Improving Customer Shopping Experience
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Questions and Answers

What is the primary goal of Bigbasket, as stated by Hari Menon?

  • To increase sales of mobile handsets
  • To optimize supply chain management
  • To improve the shopping experience of customers (correct)
  • To increase website traffic
  • What is a significant challenge facing Bigbasket, according to Hari Menon?

  • Innovative ideas for product recommendations
  • Optimizing supply chain management
  • Browsing the entire merchandise on mobile handsets (correct)
  • Reducing shipping costs
  • Who is the chief technology officer (CTO) at Bigbasket?

  • Pramod Jajoo (correct)
  • U Dinesh Kumar
  • Sangeetha Punekar
  • Hari Menon
  • What is a potential application of predictive analytics in Bigbasket's context?

    <p>Product recommendations</p> Signup and view all the answers

    Why is improving the shopping experience crucial for Bigbasket?

    <p>To improve customer retention</p> Signup and view all the answers

    What trend is driving the need for innovative solutions at Bigbasket?

    <p>Increase in mobile commerce</p> Signup and view all the answers

    What is a major issue contributing to customers placing frequent orders, according to the text?

    <p>Customers tend to forget items and realize it later.</p> Signup and view all the answers

    What is the potential financial impact of customers forgetting items, according to the text?

    <p>Increased costs for the company due to additional logistics.</p> Signup and view all the answers

    What solution did the technology team consider to improve the shopping experience for customers?

    <p>Developing a mobile app for shopping lists.</p> Signup and view all the answers

    Why might customers choose to buy forgotten items from a local store, according to the text?

    <p>To purchase other products as well.</p> Signup and view all the answers

    How might customer forgetfulness affect Bigbasket.com's sales in the long run, according to the text?

    <p>Decrease in sales due to smaller basket sizes.</p> Signup and view all the answers

    What was Sangeetha discussing with Pramod about, according to the text?

    <p>Placing an order on mobile handsets.</p> Signup and view all the answers

    What was the primary goal of Pramod and his team when they developed the 'Smart Basket' feature?

    <p>To predict the products a customer was likely to purchase in the future</p> Signup and view all the answers

    What is the main difference between Bigbasket's 'Did you forget?' feature and collaborative filtering used by other e-commerce companies?

    <p>It provides recommendations based on the customer's purchase history</p> Signup and view all the answers

    What is the primary benefit of using advanced algorithms for designing recommender systems in e-commerce?

    <p>It provides product recommendations to customers</p> Signup and view all the answers

    What was the problem that the 'Did you forget?' feature was designed to solve?

    <p>Customers forgetting to buy items</p> Signup and view all the answers

    What is the main application of predictive analytics in the context of Bigbasket?

    <p>To predict the products a customer was likely to purchase in the future</p> Signup and view all the answers

    What is the significance of the 'Did you forget?' feature in the context of mobile commerce?

    <p>It provides a unique and personalized shopping experience</p> Signup and view all the answers

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