Innovative Leadership and Customer Needs Quiz
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Questions and Answers

What is one way to motivate employees aside from financial incentives?

  • Offering more vacation days
  • Increasing the work hours
  • Implementing pay cuts
  • Recognition for a job well done (correct)
  • Why is it important for presenters to be fully prepared?

  • To prolong the duration of the presentation
  • Because they have to present on an unknown topic
  • To make the presentation more confusing
  • To ensure the audience listens and is interested in the topic (correct)
  • What is the significance of tracking results in an organization?

  • To reduce customer feedback
  • To increase employee salaries
  • To limit innovation
  • To measure profitability and ROI (correct)
  • What is the purpose of idea presentations according to the text?

    <p>To inspire and engage the audience</p> Signup and view all the answers

    How does the author suggest companies measure their profitability when releasing new products?

    <p>By tracking Return on Investment (ROI)</p> Signup and view all the answers

    What does the text emphasize about building products and services?

    <p>Valuing input from customers and sales members</p> Signup and view all the answers

    What is one of the top priorities in business according to the text?

    <p>Meeting the demands and needs of the customer</p> Signup and view all the answers

    According to Figure 2.2, which myth about customer needs is mentioned in the text?

    <p>Customers have latent needs they don't know they have</p> Signup and view all the answers

    What does market validation involve according to the text?

    <p>Conducting customer interviews in the target market</p> Signup and view all the answers

    Why is decision-making considered an enormous task in business?

    <p>Because the success of the business relies on it</p> Signup and view all the answers

    What is one of the processes that an innovative leader should undergo according to the text?

    <p>Conducting thorough research to identify customer needs</p> Signup and view all the answers

    What does market research and validation aim to justify according to the text?

    <p>The needs of the customers</p> Signup and view all the answers

    What type of innovation is described as happening on an incremental basis in response to customer and market demands?

    <p>Sustaining innovation</p> Signup and view all the answers

    Which company, founded by Steve Jobs, Steve Wozniak, and Ronald Wayne, is mentioned as continually improving and innovating its products?

    <p>Apple</p> Signup and view all the answers

    In what location is Intel Corporation headquartered?

    <p>Santa Clara, California</p> Signup and view all the answers

    Which of the following areas does Intel focus its innovation on according to the text?

    <p>Cloud computing and data center solutions</p> Signup and view all the answers

    Which company started by intending to sell books but now sells a wide range of products globally?

    <p>Amazon</p> Signup and view all the answers

    What is the primary reason behind most companies using sustaining innovation according to the text?

    <p>To respond to customer and market demands</p> Signup and view all the answers

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