Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
What is the definition of perception?
What is the definition of perception?
- The process of evaluating information to form a meaningful picture of the world
- The process of organizing and interpreting information to form a meaningful picture of the world
- The process of selecting and interpreting information to form a meaningful picture of the world
- The process of selecting, organizing, and interpreting information to form a meaningful picture of the world (correct)
What is selective attention?
What is selective attention?
- The tendency for people to pay attention to all information they are exposed to.
- The tendency for people to screen out most of the information they are exposed to. (correct)
- The tendency for people to only pay attention to information that is familiar to them.
- The tendency for people to only pay attention to information that is new to them.
What are the five stages in the process of adopting a new product?
What are the five stages in the process of adopting a new product?
- Awareness, interest, evaluation, trial, and adoption. (correct)
- Awareness, interest, evaluation, purchase, and adoption.
- Awareness, interest, consideration, trial, and adoption.
- Awareness, interest, consideration, purchase, and adoption.
What are the five characteristics that influence the rate of adoption?
What are the five characteristics that influence the rate of adoption?
Signup and view all the answers
What are some other factors that influence the rate of adoption?
What are some other factors that influence the rate of adoption?
Signup and view all the answers
What is an example of a product with high compatibility and a superior relative advantage?
What is an example of a product with high compatibility and a superior relative advantage?
Signup and view all the answers
How does the degree to which an innovation is divisible affect its rate of adoption?
How does the degree to which an innovation is divisible affect its rate of adoption?
Signup and view all the answers
Flashcards are hidden until you start studying
Study Notes
- Perception is the process of selecting, organizing, and interpreting information to form a meaningful picture of the world.
- Selective attention is the tendency for people to screen out most of the information to which they are exposed.
- Consumers go through five stages in the process of adopting a new product: awareness, interest, evaluation, trial, and adoption.
- The characteristics of a new product affect its rate of adoption.
- Five characteristics that influence the rate of adoption are relative advantage, compatibility, complexity, divisibility, and communicability.
- Other factors that influence the rate of adoption include initial and ongoing costs, risk and uncertainty, and social approval.
- Marketers must work hard to attract consumers' attention due to selective attention.
- HDTV is an example of a product with high compatibility and a superior relative advantage, which sped up its rate of adoption.
- The degree to which an innovation is divisible affects its rate of adoption.
- The new-product marketer must research all factors when developing the new product and its marketing program.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
