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What is the purpose of a complete internal assessment in strategic planning?
What is the purpose of a complete internal assessment in strategic planning?
- To focus solely on marketing and advertising strategies
- To help a firm formulate, implement, and evaluate strategies for gaining and sustaining competitive advantages (correct)
- To streamline the production and operations processes
- To identify external market opportunities and threats
In addition to marketing, finance, accounting, and management, what are some subareas mentioned in the text?
In addition to marketing, finance, accounting, and management, what are some subareas mentioned in the text?
- Sales, promotions, public relations, and branding
- Customer service, warranties, advertising, packaging, and pricing (correct)
- Supply chain management, logistics, inventory control, and vendor management
- Market research, product development, distribution, and sales forecasting
What are examples of functional areas in a hospital mentioned in the text?
What are examples of functional areas in a hospital mentioned in the text?
- Cardiology, hematology, nursing, maintenance, physician support, and receivables (correct)
- Outpatient services, inpatient services, intensive care, diagnostics, and therapy
- Pharmacy, laboratory, patient care, administration, and billing
- Orthopedics, pediatrics, radiology, surgery, and emergency care
What is emphasized as vital for different types of organizations to include in their strategic planning?
What is emphasized as vital for different types of organizations to include in their strategic planning?
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What is the main focus of strategic planning according to the text?
What is the main focus of strategic planning according to the text?
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