Innovation Strategies and Types

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Questions and Answers

What distinguishes radical innovation from incremental innovation?

  • Radical innovation is a process innovation focused on marketing techniques.
  • Radical innovation is based solely on existing knowledge.
  • Radical innovation introduces solutions that are completely new and different. (correct)
  • Radical innovation is focused on minor adjustments to existing practices.

Which statement accurately describes competence-enhancing innovation?

  • It creates entirely new skills that existing employees must learn.
  • It relies on the existing knowledge and skills of an organization. (correct)
  • It renders the organization’s existing capabilities obsolete.
  • It solely focuses on new market strategies.

Which of the following best summarizes the advantages of being a first mover in innovation?

  • First movers face lower development costs and fewer financial risks.
  • First movers are less affected by competitors imitating their innovations.
  • First movers gain reputational advantages and control over important resources. (correct)
  • First movers are guaranteed long-term customer loyalty from their innovations.

What is primarily at risk for organizations that pursue first mover advantages?

<p>They face uncertainty regarding technology and market direction. (D)</p> Signup and view all the answers

How is process innovation different from product innovation?

<p>Process innovation involves changing business operations rather than outputs. (C)</p> Signup and view all the answers

Flashcards

Radical Innovation?

An innovation that introduces a completely new or significantly different product or process.

Incremental Innovation?

An innovation that makes small adjustments or improvements to existing products or processes.

Competence-enhancing Innovation?

An innovation that builds on existing knowledge and skills.

Competence-destroying Innovation?

An innovation that makes existing knowledge and skills obsolete.

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First Mover?

The first company to introduce a new product or process to the market.

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Study Notes

Innovation Definition

  • Innovation is the generation of novel ideas for new products, procedures, and processes with utility.

Types of Innovation

  • Product innovation involves new goods or services.
  • Process innovation relates to new ways of conducting business.
  • Radical innovation introduces significant differences from previous solutions.
  • Incremental innovation refines existing practices.
  • Competence-enhancing innovation leverages existing knowledge.
  • Competence-destroying innovation makes previous knowledge obsolete.

Innovation Strategies

  • Innovation strategies focus on new product/process development or applying existing technology to new uses.

First Mover Advantages

  • Reputation: Established as an innovative industry leader.
  • Cost & Learning: Benefit from early adoption.
  • Resource Control: Access to scarce resources.
  • Loyalty: Potential for building strong customer relationships.

First Mover Disadvantages

  • Uncertainty: Difficulty in precise market and technological predictions.
  • Imitation: Risk of competitors copying innovations.
  • Financial Risk: High development costs and other financial concerns.
  • Strategic Risk: Uncertainty about the proper innovation strategy.

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