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Questions and Answers
What is informative advertising?
What is informative advertising?
- An approach that convinces consumers to purchase a product
- An approach that creates a brand image
- An approach that uses facts to highlight product benefits (correct)
- An approach that appeals to customers' emotions
What is persuasive advertising?
What is persuasive advertising?
- An approach that convinces consumers to purchase a product by appealing to their needs and desires (correct)
- An approach that uses facts to highlight product benefits
- An approach that creates a brand image
- An approach that appeals to customers' emotions
What are the aims of promotion?
What are the aims of promotion?
- Creating a brand image, competing with competitors' products, and improving the company's image (correct)
- Appealing to customers' emotions, creating a brand image, and competing with competitors' products
- Highlighting product benefits, improving the company's image, and competing with competitors' products
- Convincing consumers to purchase a product, improving the company's image, and creating a brand image
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Study Notes
Types of Advertising
- Informative advertising aims to educate consumers about a product, its features, and benefits, creating awareness and providing information to facilitate a purchase decision.
- Persuasive advertising seeks to influence consumers' attitudes and opinions, encouraging them to buy a product or service, often by emphasizing its unique selling points and differentiators.
Aims of Promotion
- The primary aims of promotion include increasing awareness, generating interest, creating demand, and stimulating sales of a product, service, or idea.
- Promotion also aims to build brand loyalty, differentiate a product from competitors, and provide information to customers to facilitate a purchase decision.
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