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Questions and Answers
Which expansion strategy involves an organization focusing on developing the product and competing successfully within a single industry?
Which expansion strategy involves an organization focusing on developing the product and competing successfully within a single industry?
- Horizontal Integration
- Vertical Integration
- Expansion through Concentration (correct)
- Expansion through Integration
What type of integration strategy combines activities related to the present activity of the firm?
What type of integration strategy combines activities related to the present activity of the firm?
- Vertical Integration (correct)
- Backward Integration
- Horizontal Integration
- Forward Integration
Which company has historically concentrated on personal computers, smartphones, tablets, and software?
Which company has historically concentrated on personal computers, smartphones, tablets, and software?
- Subway
- Apple (correct)
- Starbucks
- McDonald’s
What is the main goal of any integration strategy?
What is the main goal of any integration strategy?
What does a vertical integration strategy involve in terms of the supply chain?
What does a vertical integration strategy involve in terms of the supply chain?
Which type of integration strategy refers to growth by taking over operations usually outsourced?
Which type of integration strategy refers to growth by taking over operations usually outsourced?
Which expansion strategy involves an organization trying to compete successfully within a single industry?
Which expansion strategy involves an organization trying to compete successfully within a single industry?
What does a horizontal integration strategy seek to achieve in terms of growth?
What does a horizontal integration strategy seek to achieve in terms of growth?
Which type of company has relied heavily on a concentration strategy to become a dominant player?
Which type of company has relied heavily on a concentration strategy to become a dominant player?
What is a key benefit of vertical integration for a juice company that farms for its fruits?
What is a key benefit of vertical integration for a juice company that farms for its fruits?
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