Innovative Leadership and Customer Needs Quiz

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What is one way to motivate employees aside from financial incentives?

Offering more vacation days

Increasing the work hours

Implementing pay cuts

Recognition for a job well done (correct)

Why is it important for presenters to be fully prepared?

To prolong the duration of the presentation

Because they have to present on an unknown topic

To make the presentation more confusing

To ensure the audience listens and is interested in the topic (correct)

What is the significance of tracking results in an organization?

To reduce customer feedback

To increase employee salaries

To limit innovation

To measure profitability and ROI (correct)

What is the purpose of idea presentations according to the text?

To inspire and engage the audience Signup and view all the answers

How does the author suggest companies measure their profitability when releasing new products?

By tracking Return on Investment (ROI) Signup and view all the answers

What does the text emphasize about building products and services?

Valuing input from customers and sales members Signup and view all the answers

What is one of the top priorities in business according to the text?

Meeting the demands and needs of the customer Signup and view all the answers

According to Figure 2.2, which myth about customer needs is mentioned in the text?

Customers have latent needs they don't know they have Signup and view all the answers

What does market validation involve according to the text?

Conducting customer interviews in the target market Signup and view all the answers

Why is decision-making considered an enormous task in business?

Because the success of the business relies on it Signup and view all the answers

What is one of the processes that an innovative leader should undergo according to the text?

Conducting thorough research to identify customer needs Signup and view all the answers

What does market research and validation aim to justify according to the text?

The needs of the customers Signup and view all the answers

What type of innovation is described as happening on an incremental basis in response to customer and market demands?

Sustaining innovation Signup and view all the answers

Which company, founded by Steve Jobs, Steve Wozniak, and Ronald Wayne, is mentioned as continually improving and innovating its products?

Apple Signup and view all the answers

In what location is Intel Corporation headquartered?

Santa Clara, California Signup and view all the answers

Which of the following areas does Intel focus its innovation on according to the text?

Cloud computing and data center solutions Signup and view all the answers

Which company started by intending to sell books but now sells a wide range of products globally?

Amazon Signup and view all the answers

What is the primary reason behind most companies using sustaining innovation according to the text?

To respond to customer and market demands Signup and view all the answers