Innovation Management Methods Quiz

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Questions and Answers

Which type of innovation refers to constantly improving current products, services, processes or methods?

Incremental (correct)
Revolutionary
Disruptive
Breakthrough

What does a breakthrough innovation refer to?

A group of potential customers
Constantly improving current products, services, processes or methods
Ideas that radically change market behavior
Technological advancements that boost the level of a product or service (correct)

What do disruptive innovations do?

Constantly improve current products, services, processes or methods
Radically change market behavior (correct)
Boost the level of a product or service
Identify and satisfy human needs

What is a market?

<p>A set-up or a place or a point of interaction (D)</p> Signup and view all the answers

What is a target market?

<p>A group of potential customers (B)</p> Signup and view all the answers

Flashcards

Incremental innovation

Continuously improving existing products, services, processes, or methods.

Breakthrough innovation

Revolutionary advancements in technology that significantly improve the quality of products or services.

Disruptive innovation

Innovations that drastically alter market behavior by offering new and compelling value propositions.

Market

A place or platform where buyers and sellers interact to exchange goods or services.

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Target market

A specific group of potential customers that a business aims to reach with its products or services.

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Study Notes

Which type of innovation refers to constantly improving current products, services, processes or methods? What does a breakthrough innovation refer to? What do disruptive innovations do? What is a market? What is a target market?