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Questions and Answers
What is the title of the book mentioned?
What is the title of the book mentioned?
Which institution published the book?
Which institution published the book?
To whom is the project guide dedicated?
To whom is the project guide dedicated?
Who contributed useful comments and insights to improve the manuscript?
Who contributed useful comments and insights to improve the manuscript?
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What year was the book published?
What year was the book published?
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Which factor refers to social attitudes and behaviors that may influence a problem?
Which factor refers to social attitudes and behaviors that may influence a problem?
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What type of factors might include taxation and government regulations?
What type of factors might include taxation and government regulations?
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Which of the following is an example of economic factors?
Which of the following is an example of economic factors?
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Which factors involve laws and regulations that may affect a business?
Which factors involve laws and regulations that may affect a business?
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Which factor does not directly relate to economic forces?
Which factor does not directly relate to economic forces?
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Technological factors can include which of the following?
Technological factors can include which of the following?
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What type of factors may involve environmental regulations impacting business operations?
What type of factors may involve environmental regulations impacting business operations?
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Which of the following is NOT considered a legal factor?
Which of the following is NOT considered a legal factor?
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What is the primary argument of the chapter regarding innovation approaches?
What is the primary argument of the chapter regarding innovation approaches?
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Who developed a template for tracking the evolution of innovation?
Who developed a template for tracking the evolution of innovation?
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What did Rothwell identify as a key factor that defines each stage of innovation evolution?
What did Rothwell identify as a key factor that defines each stage of innovation evolution?
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Which of the following technologies is mentioned as originating from military-related research?
Which of the following technologies is mentioned as originating from military-related research?
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What mindset about consumer choice is illustrated by Ford's famous quote regarding the Model T?
What mindset about consumer choice is illustrated by Ford's famous quote regarding the Model T?
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What does the chapter suggest about the implementation of innovation plans?
What does the chapter suggest about the implementation of innovation plans?
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What was the overall effect of the 70s economic conditions on innovation?
What was the overall effect of the 70s economic conditions on innovation?
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What misconception about innovation does Rothwell's template challenge?
What misconception about innovation does Rothwell's template challenge?
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What is a key characteristic of technology push as described in the content?
What is a key characteristic of technology push as described in the content?
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Which of the following is NOT mentioned as a wartime invention used today?
Which of the following is NOT mentioned as a wartime invention used today?
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Which technological breakthroughs are highlighted as being mind-blowing but uncertain in their applications?
Which technological breakthroughs are highlighted as being mind-blowing but uncertain in their applications?
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What does the example of Ford economy trucks demonstrate in the context of technology push?
What does the example of Ford economy trucks demonstrate in the context of technology push?
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The content mentions several inventions; what is the primary source of innovation for many of them?
The content mentions several inventions; what is the primary source of innovation for many of them?
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In what year did a co-founder of RIM (Blackberry) contribute to technology push research?
In what year did a co-founder of RIM (Blackberry) contribute to technology push research?
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How are quantum mechanics described in relation to technological breakthroughs?
How are quantum mechanics described in relation to technological breakthroughs?
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The research process in technology push is expected to progress until what happens?
The research process in technology push is expected to progress until what happens?
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What is a wicked problem characterized by?
What is a wicked problem characterized by?
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Who coined the term 'wicked problem'?
Who coined the term 'wicked problem'?
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What strategy is suggested for solving wicked problems?
What strategy is suggested for solving wicked problems?
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According to the content, what is a common misconception about wicked problems?
According to the content, what is a common misconception about wicked problems?
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What is one feature of wicked problems described by Rittel?
What is one feature of wicked problems described by Rittel?
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What is the first step Einstein suggests for solving a problem?
What is the first step Einstein suggests for solving a problem?
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What role do stakeholders play in wicked problems?
What role do stakeholders play in wicked problems?
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What can be said about the evolution of wicked problems over time?
What can be said about the evolution of wicked problems over time?
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What approach is described as more likely to lead to ideas outside of users’ familiar categories?
What approach is described as more likely to lead to ideas outside of users’ familiar categories?
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What is an example given that shows a new way of doing an old thing?
What is an example given that shows a new way of doing an old thing?
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According to the content, how much revenue had the Allstar Products Group made from Snuggie sales by 2014?
According to the content, how much revenue had the Allstar Products Group made from Snuggie sales by 2014?
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What does Verganti suggest about the design thinking approach?
What does Verganti suggest about the design thinking approach?
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What might lead to the creation of new meaning according to the content?
What might lead to the creation of new meaning according to the content?
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What critical perspective on market needs is quoted from Steve Jobs?
What critical perspective on market needs is quoted from Steve Jobs?
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How is the demand-pull approach characterized in comparison to design thinking?
How is the demand-pull approach characterized in comparison to design thinking?
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Which quote is often misattributed to Henry Ford regarding market understanding?
Which quote is often misattributed to Henry Ford regarding market understanding?
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Flashcards
Draft Manuscript Edition
Draft Manuscript Edition
An early version of a written work, not yet finalized.
Design Thinking
Design Thinking
A problem-solving approach focused on understanding user needs and iterating solutions.
Graphic Arts
Graphic Arts
The art of visual communication using design elements and technologies.
Acknowledgements
Acknowledgements
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ISBN
ISBN
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Wicked Problem
Wicked Problem
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Interdependence
Interdependence
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Innovation
Innovation
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Stakeholders
Stakeholders
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Features of Wicked Problems
Features of Wicked Problems
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Pivoting
Pivoting
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Problem Definition Importance
Problem Definition Importance
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PESTLE Analysis
PESTLE Analysis
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Political Factors
Political Factors
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Economic Factors
Economic Factors
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Social and Cultural Factors
Social and Cultural Factors
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Technological Factors
Technological Factors
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Legal Factors
Legal Factors
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Environmental Factors
Environmental Factors
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External Factors
External Factors
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Wartime Inventions
Wartime Inventions
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Technology Push
Technology Push
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Example of Canned Food
Example of Canned Food
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Microwave Ovens Origin
Microwave Ovens Origin
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Blockchain Technology
Blockchain Technology
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5G Technology
5G Technology
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Digital Photography
Digital Photography
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Ford Economy Trucks
Ford Economy Trucks
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Rothwell's Five Generations of Innovation
Rothwell's Five Generations of Innovation
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Fluid Innovation Approach
Fluid Innovation Approach
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Sanitize and Sensitize Information
Sanitize and Sensitize Information
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Technology Breakthroughs
Technology Breakthroughs
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Macroeconomic Factors
Macroeconomic Factors
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User-Centered Design
User-Centered Design
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Implementing Innovation Plans
Implementing Innovation Plans
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Historical Overview of Innovation
Historical Overview of Innovation
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Tech Push
Tech Push
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Demand-Pull Innovation
Demand-Pull Innovation
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Emotional Connection in Design
Emotional Connection in Design
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Incremental Innovation
Incremental Innovation
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Snuggie Example
Snuggie Example
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Creation of New Meaning
Creation of New Meaning
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Steve Jobs Quote
Steve Jobs Quote
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Study Notes
Design Thinking Project Guide
- The book is a guide for design thinking, including the whys and hows of the process
- It's authored by Gordon Adomdza and Craig McCarthy
- Published by Ashesi University in 2021
- Includes a dedication to pioneering students, teaching assistants, and faculty
- Contains acknowledgements for faculty input and contributions
- Includes a table of contents outlining chapter topics and page numbers
- Chapters cover various aspects of design thinking, including problem definition, innovation, creativity, ethnographic research, analysis, and more.
Dedication
- Dedicated to pioneering students, teaching assistants, and faculty of the Foundations of Design and Entrepreneurship class.
- The class provided opportunities to contextualize content for the book.
Acknowledgements
- Special acknowledgement to faculty who provided useful contributions, insights, and illustrations
- List of faculty and their academic degrees (PhD)
Table of Contents
- Detailed list of chapter titles and corresponding page numbers for the entire book.
- Covers topics like Problem Festival, Innovation, Creativity, Ethnography, Analysis, User Requirements, Value Fulfillment Blueprint, Wireframing, Prototyping, and more.
Chapter 1: Problem Festival
- Introduces the concept of wicked problems
- Explains the characteristics of wicked problems, including interdependence, complexity, and lack of clear problem definition.
- Provides examples of wicked problems.
- Highlights the importance of an understanding of the diverse factors influencing issues instead of isolated, simple causes.
- Introduces problem-solving techniques like spider diagrams, fishbone diagrams, tree diagrams
- Presents examples based on African contexts such as poverty, civil war, and injustice.
- Includes a diagram illustrating African wicked problems
- Offers problem space mapping tools (spider diagrams, fishbone diagrams, tree diagrams)
Chapter 2: Innovation
- Discusses different approaches to innovation, tracing their historical evolution.
- Introduces Rothwell's five generations of innovation approaches, highlighting their key characteristics
- Addresses need-pull, technology-push, and coupling models
- Covers integrated models emphasizing parallel processing of information and extensive networks
- Describes how these models reflect different socioeconomic realities
- Explains how innovation approaches have changed over time
Chapter 3: Creativity
- Defines creativity as thinking outside the box
- Explains how thinking outside the box helps to stimulate creativity
- Includes the 9-dot puzzle as a way to teach the concept
- Discusses how the brain categorizes and processes information.
- Includes discussion on novelty, how it acts as a trigger for creative thought, and how it pushes people outside of their 'boxes' or comfort zones.
Chapter 4: Chasing Mysteries
- Introduces abductive logic for investigation, stressing the importance of hypothesis formation.
- Discusses the difference between deductive, inductive, and abductive reasoning.
- Provides examples of mystery cases
- Includes a discussion on how problem-solving involves looking at multiple perspectives of diverse stakeholders
- Explains how to use case studies to stimulate imagination
Chapter 5: Intro to Design Thinking
- Discusses design thinking as a non-linear, iterative process.
- Explains how it involves empathy for users and their needs.
- Explains different stages of Design Thinking
- Discusses the increasing significance of design thinking in several fields.
- Provides the framework of Design Thinking
Chapter 6: Reframing
- Argues the importance of reframing challenges
- Explains the usefulness of employing a lean research approach
- Provides practical steps for identification of problem: context, focus, and reframing
- Explains the use of "Why" questions in problem-framing to inspire ideation.
Chapter 7: Ethnography
- Explains the importance of ethnographic research as a tool for understanding cultural context
- Provides examples of ethnographic methods (immersion, interviews, etc.)
- Discusses how to perform ethnographic research while respecting social distancing.
- Outlines the components of ethnographic research.
- Explains how ethnographers gather and record data.
Chapter 8: Lean Research
- Introduces lean research as a framework for positive outcomes.
- Places the experience of participants and stakeholders at the center of the design.
- Mentions the 4Rs (relevant, rigorous, right-sized, and respectful) of lean research.
Chapter 9: Analysis Frameworks
- Describes qualitative and quantitative data
- Presents data visualization methods
- Explains the methods of data analysis like Venn diagrams, bar graphs, and pictographs
- Includes detailed analysis frameworks and how to use them in conjunction with qualitative data.
Chapter 10: Ideation Techniques
- Explains different approaches to generate ideas.
- Explains several ideation techniques
- Highlights creativity techniques that help overcome categorization
- Provides examples of how several methods can be employed
Chapter 11: User Requirements, Value Fulfillment Blueprint, and Dark Pattern Design
- Discusses Value Fulfillment Blueprints (VFB) as a framework for understanding user journeys.
- Describes the components of VFB.
- Explains how to define and create requirements
- Introduces dark pattern design, illustrating examples of bad practices
- Describes how these concepts are used in identifying how products provide value.
- Analyzes user requirement and value fulfillment blueprint process
Chapter 12: Wireframing and Prototyping
- Introduces wireframing and prototyping.
- Presents different types of prototypes
- Explains why prototyping is critical
- Discusses techniques for prototyping
Chapter 13: Business Model Canvas (BMC) and Minimum Viable Product (MVP)
- Introduces the Business Model Canvas (BMC) as a framework for understanding business models.
- Explains the importance of Minimum Viable Products (MVPs) for risk reduction
- Explains the different ways of testing MVPs, like user testing
- Provides various examples of using the BMC and MVP.
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