is the primary goal of an exporting firm in developing and maintaining long-lasting relationships?
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What is a characteristic of the network theory?
What is a characteristic of the network theory?
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What is a benefit of gaining access to a network's resources?
What is a benefit of gaining access to a network's resources?
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What is a limitation of the network theory?
What is a limitation of the network theory?
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What is a result of firms adapting to each other's needs in a network?
What is a result of firms adapting to each other's needs in a network?
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What is a characteristic of the relationships between partners in a network?
What is a characteristic of the relationships between partners in a network?
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What is a benefit of gaining access to experiential knowledge through a network?
What is a benefit of gaining access to experiential knowledge through a network?
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What is the role of interpersonal and inter-organizational relationships in the network theory?
What is the role of interpersonal and inter-organizational relationships in the network theory?
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Study Notes
Theories of Internationalization
- Internationalization is the process of increasing the involvement of enterprises in international markets.
- It involves entry into new markets, variation and standardization of products, and changes in mode of operations.
Stages Theory of Internationalization
- The theory argues that for a firm to gain successive entry into foreign markets, it ought to proceed in a consistent step-wise fashion.
- Internationalization is seen as a slow and gradual process, with close markets explored before more distant countries/markets are considered.
- Through accumulated experiential knowledge, more resources are committed to the foreign market.
Typical Internationalization Process
- Begins from the domestic market, entering first neighboring and environmentally similar markets.
- Goals are not clearly defined at the beginning, but profit goals assume importance with experimental success.
- Products gradually increase in types and variants, reflecting adaptation to requirements of specific markets.
- Entry modes progress from responding to unsolicited and sporadic export orders to establishment of sales subsidiaries and/or production units in selected markets.
- Organization evolves from occasional tasks of a single person to a full-time job of a marketing officer, and eventually, an international division.
- Management commitment grows gradually with experience and success.
Limitations of the Stages Theory
- The impression that internationalization is inevitably progressive, consistently cumulative, and irreversible is not always true.
- Firms may leap-frog into later stages by strategic moves conditioned by internal and external changes.
- Internationalization process may be slow if firms base their international decisions largely on experiential learning.
- The choice of entry strategies/modes does not always correspond to the sequential step-by-step approach.
- Firms may take similarities between neighboring countries for granted.
- The idea of having a strong domestic market base before venturing into international markets may not be applicable in most developing countries.
Network Theory
- A given market is seen as a network of relationships, and internationalization is achieved by firms through the development of business relationships with actors abroad.
- Actors may be individuals, departments in a company, whole companies, or groups of companies.
- The roles and strengths of the actors are identified to understand possible constraints and opportunities for operations.
- Positioned within the foreign network, the internationalized firms develop further relationships or linkages with other actors.
Attributes of Network Theory
- Parties build mutual trust and confidence in each other's ability and willingness to fulfill their respective commitments.
- Mutual learning and knowledge concerning areas of resources, marketing, organization, and developing possibilities accrue.
- Reliance on complementary resources of partners is essential.
- Information flow is more comprehensive and reliable.
- Parties adapt to each other's needs and gradually become interdependent because of the possession of high degree of mutually beneficial assets.
Merits of Network Theory
- Useful in gaining market-specific knowledge and valuable as a source for market entry.
- Firms that pursue opportunities in foreign markets enabled by network resources experience greater international growth.
- Firms can gain access to other firms' experiential knowledge without necessarily going through the same experiences.
- Interpersonal and inter-organizational relationships are viewed as the media through which firms can gain access to a variety of resources to gain competitive advantage.
Demerits of the Network Theory
- The theory does not consider the importance of the decision maker and firm-specific attributes in the network development.
- The neglect of inter-personal linkages, the decision maker, and the firm characteristics that emerge when firms take opportunities to penetrate, extend, and integrate in the international market through their networks.
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Description
This quiz explores the limitations of international business models, including the fear of losing control, inability to overcome internationalization problems, and neglect of external factors such as relationships with competitors.