Influence of Media Gatekeepers on Public Opinion

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Questions and Answers

Media gatekeepers are responsible for filtering information before it is shared with the public.

True (A)

A media monopoly occurs when one single company dominates a market.

True (A)

Oligopoly is when a few companies dominate a market.

True (A)

Narrowcasting involves targeting smaller audience segments with specialized content.

<p>True (A)</p> Signup and view all the answers

Media gatekeepers do not have any influence on public opinion of a news event.

<p>False (B)</p> Signup and view all the answers

Media literacy involves learning to think critically about the role of media in society.

<p>True (A)</p> Signup and view all the answers

Political economy analyzes patterns of class domination and economic power.

<p>True (A)</p> Signup and view all the answers

Hegemony is the use of media to create a consensus around certain ideas, so that they come to be accepted as common sense.

<p>True (A)</p> Signup and view all the answers

Feminist studies in media highlight the under-representation of women as media producers.

<p>True (A)</p> Signup and view all the answers

Ethnic media studies reveal that ethnic groups are often depicted in stereotypical roles such as maid, criminal, or terrorist.

<p>True (A)</p> Signup and view all the answers

What does media literacy involve?

<p>Learning to think critically about the role of media in society (B)</p> Signup and view all the answers

What does hegemony refer to in the context of media?

<p>Creating a consensus around certain ideas through media (C)</p> Signup and view all the answers

What does semiotic analysis in media involve?

<p>Examining words and images to uncover underlying meanings (C)</p> Signup and view all the answers

What is the focus of ethnic media studies?

<p>Depiction of ethnic groups in stereotypical roles (C)</p> Signup and view all the answers

What is the primary concern of feminist studies in media?

<p>The under-representation of women as media producers (A)</p> Signup and view all the answers

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