10 Questions
Which social media network has launched a placed-based app to compete with foursquare?
What is the name of the placed-based app launched by Facebook?
Facebook Nearby
Which social media network is committed to location-based services?
Which of the following is NOT mentioned as a location-based service used by smartphone users?
Snapchat
Which organizations are mentioned as offering incentives to customers who check in with their placed-based app?
McDonald's, North Face, UC-Berkeley
Which of the following is NOT mentioned as a location-based service used by smartphone users?
What is the name of the app launched by Facebook to compete with foursquare?
Facebook Nearby Friends
Which organization offers incentives to customers who check in with their placed-based app?
UC-Berkeley
Which social media network is committed to location-based services?
Which of the following is NOT a mobile scanning device mentioned in the text?
Study Notes
Location-Based Services
- Facebook launched a place-based app to compete with Foursquare.
- The name of the app launched by Facebook is "Places".
- Facebook is committed to location-based services.
- Organizations such as Starbucks and McDonald's offer incentives to customers who check in with their place-based app.
Location-Based Services Not Mentioned
- NFC (Near Field Communication) is NOT mentioned as a location-based service used by smartphone users.
Note: NFC is a mobile scanning device that is not mentioned in the text.
Test your knowledge on the latest trends in integrated marketing communications, including place-based apps and mobile scanning devices. Find out how Facebook's new app is competing with foursquare and revolutionizing the way we connect with friends.
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