15 Questions
What type of data is generated within the organisation or entity?
Internal Sources
Which type of data provides valuable insights into industry trends and competitor activities?
Secondary Data
What is an example of external data source?
Supplier price lists
Which type of data is repurposed for a new context?
Secondary Data
What offers unique and specific insights tailored to a particular research question or organisational need?
Primary Data
Which type of data includes financial reports of competitors?
Secondary Data
Where can one find information and data generated within the organisation or entity?
Organisational Records
What type of information is included in secondary data?
Characteristics and attributes
Which of the following is an example of qualitative data?
Narratives
What does quantitative data primarily focus on?
Numeric measurements
Which type of data facilitates objective analysis and trend identification?
Structured survey responses
Where can one typically find sources of secondary data?
Internet and newspapers
What is the main purpose of utilizing qualitative data?
To explore attitudes and perceptions
Which type of data saves time and resources compared to collecting primary data?
Qualitative data
What kind of information does quantitative data provide?
Numeric measurements
Study Notes
- Internal sources refer to information and data generated within an organization, such as financial reports and sales reports, obtained from databases, records, and feedback mechanisms.
- External sources involve information and data obtained from outside the organization, like supplier price lists and competitor financial reports, sourced from industry reports, market research, and external databases.
- Primary data is original data collected firsthand for a specific purpose through surveys, experiments, or observations, providing unique insights tailored to a research question or organizational need.
- Secondary data consists of existing data collected by others for different purposes but repurposed for new contexts, including information from research papers, industry studies, and publicly available datasets.
- Qualitative data is non-numeric information describing qualities or attributes, such as narratives and interviews, aiding in understanding complex phenomena and exploring attitudes and perceptions.
- Quantitative data, on the other hand, is numeric information that can be measured and statistically analyzed, including numerical measurements and structured survey responses, facilitating objective analysis and supporting data-driven decision-making.
Test your knowledge on different types of information sources and data types, including internal sources, external sources, primary data, secondary data, qualitative data, and quantitative data. Understand the process flow of information within organisations and entities.
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