Improving Customer Shopping Experience

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Questions and Answers

What is the primary goal of Bigbasket, as stated by Hari Menon?

  • To increase sales of mobile handsets
  • To optimize supply chain management
  • To improve the shopping experience of customers (correct)
  • To increase website traffic

What is a significant challenge facing Bigbasket, according to Hari Menon?

  • Innovative ideas for product recommendations
  • Optimizing supply chain management
  • Browsing the entire merchandise on mobile handsets (correct)
  • Reducing shipping costs

Who is the chief technology officer (CTO) at Bigbasket?

  • Pramod Jajoo (correct)
  • U Dinesh Kumar
  • Sangeetha Punekar
  • Hari Menon

What is a potential application of predictive analytics in Bigbasket's context?

<p>Product recommendations (B)</p> Signup and view all the answers

Why is improving the shopping experience crucial for Bigbasket?

<p>To improve customer retention (D)</p> Signup and view all the answers

What trend is driving the need for innovative solutions at Bigbasket?

<p>Increase in mobile commerce (A)</p> Signup and view all the answers

What is a major issue contributing to customers placing frequent orders, according to the text?

<p>Customers tend to forget items and realize it later. (D)</p> Signup and view all the answers

What is the potential financial impact of customers forgetting items, according to the text?

<p>Increased costs for the company due to additional logistics. (C)</p> Signup and view all the answers

What solution did the technology team consider to improve the shopping experience for customers?

<p>Developing a mobile app for shopping lists. (C)</p> Signup and view all the answers

Why might customers choose to buy forgotten items from a local store, according to the text?

<p>To purchase other products as well. (A)</p> Signup and view all the answers

How might customer forgetfulness affect Bigbasket.com's sales in the long run, according to the text?

<p>Decrease in sales due to smaller basket sizes. (A)</p> Signup and view all the answers

What was Sangeetha discussing with Pramod about, according to the text?

<p>Placing an order on mobile handsets. (D)</p> Signup and view all the answers

What was the primary goal of Pramod and his team when they developed the 'Smart Basket' feature?

<p>To predict the products a customer was likely to purchase in the future (D)</p> Signup and view all the answers

What is the main difference between Bigbasket's 'Did you forget?' feature and collaborative filtering used by other e-commerce companies?

<p>It provides recommendations based on the customer's purchase history (A)</p> Signup and view all the answers

What is the primary benefit of using advanced algorithms for designing recommender systems in e-commerce?

<p>It provides product recommendations to customers (A)</p> Signup and view all the answers

What was the problem that the 'Did you forget?' feature was designed to solve?

<p>Customers forgetting to buy items (A)</p> Signup and view all the answers

What is the main application of predictive analytics in the context of Bigbasket?

<p>To predict the products a customer was likely to purchase in the future (C)</p> Signup and view all the answers

What is the significance of the 'Did you forget?' feature in the context of mobile commerce?

<p>It provides a unique and personalized shopping experience (C)</p> Signup and view all the answers

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