Innovative Leadership and Customer Needs

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Questions and Answers

What is the purpose of conducting market validation according to the text?

  • To determine customer needs
  • To make significant investments in the product
  • To conduct surveys and interviews
  • To justify the needs of the customers (correct)

Why is decision making considered an enormous task according to the text?

  • Because it determines customer needs
  • Because it involves thorough research
  • Because it relies on market validation
  • Because the success of the business depends on it (correct)

Why should an innovative leader undergo thorough research about customer needs?

  • To determine market validation
  • To meet the demands of customers (correct)
  • To know all latent needs of customers
  • To invest significantly in the product

What does market research and validation demand according to the text?

<p>Conducting interviews with target market customers (A)</p>
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What is the purpose of an 'ABC analysis'?

<p>To categorize ideas based on necessity and value (A)</p>
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How are A-ideas treated in the decision-making process described?

<p>Automatically included in the next round (C)</p>
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What method is recommended for fine selection of ideas in the text?

<p>Dot gluing (A)</p>
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In the detailed analysis stage, what criteria are used to evaluate product ideas?

<p>Customer benefit and feasibility (C)</p>
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How are participant preferences ranked in the 'dots gluing' method?

<p>By the number of sticky points received (D)</p>
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What additional information is collected during detailed analysis of ideas?

<p>Competitors' business models (D)</p>
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What is the purpose of tracking the results in terms of Return on Investment (ROI)?

<p>To measure profitability (D)</p>
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Which factor is mentioned as a way to motivate employees aside from financial incentives?

<p>Recognition for good work (A)</p>
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What should presenters focus on to overcome the challenge of presentations?

<p>Knowing the audience's interests (C)</p>
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What is essential for a company to do before releasing new products to meet its needs?

<p>Value the presence of customers and sales members (B)</p>
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How does the text suggest companies can inspire their audience during presentations?

<p>By presenting creative ideas (C)</p>
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Which aspect does the text emphasize as crucial for companies to measure after releasing new products?

<p>Customer satisfaction levels (B)</p>
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