Improving Customer Shopping Experience

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What is the primary goal of Bigbasket, as stated by Hari Menon?

To increase sales of mobile handsets

To optimize supply chain management

To improve the shopping experience of customers (correct)

To increase website traffic

What is a significant challenge facing Bigbasket, according to Hari Menon?

Innovative ideas for product recommendations

Optimizing supply chain management

Browsing the entire merchandise on mobile handsets (correct)

Reducing shipping costs

Who is the chief technology officer (CTO) at Bigbasket?

Pramod Jajoo (correct)

U Dinesh Kumar

Sangeetha Punekar

Hari Menon

What is a potential application of predictive analytics in Bigbasket's context?

Product recommendations Signup and view all the answers

Why is improving the shopping experience crucial for Bigbasket?

To improve customer retention Signup and view all the answers

What trend is driving the need for innovative solutions at Bigbasket?

Increase in mobile commerce Signup and view all the answers

What is a major issue contributing to customers placing frequent orders, according to the text?

Customers tend to forget items and realize it later. Signup and view all the answers

What is the potential financial impact of customers forgetting items, according to the text?

Increased costs for the company due to additional logistics. Signup and view all the answers

What solution did the technology team consider to improve the shopping experience for customers?

Developing a mobile app for shopping lists. Signup and view all the answers

Why might customers choose to buy forgotten items from a local store, according to the text?

To purchase other products as well. Signup and view all the answers

How might customer forgetfulness affect Bigbasket.com's sales in the long run, according to the text?

Decrease in sales due to smaller basket sizes. Signup and view all the answers

What was Sangeetha discussing with Pramod about, according to the text?

Placing an order on mobile handsets. Signup and view all the answers

What was the primary goal of Pramod and his team when they developed the 'Smart Basket' feature?

To predict the products a customer was likely to purchase in the future Signup and view all the answers

What is the main difference between Bigbasket's 'Did you forget?' feature and collaborative filtering used by other e-commerce companies?

It provides recommendations based on the customer's purchase history Signup and view all the answers

What is the primary benefit of using advanced algorithms for designing recommender systems in e-commerce?

It provides product recommendations to customers Signup and view all the answers

What was the problem that the 'Did you forget?' feature was designed to solve?

Customers forgetting to buy items Signup and view all the answers

What is the main application of predictive analytics in the context of Bigbasket?

To predict the products a customer was likely to purchase in the future Signup and view all the answers

What is the significance of the 'Did you forget?' feature in the context of mobile commerce?

It provides a unique and personalized shopping experience Signup and view all the answers