Podcast
Questions and Answers
Though newspapers have been shedding jobs, the book says 70 percent of Americans believe that news outlets are doing well financially.
Though newspapers have been shedding jobs, the book says 70 percent of Americans believe that news outlets are doing well financially.
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What is the foundation of a media business, including customers, competitors, values, behavior, and technology?
What is the foundation of a media business, including customers, competitors, values, behavior, and technology?
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As a way to expand or increase their business and editorial strategy, more and more media companies include collaborations with _______________.
As a way to expand or increase their business and editorial strategy, more and more media companies include collaborations with _______________.
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Who are the new gatekeepers of information, according to the reading?
Who are the new gatekeepers of information, according to the reading?
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What is the difference between mobile-first and digital-first thinking for content dissemination, according to the book?
What is the difference between mobile-first and digital-first thinking for content dissemination, according to the book?
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There are three parts of a mobile-first mindset: multiplatform hubs of content, audience experience, and evolving business models
There are three parts of a mobile-first mindset: multiplatform hubs of content, audience experience, and evolving business models
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One of the ways that outlets like NPR are trying to engage younger content consumers is by the expansion of digital content.
One of the ways that outlets like NPR are trying to engage younger content consumers is by the expansion of digital content.
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One of the keys of social dissemination of content for a brand is to create brand loyalty.
One of the keys of social dissemination of content for a brand is to create brand loyalty.
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When outlets with paywalls provide print copies for free or provide print subscribers with free access to their online publication, it is known as bundling.
When outlets with paywalls provide print copies for free or provide print subscribers with free access to their online publication, it is known as bundling.
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One of the ways broadcast is trying to make newscasts more social is by asking followers to comment about a story and for the anchors to read some replies on the air.
One of the ways broadcast is trying to make newscasts more social is by asking followers to comment about a story and for the anchors to read some replies on the air.
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Name one way radio may be able to build revenue and breathe new life into its storytelling, according to the reading.
Name one way radio may be able to build revenue and breathe new life into its storytelling, according to the reading.
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What did one newspaper add about $2.5 million to its bottom line through, according to the reading?
What did one newspaper add about $2.5 million to its bottom line through, according to the reading?
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List at least two ways that media outlets can earn the trust of the public, based on the reading.
List at least two ways that media outlets can earn the trust of the public, based on the reading.
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Define social listening according to the text.
Define social listening according to the text.
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List two key pillars of an editorial strategy that can sustain journalism/storytelling, according to the reading.
List two key pillars of an editorial strategy that can sustain journalism/storytelling, according to the reading.
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Explain the importance of considering the appearance of content on small screens and the F-shaped reading pattern in online content.
Explain the importance of considering the appearance of content on small screens and the F-shaped reading pattern in online content.
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Describe the Layer-Cake Pattern and its seven components. How can it improve the readability of online content?
Describe the Layer-Cake Pattern and its seven components. How can it improve the readability of online content?
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Discuss the role of social media in modern journalism and storytelling. How does it affect information dissemination and audience engagement?
Discuss the role of social media in modern journalism and storytelling. How does it affect information dissemination and audience engagement?
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xplain why it's important for storytellers to monitor the social media accounts of traditional sources like police departments and local politicians, as mentioned in the reading.
xplain why it's important for storytellers to monitor the social media accounts of traditional sources like police departments and local politicians, as mentioned in the reading.
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ompare and contrast crowdsourcing and user-generated content, according to the reading. How do they differ in terms of content creation and engagement?
ompare and contrast crowdsourcing and user-generated content, according to the reading. How do they differ in terms of content creation and engagement?
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