Integrated Marketing Communications & Social Media Quiz

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Questions and Answers

Which social media network has launched a placed-based app to compete with foursquare?

  • Facebook (correct)
  • Instagram
  • LinkedIn
  • Twitter

What is the name of the placed-based app launched by Facebook?

  • Facebook Check-In
  • Facebook Nearby (correct)
  • Facebook Friends
  • Facebook Places

Which social media network is committed to location-based services?

  • Instagram
  • Twitter
  • LinkedIn
  • Facebook (correct)

Which of the following is NOT mentioned as a location-based service used by smartphone users?

<p>Snapchat (D)</p> Signup and view all the answers

Which organizations are mentioned as offering incentives to customers who check in with their placed-based app?

<p>McDonald's, North Face, UC-Berkeley (B)</p> Signup and view all the answers

Which of the following is NOT mentioned as a location-based service used by smartphone users?

<p>Facebook (B)</p> Signup and view all the answers

What is the name of the app launched by Facebook to compete with foursquare?

<p>Facebook Nearby Friends (C)</p> Signup and view all the answers

Which organization offers incentives to customers who check in with their placed-based app?

<p>UC-Berkeley (D)</p> Signup and view all the answers

Which social media network is committed to location-based services?

<p>Facebook (B)</p> Signup and view all the answers

Which of the following is NOT a mobile scanning device mentioned in the text?

<p>Facebook (D)</p> Signup and view all the answers

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Study Notes

Location-Based Services

  • Facebook launched a place-based app to compete with Foursquare.
  • The name of the app launched by Facebook is "Places".
  • Facebook is committed to location-based services.
  • Organizations such as Starbucks and McDonald's offer incentives to customers who check in with their place-based app.

Location-Based Services Not Mentioned

  • NFC (Near Field Communication) is NOT mentioned as a location-based service used by smartphone users.

Note: NFC is a mobile scanning device that is not mentioned in the text.

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