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Integrative Health Chapter 3: Consumer Influence and Advertising
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Integrative Health Chapter 3: Consumer Influence and Advertising

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Questions and Answers

What is the primary influence of the VALS system on consumer behavior?

  • History, tradition, and level of education (correct)
  • Cultural background and perceived social status
  • Personal demographics and psychological factors
  • Attitudes and lifestyle

    • Which group is more likely to keep the doors to change open?

  • Thinkers (correct)
  • Believers
  • Achievers
  • Strivers

    • Which factor is a major motivator for Strivers in their buying decisions?

  • Impression on social order and social opinion (correct)
  • Conservative trends and loyalty
  • Education and financial status
  • Predictable choices and following doctors' orders

    • What is the main purpose of behavioral advertising as described in the text?

    <p>To collect data for predicting web viewing behaviors</p> Signup and view all the answers

    What is the main purpose of direct-to-consumer (DTC) marketing?

    <p>To advertise specific products</p> Signup and view all the answers

    Which type of advertising includes the product name and the ailment that the product is designed to address?

    <p>Product claim advertising</p> Signup and view all the answers

    What are the two acts that prevent companies from making false claims about their products when advertising them?

    <p>Pure food and drug act and Shirley Amendment act</p> Signup and view all the answers

    Which type of advertising mentions the product’s name, how it is administered, but does not discuss the ailment it is used for?

    <p>Reminder advertising</p> Signup and view all the answers

    What was the amount spent by pharmaceutical companies on direct-to-consumer (DTC) advertising in 2016?

    <p>$6 billion</p> Signup and view all the answers

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