Influencers and Consumer Behavior

An influencer is someone who spreads messages that are not meaningful and do not influence others.

An influencer is someone who spreads irrelevant messages that do not provoke any actions from others.

An influencer is someone who spreads messages that are not relevant to their followers.

An influencer is someone who spreads contextually relevant messages that provoke actions from others. (correct)

An influencer's influence is based on their ability to manipulate others.

An influencer's influence is based on their authority, knowledge, and relationship with their followers. (correct)

An influencer's influence is based on their popularity and number of followers.

An influencer's influence is based on their ability to create viral content.

Influencers can only influence others' social behavior.

Influencers can only influence others' purchasing behavior.

Influencers can influence others' purchasing behavior as well as other types of behavior. (correct)

Influencers can only influence others' online behavior.

<p>A person who influences others' purchasing behavior</p> Signup and view all the answers

<p>Their knowledge about a specific topic</p> Signup and view all the answers

<p>A one-sided relationship between influencers and their followers</p> Signup and view all the answers

<p>A stronger intention to purchase</p> Signup and view all the answers