Integrated Marketing Communication Tools and Strategies
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Questions and Answers

What is the definition of Integrated Marketing Communication (IMC)?

  • It aims to analyze competitors and develop innovative marketing programs.
  • It refers to the coordination of all marketing communication tools within a company into a seamless program to maximize impact on consumers. (correct)
  • It is the process of selecting the best promotional mix for a product.
  • It involves creating value for customers by focusing on product, price, promotion, and place.

    • What are the 6Ps of marketing tools in creating value?

  • Product, Price, Promotion, Place, Packaging, Processes
  • Product, Price, Promotion, Place, People, Processes (correct)
  • Product, Profit, Promotion, Place, Performance, Processes
  • Production, Price, Promotion, Place, People, Processes

    • What does the diffusion of innovation (DOI) refer to?

  • The process of integrating marketing programs to maximize consumer impact.
  • The degree to which an innovation is seen as better than the idea, program, or product it replaces.
  • The analysis of competitors and the development of innovative marketing strategies.
  • The stages through which new products are marketed and introduced to consumers. (correct)

    • What is Personal Selling in the context of marketing?

    <p>It involves direct interaction with potential customers to persuade them to purchase products or services.</p> Signup and view all the answers

    What does Relative Advantage refer to in the context of communication?

    <p>The degree to which an innovation is seen as better than the idea, program, or product it replaces.</p> Signup and view all the answers

    Which factor refers to the extent to which the innovation can be tested or experimented with before a commitment to adopt is made?

    <p>Triability</p> Signup and view all the answers

    In the product life cycle (PLC) and diffusion of Innovations, which group is characterized as being venturesome and interested in trying new ideas?

    <p>Early adopters</p> Signup and view all the answers

    Which strategy involves setting a high price for a new product to maximize profits over the long term?

    <p>Rapid skimming</p> Signup and view all the answers

    According to the 10 rules of Integrated marketing communications, what creates a company's image with each message (also lack of message)?

    <p>Company's employees</p> Signup and view all the answers

    What does the 'push strategy' in promotion and distribution involve?

    <p>Focusing on trade promotions with wholesalers</p> Signup and view all the answers

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