3 Questions
What is informative advertising?
An approach that uses facts to highlight product benefits
What is persuasive advertising?
An approach that convinces consumers to purchase a product by appealing to their needs and desires
What are the aims of promotion?
Creating a brand image, competing with competitors' products, and improving the company's image
Study Notes
Types of Advertising
- Informative advertising aims to educate consumers about a product, its features, and benefits, creating awareness and providing information to facilitate a purchase decision.
- Persuasive advertising seeks to influence consumers' attitudes and opinions, encouraging them to buy a product or service, often by emphasizing its unique selling points and differentiators.
Aims of Promotion
- The primary aims of promotion include increasing awareness, generating interest, creating demand, and stimulating sales of a product, service, or idea.
- Promotion also aims to build brand loyalty, differentiate a product from competitors, and provide information to customers to facilitate a purchase decision.
"Test Your Advertising Knowledge: Informative vs Persuasive Advertising and Promotion Goals" Take this quiz to assess your understanding of the different advertising approaches - informative and persuasive - and the goals of promotion. Sharpen your knowledge of how to effectively communicate the benefits of a product or service to potential customers using factual information or by tapping into their emotions. This quiz is perfect for marketing students, professionals, or anyone interested in the world of advertising and promotion.
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