Podcast
Questions and Answers
What is a disadvantage of syndicated data?
What is a disadvantage of syndicated data?
- Low quality of the data collected
- High cost of the data collected
- Competitors have no access to the same information
- Buyers have little control over the information collected (correct)
What is an advantage of packaged services?
What is an advantage of packaged services?
- Customization of every aspect of a project
- Speed of the research service (correct)
- High cost of the research service
- Inexperience of the research firm offering the service
Which application is associated with packaged information?
Which application is associated with packaged information?
- Identifying segments using geodemographics (correct)
- Monitoring media usage and promotion effectiveness
- Measuring producer attitudes and opinions
- Automatically collecting point of sale (POS) data
What type of data is automatically collected in digital tracking data?
What type of data is automatically collected in digital tracking data?
What is a disadvantage of packaged services?
What is a disadvantage of packaged services?
What is the primary focus of big data?
What is the primary focus of big data?
Which of the following is NOT mentioned as a potential source of marketing data?
Which of the following is NOT mentioned as a potential source of marketing data?
What is the primary challenge associated with using multiple sources of data effectively?
What is the primary challenge associated with using multiple sources of data effectively?
In the context of marketing analytics, what is the main purpose of collecting and analyzing data?
In the context of marketing analytics, what is the main purpose of collecting and analyzing data?
What is primary data?
What is primary data?
What type of data is made 'open by default' according to the passage?
What type of data is made 'open by default' according to the passage?
Which of the following is NOT an example of a company or app that has been produced from free public data?
Which of the following is NOT an example of a company or app that has been produced from free public data?
What do syndicated services data provide according to the passage?
What do syndicated services data provide according to the passage?
What does the Open Data Policy make 'open by default'?
What does the Open Data Policy make 'open by default'?
What type of databases are supplied by organizations outside the firm, according to the passage?
What type of databases are supplied by organizations outside the firm, according to the passage?
Which type of information is included in official statistics?
Which type of information is included in official statistics?
Where can published sources of information be found?
Where can published sources of information be found?
What do external secondary data databases supply?
What do external secondary data databases supply?
What types of organizations supply external databases?
What types of organizations supply external databases?
What kind of information is included in external databases?
What kind of information is included in external databases?
What can be a potential problem with using secondary data published at regular intervals?
What can be a potential problem with using secondary data published at regular intervals?
What is the defining characteristic of packaged information?
What is the defining characteristic of packaged information?
How do syndicated data differ from packaged services?
How do syndicated data differ from packaged services?
What is the main distinguishing feature of packaged services?
What is the main distinguishing feature of packaged services?
Why might the data from packaged services differ for each client?
Why might the data from packaged services differ for each client?
What is the purpose of using internal databases for customer relationship management (CRM)?
What is the purpose of using internal databases for customer relationship management (CRM)?
What is the name for software that helps managers make sense out of information in databases?
What is the name for software that helps managers make sense out of information in databases?
How does micromarketing differentiate itself for specific customer segments?
How does micromarketing differentiate itself for specific customer segments?
What action exemplifies the use of internal databases to deepen customer loyalty?
What action exemplifies the use of internal databases to deepen customer loyalty?
In what way do companies use internal databases to avoid serious customer mistakes?
In what way do companies use internal databases to avoid serious customer mistakes?
What is the definition of secondary data?
What is the definition of secondary data?
In what ways can secondary data be used in marketing research?
In what ways can secondary data be used in marketing research?
What does internal secondary data refer to?
What does internal secondary data refer to?
What is database marketing?
What is database marketing?
What are some examples of applications of secondary data in marketing research?
What are some examples of applications of secondary data in marketing research?
How might secondary data assist marketers in a newly proposed market territory?
How might secondary data assist marketers in a newly proposed market territory?
Which type of data is used for database marketing?
Which type of data is used for database marketing?
What does a database refer to in the context of marketing?
What does a database refer to in the context of marketing?
What is the process of data mining related to in marketing?
What is the process of data mining related to in marketing?
What type of information might secondary data provide to marketers in a crisis situation?
What type of information might secondary data provide to marketers in a crisis situation?
In the context of healthcare plans, which type emphasizes cost control by limiting the choice of doctors and hospitals?
In the context of healthcare plans, which type emphasizes cost control by limiting the choice of doctors and hospitals?
What is the defining feature of open-access Health Maintenance Organizations (HMOs) in terms of coverage?
What is the defining feature of open-access Health Maintenance Organizations (HMOs) in terms of coverage?
Which type of Health Maintenance Organization (HMO) owns the medical facilities?
Which type of Health Maintenance Organization (HMO) owns the medical facilities?
What is the main characteristic of Fee-for-Service plans in terms of healthcare provider selection?
What is the main characteristic of Fee-for-Service plans in terms of healthcare provider selection?
What is the key characteristic of Managed Care plans in terms of payment of benefits?
What is the key characteristic of Managed Care plans in terms of payment of benefits?
Which type of insurance may cover routine and necessary dental procedures?
Which type of insurance may cover routine and necessary dental procedures?
Under which federal law are employers required to treat pregnancy as other disabilities?
Under which federal law are employers required to treat pregnancy as other disabilities?
Which type of health maintenance organization is most similar to HMOs?
Which type of health maintenance organization is most similar to HMOs?
What do prescription card programs offer?
What do prescription card programs offer?
What do dental service corporations represent?
What do dental service corporations represent?
What has contributed to the more than 450% increase in costs since 1984?
What has contributed to the more than 450% increase in costs since 1984?
Which act includes amendments like COBRA, HIPAA, and Women’s Health and Cancer Rights Act of 1998?
Which act includes amendments like COBRA, HIPAA, and Women’s Health and Cancer Rights Act of 1998?
What is the purpose of the American with Disabilities Act of 1990 (ADA)?
What is the purpose of the American with Disabilities Act of 1990 (ADA)?
Which regulation is associated with HMOs being regulated at federal and state levels?
Which regulation is associated with HMOs being regulated at federal and state levels?
What do companies known for 'pay or play' do when they 'fail to offer affordable coverage'?
What do companies known for 'pay or play' do when they 'fail to offer affordable coverage'?
In a preferred provider organization (PPO), what is the main reason for providers agreeing to provide services at a lower level of reimbursement?
In a preferred provider organization (PPO), what is the main reason for providers agreeing to provide services at a lower level of reimbursement?
How does an exclusive provider organization (EPO) differ from a preferred provider organization (PPO)?
How does an exclusive provider organization (EPO) differ from a preferred provider organization (PPO)?
What is the key difference between a point-of-service (POS) plan and preferred provider organization (PPO)?
What is the key difference between a point-of-service (POS) plan and preferred provider organization (PPO)?
What common feature do point-of-service (POS) plans and preferred provider organizations (PPO) share?
What common feature do point-of-service (POS) plans and preferred provider organizations (PPO) share?
What must employees do before the health-care plan pays for benefits according to the text?
What must employees do before the health-care plan pays for benefits according to the text?
What is the term for the maximum amount a health-care plan would cover for an individual's lifetime?
What is the term for the maximum amount a health-care plan would cover for an individual's lifetime?
In the context of health-care plans, what do high-deductible health insurance plans (HDHPs) require?
In the context of health-care plans, what do high-deductible health insurance plans (HDHPs) require?
What is the purpose of preadmission certification of medical necessity for hospitalization in health-care plans?
What is the purpose of preadmission certification of medical necessity for hospitalization in health-care plans?
Which term refers to the percentage paid by the insured after meeting the deductible?
Which term refers to the percentage paid by the insured after meeting the deductible?
What is the term for a contract agreement to provide special health-care services separate from the main plan?
What is the term for a contract agreement to provide special health-care services separate from the main plan?
Which act in the United States established Medicare and Medicaid?
Which act in the United States established Medicare and Medicaid?
What was one of the consequences of demand exceeding supply in the 1960s?
What was one of the consequences of demand exceeding supply in the 1960s?
What protective act was introduced in the 1970s to safeguard employees' interests?
What protective act was introduced in the 1970s to safeguard employees' interests?
Which event led to the establishment of non-profit Blue Cross in the late 1930s?
Which event led to the establishment of non-profit Blue Cross in the late 1930s?
In the context of fully insured plans, who assumes the risk for paying medical claims?
In the context of fully insured plans, who assumes the risk for paying medical claims?
What type of coverage extends the healthcare plan to most or all employees in an organization?
What type of coverage extends the healthcare plan to most or all employees in an organization?
How do insurers determine premiums for fully insured plans?
How do insurers determine premiums for fully insured plans?
What is the primary characteristic of self-funded plans?
What is the primary characteristic of self-funded plans?
What specifies the amount the insurer pays for medical claims in fully insured plans?
What specifies the amount the insurer pays for medical claims in fully insured plans?
In self-funded plans, who chooses the benefits to offer and pays for claims?
In self-funded plans, who chooses the benefits to offer and pays for claims?
What is the main difference between individual coverage and group coverage in healthcare plans?
What is the main difference between individual coverage and group coverage in healthcare plans?
What determines terms and premium amounts in fully insured plans?
What determines terms and premium amounts in fully insured plans?
What is the primary responsibility of employers in self-funded plans?
What is the primary responsibility of employers in self-funded plans?
What determines the premium amounts in self-funded plans?
What determines the premium amounts in self-funded plans?
