Podcast
Questions and Answers
What type of right is privacy considered to be?
What type of right is privacy considered to be?
- A fundamental right
- A universal right
- An inherent right
- A prudential right (correct)
What is one challenge of modern life related to privacy?
What is one challenge of modern life related to privacy?
- Traveling alone in vehicles
- Living with extended families
- Increased public entertainment
- Establishing reputations among strangers (correct)
What is a potential negative consequence of secretly monitoring nannies?
What is a potential negative consequence of secretly monitoring nannies?
- Improved child care quality
- Reduced child safety
- Increased job satisfaction
- Higher turnover rates (correct)
Under social contract theory, why was the Sullivans' action considered wrong?
Under social contract theory, why was the Sullivans' action considered wrong?
Which of the following is considered a remedy for privacy challenges in modern life?
Which of the following is considered a remedy for privacy challenges in modern life?
What was one potential positive outcome of monitoring nannies?
What was one potential positive outcome of monitoring nannies?
Which of these scenarios might lead to reduced quality of care from nannies?
Which of these scenarios might lead to reduced quality of care from nannies?
What is the primary purpose of Facebook tags?
What is the primary purpose of Facebook tags?
What is the maximum location tracking accuracy required from cell phone providers in the United States?
What is the maximum location tracking accuracy required from cell phone providers in the United States?
What is a potential ethical concern regarding enhanced 911 services?
What is a potential ethical concern regarding enhanced 911 services?
How do rewards programs generally benefit shoppers?
How do rewards programs generally benefit shoppers?
What feature of 3-D body scanners in department stores is highlighted?
What feature of 3-D body scanners in department stores is highlighted?
What is one primary advantage of using RFID tags over traditional bar codes?
What is one primary advantage of using RFID tags over traditional bar codes?
What issue arises if RFID tags cannot be removed or disabled?
What issue arises if RFID tags cannot be removed or disabled?
How do RFID tags benefit inventory processes in organizations?
How do RFID tags benefit inventory processes in organizations?
What is a key concern regarding the facial recognition feature used by Facebook for tagging?
What is a key concern regarding the facial recognition feature used by Facebook for tagging?
What was the main purpose of forming Cambridge Analytica?
What was the main purpose of forming Cambridge Analytica?
How did Aleksandr Kogan gather data about American voters?
How did Aleksandr Kogan gather data about American voters?
What was a significant outcome of the data collected by Cambridge Analytica?
What was a significant outcome of the data collected by Cambridge Analytica?
What strategy did Cambridge Analytica employ for political campaigns?
What strategy did Cambridge Analytica employ for political campaigns?
What was the reaction of Facebook to the data sharing controversy involving Cambridge Analytica?
What was the reaction of Facebook to the data sharing controversy involving Cambridge Analytica?
What is the purpose of the implanted microchip in dogs in Taiwan?
What is the purpose of the implanted microchip in dogs in Taiwan?
Which company specializes in analyzing data collected from mobile apps?
Which company specializes in analyzing data collected from mobile apps?
What information can be accessed by an app developer when using Facebook Login?
What information can be accessed by an app developer when using Facebook Login?
What feature does OnStar provide to its subscribers?
What feature does OnStar provide to its subscribers?
What data does a car's black box typically maintain?
What data does a car's black box typically maintain?
What is a significant advantage of switching to electronic medical records?
What is a significant advantage of switching to electronic medical records?
What is a feature of RFID tags approved for use in humans?
What is a feature of RFID tags approved for use in humans?
How long does a black box maintain data after an incident?
How long does a black box maintain data after an incident?
What type of information is commonly sold by mobile apps to advertisers?
What type of information is commonly sold by mobile apps to advertisers?
What is one challenge of storing information electronically?
What is one challenge of storing information electronically?
What factors influence the ads shown to users on Facebook?
What factors influence the ads shown to users on Facebook?
What was the primary goal of the Netflix Prize?
What was the primary goal of the Netflix Prize?
What led to a public outcry regarding the AOL Search Dataset?
What led to a public outcry regarding the AOL Search Dataset?
What were consumers' reactions to Lotus Development Corporation's plan to sell a CD with household information?
What were consumers' reactions to Lotus Development Corporation's plan to sell a CD with household information?
What action did Netflix take after the controversy surrounding the Netflix Prize?
What action did Netflix take after the controversy surrounding the Netflix Prize?
What did researchers learn from the datasets released by Netflix and AOL?
What did researchers learn from the datasets released by Netflix and AOL?
What was the consequence for Dr. Chowdhury after the AOL Search Dataset incident?
What was the consequence for Dr. Chowdhury after the AOL Search Dataset incident?
What type of information did Netflix release for the prize challenge?
What type of information did Netflix release for the prize challenge?
What was the nature of the dataset that Lotus Development Corporation planned to sell?
What was the nature of the dataset that Lotus Development Corporation planned to sell?
What outcome occurred after the public reaction to AOL's dataset?
What outcome occurred after the public reaction to AOL's dataset?
What is privacy primarily related to?
What is privacy primarily related to?
How might excessive individual privacy negatively impact society?
How might excessive individual privacy negatively impact society?
What does data mining often create for marketers?
What does data mining often create for marketers?
What is a potential harm of privacy according to the content?
What is a potential harm of privacy according to the content?
Which of the following statements reflects a view on privacy?
Which of the following statements reflects a view on privacy?
What might be a downside to organizations collecting personal information?
What might be a downside to organizations collecting personal information?
How can the concept of privacy serve as a double-edged sword?
How can the concept of privacy serve as a double-edged sword?
What is one benefit of privacy for individuals?
What is one benefit of privacy for individuals?
Which description aligns with the historical view of privacy in Europe?
Which description aligns with the historical view of privacy in Europe?
What did Warren and Brandeis define as the essential aspect of privacy?
What did Warren and Brandeis define as the essential aspect of privacy?
Which argument is presented against the natural right to privacy?
Which argument is presented against the natural right to privacy?
What did the Coercive Acts contribute to in American privacy rights?
What did the Coercive Acts contribute to in American privacy rights?
How did Warren's experience with the newspaper coverage affect privacy rights?
How did Warren's experience with the newspaper coverage affect privacy rights?
What is a potential downside of defining privacy too narrowly?
What is a potential downside of defining privacy too narrowly?
What is the risk associated with defining privacy too broadly?
What is the risk associated with defining privacy too broadly?
What does the phrase 'a man's home is his castle' imply?
What does the phrase 'a man's home is his castle' imply?
What implication arises from the rule allowing secret monitoring of employees?
What implication arises from the rule allowing secret monitoring of employees?
How do virtue ethics evaluate the Sullivans' decision to monitor the nanny?
How do virtue ethics evaluate the Sullivans' decision to monitor the nanny?
Which of the following is an example of a public record?
Which of the following is an example of a public record?
What is the primary function of the implanted microchip in dogs in Taiwan?
What is the primary function of the implanted microchip in dogs in Taiwan?
What has facilitated easier access to public records?
What has facilitated easier access to public records?
What service does OnStar provide to its subscribers?
What service does OnStar provide to its subscribers?
What type of information is commonly disclosed by private organizations?
What type of information is commonly disclosed by private organizations?
Which of the following technologies is used for privacy implications from data gathering?
Which of the following technologies is used for privacy implications from data gathering?
What type of data do modern automobiles' black boxes typically maintain?
What type of data do modern automobiles' black boxes typically maintain?
What is one advantage of electronic medical records over paper-based records?
What is one advantage of electronic medical records over paper-based records?
How should parents ideally approach monitoring a nanny according to virtue ethics?
How should parents ideally approach monitoring a nanny according to virtue ethics?
What common concern arises from the use of body scanners?
What common concern arises from the use of body scanners?
Which application type is known for collecting and selling location information to advertisers?
Which application type is known for collecting and selling location information to advertisers?
What is a primary usage of RFID tags?
What is a primary usage of RFID tags?
Which of the following is an implication of online loyalty programs?
Which of the following is an implication of online loyalty programs?
Why might monitoring nannies lead to a higher turnover rate?
Why might monitoring nannies lead to a higher turnover rate?
What privacy expectation did the nanny have regarding her time inside the Sullivan home?
What privacy expectation did the nanny have regarding her time inside the Sullivan home?
What is a key conclusion regarding the Sullivans' secret monitoring of their nanny?
What is a key conclusion regarding the Sullivans' secret monitoring of their nanny?
What emotional impact might monitoring have on nannies while they are working?
What emotional impact might monitoring have on nannies while they are working?
Which of the following is a potential social challenge of modern life related to privacy?
Which of the following is a potential social challenge of modern life related to privacy?
Which factor is likely to be considered when evaluating the consequences of monitoring nannies?
Which factor is likely to be considered when evaluating the consequences of monitoring nannies?
What approach might be taken to establish a reputation in modern society?
What approach might be taken to establish a reputation in modern society?
What is a consequence of granting privacy rights in society?
What is a consequence of granting privacy rights in society?
Under rule utilitarian evaluation, why was monitoring nannies deemed wrong?
Under rule utilitarian evaluation, why was monitoring nannies deemed wrong?
What does privacy, as discussed, most accurately represent?
What does privacy, as discussed, most accurately represent?
What change did Facebook make to its advertising policy after an online campaign from MoveOn.org?
What change did Facebook make to its advertising policy after an online campaign from MoveOn.org?
What was the main reason for the quick halt of the cell phone tracking study at the malls in 2011?
What was the main reason for the quick halt of the cell phone tracking study at the malls in 2011?
What was the consequence of the discovery that Path was uploading iPhone address books?
What was the consequence of the discovery that Path was uploading iPhone address books?
What was a significant concern raised regarding Instagram's proposed changes to its terms of service in late 2012?
What was a significant concern raised regarding Instagram's proposed changes to its terms of service in late 2012?
Which of the following behaviors was criticized across multiple apps like Twitter and Foursquare in 2012?
Which of the following behaviors was criticized across multiple apps like Twitter and Foursquare in 2012?
How does privacy contribute to an individual's personal development?
How does privacy contribute to an individual's personal development?
What aspect of privacy is highlighted by Warren and Brandeis?
What aspect of privacy is highlighted by Warren and Brandeis?
Which argument does Judith Jarvis Thomson present against a defined right to privacy?
Which argument does Judith Jarvis Thomson present against a defined right to privacy?
What historical view of privacy is associated with English common law?
What historical view of privacy is associated with English common law?
What concern does the definition of privacy as 'the right to be let alone' present?
What concern does the definition of privacy as 'the right to be let alone' present?
Which of the following is NOT a benefit of privacy mentioned in the content?
Which of the following is NOT a benefit of privacy mentioned in the content?
What is the significance of the Coercive Acts (1773) in relation to privacy rights?
What is the significance of the Coercive Acts (1773) in relation to privacy rights?
What role does facial recognition play in Facebook tagging?
What role does facial recognition play in Facebook tagging?
What risk is associated with the enhanced 911 services related to cell phone tracking?
What risk is associated with the enhanced 911 services related to cell phone tracking?
How do rewards programs typically use customer data?
How do rewards programs typically use customer data?
What is a notable feature of 3-D body scanners in department stores?
What is a notable feature of 3-D body scanners in department stores?
What advantage do RFID tags offer over traditional bar codes?
What advantage do RFID tags offer over traditional bar codes?
What issue may arise if RFID tags cannot be removed or disabled?
What issue may arise if RFID tags cannot be removed or disabled?
In what way can body scanners contribute to clothing shopping?
In what way can body scanners contribute to clothing shopping?
What is a major concern regarding the use of facial recognition for tagging in social media?
What is a major concern regarding the use of facial recognition for tagging in social media?
How do RFID tags improve inventory processes?
How do RFID tags improve inventory processes?
What does the Privacy Checkup feature enable users to do?
What does the Privacy Checkup feature enable users to do?
Which method involves asking people to rank their preferences in collaborative filtering?
Which method involves asking people to rank their preferences in collaborative filtering?
What is the primary difference between 'opt-in' and 'opt-out' regarding information sharing?
What is the primary difference between 'opt-in' and 'opt-out' regarding information sharing?
How did Target utilize data mining to predict pregnant customers?
How did Target utilize data mining to predict pregnant customers?
Which type of data mining method observes behavior rather than directly asking for input?
Which type of data mining method observes behavior rather than directly asking for input?
Why do direct marketing organizations often prefer an 'opt-out' model?
Why do direct marketing organizations often prefer an 'opt-out' model?
Which item was commonly found in Target's predictive mailings to expectant parents?
Which item was commonly found in Target's predictive mailings to expectant parents?
What information does Google pause collection of during a Privacy Checkup?
What information does Google pause collection of during a Privacy Checkup?
What aspect of consumer behavior does collaborative filtering specifically analyze?
What aspect of consumer behavior does collaborative filtering specifically analyze?
How do organizations typically handle consumer transaction information in an 'opt-in' scenario?
How do organizations typically handle consumer transaction information in an 'opt-in' scenario?
What feature of implanted microchips for dogs in Taiwan helps reunite lost pets with their owners?
What feature of implanted microchips for dogs in Taiwan helps reunite lost pets with their owners?
How do mobile applications typically use location information?
How do mobile applications typically use location information?
What advantage do electronic medical records have over paper-based records?
What advantage do electronic medical records have over paper-based records?
What services does OnStar provide to its subscribers?
What services does OnStar provide to its subscribers?
What data is recorded by an automobile's black box?
What data is recorded by an automobile's black box?
What is a potential use of RFID tags approved for humans?
What is a potential use of RFID tags approved for humans?
What is one function of Facebook Login for app developers?
What is one function of Facebook Login for app developers?
What is a notable disadvantage of converting to electronic medical records?
What is a notable disadvantage of converting to electronic medical records?
What element is essential for the function of OnStar’s communication system?
What element is essential for the function of OnStar’s communication system?
Which mobile app was mentioned as one that collects location information?
Which mobile app was mentioned as one that collects location information?
What was the primary response from Facebook regarding user privacy after the backlash from Beacon?
What was the primary response from Facebook regarding user privacy after the backlash from Beacon?
Which action did the malls take in response to protests against tracking shoppers' cell phones?
Which action did the malls take in response to protests against tracking shoppers' cell phones?
What was a notable result of the privacy violations discovered in 2012 regarding Path and similar apps?
What was a notable result of the privacy violations discovered in 2012 regarding Path and similar apps?
What significant change did Instagram announce in late 2012 regarding its terms of service?
What significant change did Instagram announce in late 2012 regarding its terms of service?
Which factor contributed most to the public's concern regarding Facebook Beacon?
Which factor contributed most to the public's concern regarding Facebook Beacon?
What would be a consequence of universalizing the rule of secret monitoring by employers?
What would be a consequence of universalizing the rule of secret monitoring by employers?
How can the decision to monitor a nanny be characterized from a virtue ethics perspective?
How can the decision to monitor a nanny be characterized from a virtue ethics perspective?
Which of the following is classified as a public record?
Which of the following is classified as a public record?
What implication does the availability of computerized databases have on public records?
What implication does the availability of computerized databases have on public records?
Which of the following involves voluntary disclosures of personal information?
Which of the following involves voluntary disclosures of personal information?
What is a key ethical concern surrounding body scanners in public places?
What is a key ethical concern surrounding body scanners in public places?
Which of the following describes a common practice of data gathering in modern life?
Which of the following describes a common practice of data gathering in modern life?
What is the purpose of Privacy Checkup in relation to personal information?
What is the purpose of Privacy Checkup in relation to personal information?
Which method of collaborative filtering involves tracking purchase history?
Which method of collaborative filtering involves tracking purchase history?
What is the primary difference between opt-in and opt-out approaches regarding consumer information?
What is the primary difference between opt-in and opt-out approaches regarding consumer information?
What target audience did Target focus on using data mining for promotional strategies?
What target audience did Target focus on using data mining for promotional strategies?
What type of data is commonly used in explicit collaborative filtering methods?
What type of data is commonly used in explicit collaborative filtering methods?
How can organizations using an opt-out policy affect new businesses?
How can organizations using an opt-out policy affect new businesses?
What type of information can be tracked about a user through location data collection?
What type of information can be tracked about a user through location data collection?
Which of the following best describes the role of data mining in online retail?
Which of the following best describes the role of data mining in online retail?
What significant items did Target identify as indicators for pregnant women in their promotional strategies?
What significant items did Target identify as indicators for pregnant women in their promotional strategies?
What factor did Facebook utilize to tailor advertisements to users?
What factor did Facebook utilize to tailor advertisements to users?
What was a significant reason for Netflix canceling the sequel to the Netflix Prize?
What was a significant reason for Netflix canceling the sequel to the Netflix Prize?
What oversight led to the public outcry regarding the AOL Search Dataset?
What oversight led to the public outcry regarding the AOL Search Dataset?
What was the public's reaction to Lotus Development Corporation's planned CD sales?
What was the public's reaction to Lotus Development Corporation's planned CD sales?
What was a consequence for Dr. Chowdhury following the AOL Search Dataset incident?
What was a consequence for Dr. Chowdhury following the AOL Search Dataset incident?
What was the primary characteristic of the dataset released by Netflix for the contest?
What was the primary characteristic of the dataset released by Netflix for the contest?
Why was the attempt to sell a CD of household information considered a failure?
Why was the attempt to sell a CD of household information considered a failure?
What type of queries were included in the AOL Search Dataset?
What type of queries were included in the AOL Search Dataset?
What was one main concern raised by researchers about the movie ratings from Netflix?
What was one main concern raised by researchers about the movie ratings from Netflix?
What was the main intent behind the development of the CD by Lotus Development Corporation?
What was the main intent behind the development of the CD by Lotus Development Corporation?
What is a potential consequence of having poor credit?
What is a potential consequence of having poor credit?
How do businesses typically create targeted direct mail campaigns?
How do businesses typically create targeted direct mail campaigns?
What type of data do political campaigns often analyze for microtargeting voters?
What type of data do political campaigns often analyze for microtargeting voters?
How can social network analysis be beneficial for businesses?
How can social network analysis be beneficial for businesses?
What can individuals do to manage their privacy on social networks like Facebook?
What can individuals do to manage their privacy on social networks like Facebook?
In the context of credit reports, what role do credit bureaus play?
In the context of credit reports, what role do credit bureaus play?
What inference might a business make about a customer who frequently dines at fast-food restaurants?
What inference might a business make about a customer who frequently dines at fast-food restaurants?
What strategy do banks often use in conjunction with credit reports to assess creditworthiness?
What strategy do banks often use in conjunction with credit reports to assess creditworthiness?
What is one of the primary purposes of targeted direct mail in marketing?
What is one of the primary purposes of targeted direct mail in marketing?
Which of the following statements about privacy settings on social media platforms is true?
Which of the following statements about privacy settings on social media platforms is true?
Flashcards
Privacy as a prudential right
Privacy as a prudential right
Privacy is not a natural right, but a right that is beneficial to society. Rational people recognize it's important to have privacy protections.
Privacy vs. Modern Life
Privacy vs. Modern Life
Modern life, despite advances in technology, might be more private than historical societies, due to reduced extended family living, more individual transportation, and different entertainment options.
Establishing Reputation
Establishing Reputation
In a world of strangers, people use methods like credentials and tests to establish their trustworthiness and build reputations.
Rule Utilitarianism
Rule Utilitarianism
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Nanny Monitoring Case
Nanny Monitoring Case
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Social Contract Theory
Social Contract Theory
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Privacy Violation (Nanny Case)
Privacy Violation (Nanny Case)
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Facebook Tags
Facebook Tags
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Facial Recognition (Facebook)
Facial Recognition (Facebook)
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Enhanced 911 Services
Enhanced 911 Services
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Rewards Program
Rewards Program
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Personalized Service (Rewards)
Personalized Service (Rewards)
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Body Scanners (Retail)
Body Scanners (Retail)
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RFID Tags
RFID Tags
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RFID Tag Tracking
RFID Tag Tracking
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RFID Tag Speed
RFID Tag Speed
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Facebook Timeline & Tagging Data
Facebook Timeline & Tagging Data
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Facebook Ads Targeting
Facebook Ads Targeting
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Netflix Prize
Netflix Prize
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AOL Search Dataset Privacy Concerns
AOL Search Dataset Privacy Concerns
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Consumer Backlash (Lotus)
Consumer Backlash (Lotus)
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Data Privacy Issues
Data Privacy Issues
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Implanted microchips in dogs
Implanted microchips in dogs
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RFID tags in humans
RFID tags in humans
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Mobile app data collection
Mobile app data collection
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Flurry data analysis
Flurry data analysis
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Facebook login for other apps
Facebook login for other apps
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OnStar system features
OnStar system features
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Automobile black boxes
Automobile black boxes
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Electronic medical records
Electronic medical records
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Cambridge Analytica
Cambridge Analytica
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SCL Group
SCL Group
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Aleksandr Kogan
Aleksandr Kogan
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Data Collection (Cambridge Analytica)
Data Collection (Cambridge Analytica)
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Psychographic Profiling
Psychographic Profiling
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Microtargeting
Microtargeting
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Data Privacy Violation
Data Privacy Violation
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Facebook Response (Cambridge Analytica)
Facebook Response (Cambridge Analytica)
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Mark Zuckerberg Testimony
Mark Zuckerberg Testimony
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Information Privacy
Information Privacy
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Data Mining
Data Mining
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Privacy Violation
Privacy Violation
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Defining Privacy
Defining Privacy
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Information Technology
Information Technology
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Privacy as a fundamental right
Privacy as a fundamental right
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Warren and Brandeis' concept of privacy
Warren and Brandeis' concept of privacy
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Argument against a natural right to privacy
Argument against a natural right to privacy
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Home as a sanctuary
Home as a sanctuary
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Benefits of privacy
Benefits of privacy
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Privacy as a prudential right
Privacy as a prudential right
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Modern Privacy vs. Past
Modern Privacy vs. Past
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Reputation in Modern Life
Reputation in Modern Life
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Rule Utilitarianism
Rule Utilitarianism
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Nanny Monitoring Case
Nanny Monitoring Case
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Social Contract Theory
Social Contract Theory
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Privacy Violation (Nanny)
Privacy Violation (Nanny)
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Kantian Evaluation
Kantian Evaluation
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Virtue Ethics Evaluation
Virtue Ethics Evaluation
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Public Record
Public Record
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Private Organization Information
Private Organization Information
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Data Gathering and Privacy
Data Gathering and Privacy
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Implanted dog microchips
Implanted dog microchips
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RFID tags in humans
RFID tags in humans
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Mobile app data collection
Mobile app data collection
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Flurry data analysis
Flurry data analysis
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Facebook login for other apps
Facebook login for other apps
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OnStar system
OnStar system
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Automobile black boxes
Automobile black boxes
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Electronic medical records
Electronic medical records
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Benefits of Privacy
Benefits of Privacy
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Warren and Brandeis' Privacy
Warren and Brandeis' Privacy
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Argument Against Natural Privacy Right
Argument Against Natural Privacy Right
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Home as a Sanctuary
Home as a Sanctuary
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Facebook Tags
Facebook Tags
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Enhanced 911 Services
Enhanced 911 Services
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Rewards Programs
Rewards Programs
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Personalized Service (Rewards)
Personalized Service (Rewards)
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Body Scanners (Retail)
Body Scanners (Retail)
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RFID Tags
RFID Tags
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RFID Tag Tracking
RFID Tag Tracking
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RFID Tag Speed
RFID Tag Speed
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Implanted dog microchips
Implanted dog microchips
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RFID tags in humans
RFID tags in humans
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Mobile app data collection
Mobile app data collection
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Flurry data analysis
Flurry data analysis
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Facebook login for other apps
Facebook login for other apps
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OnStar system
OnStar system
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Automobile black boxes
Automobile black boxes
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Electronic medical records
Electronic medical records
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Facebook Beacon
Facebook Beacon
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Opt-out policy (Beacon)
Opt-out policy (Beacon)
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Mall shopper tracking
Mall shopper tracking
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iPhone address book upload (Path)
iPhone address book upload (Path)
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Instagram's terms of service
Instagram's terms of service
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Limiting Google Information
Limiting Google Information
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Privacy Checkup
Privacy Checkup
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Location Information (Google)
Location Information (Google)
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Collaborative Filtering
Collaborative Filtering
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Explicit Method (Filtering)
Explicit Method (Filtering)
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Implicit Method (Filtering)
Implicit Method (Filtering)
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Ownership of Transaction Data
Ownership of Transaction Data
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Opt-in
Opt-in
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Opt-out
Opt-out
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Target Marketing (Pregnancy)
Target Marketing (Pregnancy)
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Credit Reports
Credit Reports
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Credit Bureaus
Credit Bureaus
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Targeted Direct Mail
Targeted Direct Mail
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Data Brokers
Data Brokers
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Microtargeting
Microtargeting
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Social Network Analysis
Social Network Analysis
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Privacy Settings (Facebook)
Privacy Settings (Facebook)
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Kantian Evaluation
Kantian Evaluation
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Virtue Ethics
Virtue Ethics
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Public Record
Public Record
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Private Organization Information
Private Organization Information
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Data Gathering and Privacy
Data Gathering and Privacy
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Nanny Monitoring Case
Nanny Monitoring Case
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Limiting Google Information
Limiting Google Information
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Privacy Checkup
Privacy Checkup
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Search Queries (Google)
Search Queries (Google)
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Location Information (Google)
Location Information (Google)
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Contact and Calendar Information
Contact and Calendar Information
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Voice and Audio Recordings (Google)
Voice and Audio Recordings (Google)
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YouTube Search Queries
YouTube Search Queries
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YouTube Videos (Watched)
YouTube Videos (Watched)
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Collaborative Filtering
Collaborative Filtering
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Explicit Method (Filtering)
Explicit Method (Filtering)
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Implicit Method (Filtering)
Implicit Method (Filtering)
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Ownership of Transaction Information
Ownership of Transaction Information
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Opt-in
Opt-in
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Opt-out
Opt-out
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Facebook Beacon
Facebook Beacon
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Facebook Timeline & Tagging Data
Facebook Timeline & Tagging Data
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Facebook Ads Targeting
Facebook Ads Targeting
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Opt-out Policy (Beacon)
Opt-out Policy (Beacon)
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Netflix Prize
Netflix Prize
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Mall Shopper Tracking
Mall Shopper Tracking
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iPhone Address Book Upload (Path)
iPhone Address Book Upload (Path)
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AOL Search Dataset Privacy Concerns
AOL Search Dataset Privacy Concerns
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Consumer Backlash (Lotus)
Consumer Backlash (Lotus)
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Instagram's Terms of Service
Instagram's Terms of Service
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Study Notes
Chapter 5: Information Privacy
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This chapter discusses information privacy, including perspectives on privacy, information disclosures, data mining, and examples of consumer or political backlash.
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Technology, especially computers, databases, and the internet, has made information collection, exchange, and distribution easier than ever, potentially eroding individual privacy.
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Scott McNealy's quote, "You have zero privacy anyway. Get over it," reflects a perspective on the diminished nature of privacy in the digital age.
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The tension between the right to privacy and the need to have enough knowledge of others to trust them is explored, along with how organizations collect information about daily activities.
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The chapter examines how data mining creates profiles of individuals and how this benefits marketers.
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Methods of collecting personal information are explored, including public records like birth certificates, marriage licenses, and criminal records and information held by private organizations, such as credit card purchases, loyalty cards, voluntary disclosures, and social media posts.
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The use of data in various applications, such as enhanced 911 service, rewards or loyalty programs, body scanners, RFID tags, implanted chips, mobile apps, and Facebook login and Onstar systems, are discussed.
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The concept of "cookies," which are small files placed on a computer's hard drive by a web server to store information about user visits to a website, are examined.
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The General Data Protection Regulation (GDPR) is a set of rules for governing information collection in the European Union that requires companies to disclose information and reasons for collection, as well as obtaining user consent.
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Data mining is defined as searching records in one or more databases to identify patterns and relationships. This can be used to create profiles of individuals and personalize services for customers.
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Google's personalized search uses secondary use of collected data, keeping track of search queries and visited web pages to infer interest and suggestions.
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Collaborative filtering is a form of data mining that analyzes information about user preferences to predict what others may prefer.
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The question of who controls transaction information (buyer, seller, or both) is raised, and the distinction in privacy between opt-in and opt-out policies is discussed within the ownership of such information.
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The "Target"-ing pregnant women case study examines how data mining can be used to predict customer behavior, including purchases of items related to pregnancy.
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The concept of credit reports as a form of information about customers that becomes a commodity is discussed, including how credit bureaus track individual assets, debts, and paying-bill histories and how credit is sold to various lenders.
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Targeted direct mail is explored as a method of using data to send advertisements only to those most likely to purchase or use the products. This includes an example comparing consumers' shopping habits, frequent fast-food consumption, and subscriptions to premium cable TV with their likelihood of being obese.
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Microtargeting in politics, examining how political campaigns target voters most likely to support candidates based on voter registration, voting frequency, consumer data, and geographic information system (GIS) data is explained.
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Social network analysis using collected data from social networks to inform decisions is explained with an example of how Bharti Airtel uses influencers to promote special promotions in India.
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Ways to control Facebook information are described, including privacy settings and timeline and tagging options.
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Case studies, such as the Netflix Prize, AOL Search Dataset, and Cambridge Analytica, are discussed, illustrating privacy issues in specific contexts.
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The conclusion in the chapter summarizes modern information technology advancements impacting information collection and transmission and the evolving relationship between personal desires and business motives.
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An example of privacy backlash in the real world (Lotus case study) is presented, which describes consumer backlash toward a company's decision to sell personal consumer information.
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Other issues in the use of technologies like Facebook Beacon and mall-based tracking using cell phones are detailed and provide some context surrounding privacy infringements.
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