The Power of Integrated Marketing Communications
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Questions and Answers

Integrated marketing communications deliver many ______

benefits

IMC increases profits through ______ effectiveness

increase

IMC can boost ______ by stretching message across several communication tools

sales

IMC also makes messages more ______ and therefore more credible

<p>consistent</p> Signup and view all the answers

This reduces risk in the mind of the ______

<p>buyer</p> Signup and view all the answers

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