Individuals Who Made a Profound Impact on Professional Life

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What group of people does the author primarily aim to target with their political words?

Nonaligned voters (correct)
Fence-sitters
Straddling skeptics
Strong ideological Democrats

What does the author aim to avoid in their language when communicating political issues or products?

Overt partisanship (correct)
Biases interference
Ideological soundness
Sowing separation

What is a key characteristic of the 'not so silent majority of Americans' mentioned in the text?

Stridently ideological
Rejects ideological soundness in favor of the sound center (correct)
Strongly aligned with a particular party
Supports drawing clear political lines

How does the author view their own political philosophy in relation to their political words?

Right-of-center (D) Signup and view all the answers

What is the primary goal of the author's language, according to the text?

To find common ground and win over doubters (D) Signup and view all the answers

How does the author's approach to language differ from some of their colleagues?

They allow personal beliefs to influence their craft (B) Signup and view all the answers

What is the main focus of the book discussed in the text?

Exploring the historical presentation of political leaders (B) Signup and view all the answers

Who is the intended audience of the book according to the text?

Both Democrats and Republicans (C) Signup and view all the answers

What is the future focus of the book mentioned in the text?

Discussing what companies should communicate (D) Signup and view all the answers

Which group will find value in the content of the book according to the text?

Those who buy and sell products (B) Signup and view all the answers

What does the text say about taking sides in 'the burger wars, automotive wars, or cola wars'?

Discourages taking sides to maintain neutrality (D) Signup and view all the answers

What does the book emphasize about marketing campaigns according to the text?

The focus on ideas rather than just packaging (B) Signup and view all the answers

Who is described as the most successful leader the author ever worked for?

Mayor Rudy Giuliani (C) Signup and view all the answers

Which individual is hailed as the smartest politician the author ever worked for?

Speaker Newt Gingrich (C) Signup and view all the answers

Who is referred to as the best personal advisors the author ever had?

Tony Coehlo (A) Signup and view all the answers

Who is described as the deﬁnition of a Great American?

Lawrence Kadish (B) Signup and view all the answers

Which individual is credited with putting the author's private focus groups on national television?

Jonathan Wald (D) Signup and view all the answers

Who is mentioned as responsible for the author's first Language Dictionary?

Steve Wynn (A) Signup and view all the answers

What is the main focus of the author's subjects of study?

Citizens of America and worldwide (D) Signup and view all the answers

What kind of research does the author base their work on?

Both empirical studies and quantitative research (D) Signup and view all the answers

What is the purpose of the book?

To reveal how powerful brands are created (D) Signup and view all the answers

Where does the author conduct organized discussions related to their work?

Invitation-only gatherings at night (C) Signup and view all the answers

What is the core message the author presents to governors, senators, and business leaders?

"It's Not What You Say, It's What People Hear" (B) Signup and view all the answers

What type of information does the author promise to provide in the book?

Scientific market research-based content (C) Signup and view all the answers

What is the main purpose of the book mentioned in the text?

To help people improve their lives using words (C) Signup and view all the answers

Who is the target audience of the book?

Everyone who uses and listens to American language (A) Signup and view all the answers

What is highlighted as the power of words in the text?

Their capacity to inspire and transform (B) Signup and view all the answers

In the quoted speech by Barack Obama, what does he argue about the importance of words?

Words can have a significant impact on individuals (D) Signup and view all the answers

Which term best describes how Obama's words are portrayed in the text?

Persuasive and transformative (A) Signup and view all the answers

What is the central idea behind the excerpt from Obama's speech?

Words can be powerful and influential (D) Signup and view all the answers