Integrated Marketing Lesson
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Questions and Answers

What is the recommended number of campaigns for a small business over a 12-month period?

  • Three campaigns (correct)
  • One campaign
  • Four campaigns
  • Two campaigns

What is the main goal when implementing integrated marketing according to the text?

  • Focusing only on traditional marketing methods
  • Creating flashy advertisements
  • Getting a multiplier of seven for each potential customer (correct)
  • Increasing likes on social media

How does integrated marketing help reinforce a campaign across different channels?

  • By creating entirely new content for each channel
  • By ignoring the need for consistency in messaging
  • By maintaining the essence of the campaign while adapting it for each channel (correct)
  • By using identical content on all platforms

What is one benefit of ensuring a creative idea shows up on different channels in integrated marketing?

<p>Enhances brand consistency and campaign impact (B)</p> Signup and view all the answers

In integrated marketing, what is important when adjusting a piece of content for different platforms?

<p>Ensuring the content remains true to the campaign's essence (D)</p> Signup and view all the answers

How can a small business maximize the potential customer reach with integrated marketing?

<p>By getting a multiplier of seven for each potential customer quickly (C)</p> Signup and view all the answers

What does 'joining the dots across different platforms' refer to in the context of integrated marketing?

<p>Connecting the different marketing channels cohesively (A)</p> Signup and view all the answers

Why is it essential to develop creative campaigns with an integrated marketing approach?

<p>To ensure the creative idea is adapted effectively across various channels (B)</p> Signup and view all the answers

How does tweaking and adjusting a creative idea for different platforms contribute to successful integrated marketing?

<p>By ensuring consistency across platforms and maximizing impact (B)</p> Signup and view all the answers

What role does developing creative campaigns play in the integrated marketing process?

<p>A critical role, especially in ensuring adaptability across platforms (A)</p> Signup and view all the answers

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