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Questions and Answers

What is the definition of perception?

The process of evaluating information to form a meaningful picture of the world

The process of organizing and interpreting information to form a meaningful picture of the world

The process of selecting and interpreting information to form a meaningful picture of the world

The process of selecting, organizing, and interpreting information to form a meaningful picture of the world (correct)

What is selective attention?

The tendency for people to pay attention to all information they are exposed to.

The tendency for people to screen out most of the information they are exposed to. (correct)

The tendency for people to only pay attention to information that is familiar to them.

The tendency for people to only pay attention to information that is new to them.

What are the five stages in the process of adopting a new product?

Awareness, interest, evaluation, trial, and adoption. (correct)

Awareness, interest, evaluation, purchase, and adoption.

Awareness, interest, consideration, trial, and adoption.

Awareness, interest, consideration, purchase, and adoption.

What are the five characteristics that influence the rate of adoption?

Relative advantage, compatibility, complexity, divisibility, and communicability. Signup and view all the answers

What are some other factors that influence the rate of adoption?

Initial and ongoing costs, risk and uncertainty, and social approval. Signup and view all the answers

What is an example of a product with high compatibility and a superior relative advantage?

HDTV. Signup and view all the answers

How does the degree to which an innovation is divisible affect its rate of adoption?

The more divisible an innovation is, the faster its rate of adoption. Signup and view all the answers

Study Notes

Perception is the process of selecting, organizing, and interpreting information to form a meaningful picture of the world.
Selective attention is the tendency for people to screen out most of the information to which they are exposed.
Consumers go through five stages in the process of adopting a new product: awareness, interest, evaluation, trial, and adoption.
The characteristics of a new product affect its rate of adoption.
Five characteristics that influence the rate of adoption are relative advantage, compatibility, complexity, divisibility, and communicability.
Other factors that influence the rate of adoption include initial and ongoing costs, risk and uncertainty, and social approval.
Marketers must work hard to attract consumers' attention due to selective attention.
HDTV is an example of a product with high compatibility and a superior relative advantage, which sped up its rate of adoption.
The degree to which an innovation is divisible affects its rate of adoption.
The new-product marketer must research all factors when developing the new product and its marketing program.

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Description

Test your knowledge on consumer behavior and product adoption with this informative quiz. Discover the five stages of product adoption and the characteristics that influence its rate. Learn about the factors that impact consumer perception and attention, and how marketers can effectively attract attention to their products. Put your skills to the test and become an expert in new product development and marketing strategies.