Importance of Empathy in Designing

Empathy Map = Visualizing user data to understand their needs Journey Map = Creating a timeline of user actions to accomplish a goal Engagement = Conducting interviews to understand user behavior Observation = Watching and listening to users in their natural environment

What did the user say? = Recording significant quotes and key words What did the user do? = Describing user actions and behaviors What did the user think? = Analyzing user motivations and goals How did the user feel? = Identifying user emotions and subtle cues

Aid in decision making = Creating a shared understanding of user needs Externalize knowledge about users = Identifying user motivations and goals Create a collaborative visualization = Aid in decision making Gain empathy for users = Creating a shared understanding of user needs

<p>Compiling user actions = Watching and listening to users in their natural environment Creating a timeline = Visualizing the process to accomplish a goal Conducting interviews = Understanding user behavior through conversations Analyzing user emotions = Identifying user feelings and subtle cues</p> Signup and view all the answers

<p>Observation = Essential for understanding user behavior Engagement = Crucial for understanding user motivations Communication = Important for emphasizing with users Empathy = Necessary for designing for users</p> Signup and view all the answers

<p>Shared understanding of user needs = Empathy Map Visualized user journey = Journey Map User behavior insights = Engagement Design decisions = Observation</p> Signup and view all the answers

<p>Persona = A high-level stage in the journey Journey Phases = The person or user the journey map is about Scenario + Expectations = The behaviors, thoughts, and feelings the actor has throughout the journey Actions, Mindsets, Emotions = The situation that the journey map addresses</p> Signup and view all the answers

<p>Opportunities = The person or user the journey map is about Persona = Insights gained from mapping to optimize the user experience Scenario + Expectations = A high-level stage in the journey Journey Phases = The situation that the journey map addresses</p> Signup and view all the answers

<p>Actions, Mindsets, Emotions = The person or user the journey map is about Persona = The behaviors, thoughts, and feelings the actor has throughout the journey Journey Phases = Insights gained from mapping to optimize the user experience Opportunities = The situation that the journey map addresses</p> Signup and view all the answers

<p>Scenario + Expectations = A high-level stage in the journey Journey Phases = The situation that the journey map addresses and is associated with an actor’s goal or need Opportunities = The person or user the journey map is about Actions, Mindsets, Emotions = The behaviors, thoughts, and feelings the actor has throughout the journey</p> Signup and view all the answers

<p>Journey Phases = The behaviors, thoughts, and feelings the actor has throughout the journey Actions, Mindsets, Emotions = The different high-level stages in the journey Persona = Insights gained from mapping to optimize the user experience Opportunities = The person or user the journey map is about</p> Signup and view all the answers

<p>Actions, Mindsets, Emotions = Insights gained from mapping to optimize the user experience Opportunities = The behaviors, thoughts, and feelings the actor has throughout the journey Persona = The situation that the journey map addresses and is associated with an actor’s goal or need Scenario + Expectations = The person or user the journey map is about</p> Signup and view all the answers