Integrated Marketing Communication Tools and Strategies

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What is the definition of Integrated Marketing Communication (IMC)?

It aims to analyze competitors and develop innovative marketing programs.

It refers to the coordination of all marketing communication tools within a company into a seamless program to maximize impact on consumers. (correct)

It is the process of selecting the best promotional mix for a product.

It involves creating value for customers by focusing on product, price, promotion, and place.

What are the 6Ps of marketing tools in creating value?

Product, Price, Promotion, Place, Packaging, Processes

Product, Price, Promotion, Place, People, Processes (correct)

Product, Profit, Promotion, Place, Performance, Processes

Production, Price, Promotion, Place, People, Processes

What does the diffusion of innovation (DOI) refer to?

The process of integrating marketing programs to maximize consumer impact.

The degree to which an innovation is seen as better than the idea, program, or product it replaces.

The analysis of competitors and the development of innovative marketing strategies.

The stages through which new products are marketed and introduced to consumers. (correct)

What is Personal Selling in the context of marketing?

It involves direct interaction with potential customers to persuade them to purchase products or services. Signup and view all the answers

What does Relative Advantage refer to in the context of communication?

The degree to which an innovation is seen as better than the idea, program, or product it replaces. Signup and view all the answers

Which factor refers to the extent to which the innovation can be tested or experimented with before a commitment to adopt is made?

Triability Signup and view all the answers

In the product life cycle (PLC) and diffusion of Innovations, which group is characterized as being venturesome and interested in trying new ideas?

Early adopters Signup and view all the answers

Which strategy involves setting a high price for a new product to maximize profits over the long term?

Rapid skimming Signup and view all the answers

According to the 10 rules of Integrated marketing communications, what creates a company's image with each message (also lack of message)?

Company's employees Signup and view all the answers

What does the 'push strategy' in promotion and distribution involve?

Focusing on trade promotions with wholesalers Signup and view all the answers

Integrated Marketing Communication Tools and Strategies

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Questions and Answers

What is the definition of Integrated Marketing Communication (IMC)?

What are the 6Ps of marketing tools in creating value?

What does the diffusion of innovation (DOI) refer to?

What is Personal Selling in the context of marketing?

What does Relative Advantage refer to in the context of communication?

Which factor refers to the extent to which the innovation can be tested or experimented with before a commitment to adopt is made?

In the product life cycle (PLC) and diffusion of Innovations, which group is characterized as being venturesome and interested in trying new ideas?

Which strategy involves setting a high price for a new product to maximize profits over the long term?

According to the 10 rules of Integrated marketing communications, what creates a company's image with each message (also lack of message)?

What does the 'push strategy' in promotion and distribution involve?

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