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The Power of Integrated Marketing Communications

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The Power of Integrated Marketing Communications

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Questions and Answers

Integrated marketing communications deliver many ______

benefits

IMC increases profits through ______ effectiveness

increase

IMC can boost ______ by stretching message across several communication tools

sales

IMC also makes messages more ______ and therefore more credible

<p>consistent</p> Signup and view all the answers

This reduces risk in the mind of the ______

<p>buyer</p> Signup and view all the answers

Flashcards

Benefits of IMC

IMC provides various advantages to a company.

IMC and Profit

IMC improves a company's earnings by making marketing efforts more efficient.

IMC boosts Sales

By spreading a message across different channels, IMC can lead to higher revenue.

Consistent Messages

IMC makes sure that a marketing message is the same across different channels, which builds trust.

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Reduced Buyer Risk

Consistent marketing reduces uncertainty for potential customers, making them more likely to buy.