Podcast
Questions and Answers
Match the following advertising objectives with their descriptions:
Match the following advertising objectives with their descriptions:
Informative Advertising = Creates awareness of brands, products, services, and ideas Persuasive Advertising = Aims to convince the audience to buy or use a product or service Reminder Advertising = Reinforces the importance and benefits of a product or service Educational Advertising = Teaches people about the attributes and benefits of new or established products
Match the following advertising actions with their purposes:
Match the following advertising actions with their purposes:
Announcing new products and programs = Informing the audience about new offerings Creating awareness of brands = Informing the audience about the existence of certain brands Educating people about product attributes = Informing the audience about the features and benefits of products Reinforcing the importance of a product = Reminding the audience about the significance of a product or service
Match the following advertising objectives with their primary goals:
Match the following advertising objectives with their primary goals:
Creating awareness = To make the audience conscious of brands, products, or services Convincing the audience = To persuade the audience to buy or use a product or service Reinforcing importance = To remind the audience about the significance of a product or service Teaching about product benefits = To educate the audience about the advantages and characteristics of products
