Instrument Pricing Strategy Quiz
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Questions and Answers

Parallel imports are often caused by differences in prices between countries due to tariffs and taxes.

True

A company can completely control the selling price of its products in all markets.

False

Price increases due to added costs produced by tariffs, taxes, and longer lines of distribution can lead to increased profits in foreign markets.

False

Cutting prices in foreign markets can lead to increased revenues when converted to the home currency.

<p>True</p> Signup and view all the answers

Raising prices in a market can lead to a decrease in sales.

<p>False</p> Signup and view all the answers

Price increases by executives can prevent parallel importing.

<p>False</p> Signup and view all the answers

Parallel imports can result in the consumer blaming the brand owner for product failures, thus damaging the brand image.

<p>True</p> Signup and view all the answers

Buying unauthorized imports ensures the same quality and warranty support as buying from authorized dealers.

<p>False</p> Signup and view all the answers

Full-cost pricing involves considering only variable costs associated with producing and selling a product.

<p>False</p> Signup and view all the answers

Variable-cost pricing is used when a firm wants to enter a market quickly.

<p>True</p> Signup and view all the answers

Samantha is using full-cost pricing to sell her chocolates in Mexico.

<p>False</p> Signup and view all the answers

Parallel imports can cause long-term damage to the market for trademarked products.

<p>True</p> Signup and view all the answers

A company that sets prices to achieve specific objectives views its export sales as passive contributions to sales volume.

<p>False</p> Signup and view all the answers

The more control a company has over the final selling price of a product, the worse it is able to achieve its marketing goals.

<p>False</p> Signup and view all the answers

A producer can completely control the final selling price of a product when selling overseas.

<p>False</p> Signup and view all the answers

Parallel imports occur when a wholesaler in one country buys more products than needed from a producer in another country.

<p>False</p> Signup and view all the answers

Manufacturer's suggested retail price (MSRP) is the price that a retailer recommends to the consumer.

<p>False</p> Signup and view all the answers

A company that sets a low price to cover costs without considering making large profits views prices as an active instrument.

<p>False</p> Signup and view all the answers

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