Imp 9) QUE 3228 Activity: Grocery Shopping Analysis

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Questions and Answers

What is the significance of branding in the market?

  • Setting competitive prices
  • Increasing brand awareness (correct)
  • Attracting new customers
  • Providing technical assistance

Why is customer support service important for businesses?

  • To diversify the product range
  • To focus on cost reduction
  • To determine the price of the product
  • To gain customer loyalty (correct)

What factor can heavily influence the success or failure of a product?

  • Market demand
  • Quality of raw materials
  • Promotional activities
  • Pricing strategy (correct)

Why is it important for businesses to adjust prices according to market conditions?

<p>To achieve desired profit margins (A)</p> Signup and view all the answers

What can happen if a business sets prices too high or too low?

<p>Loss of customers or financial losses (A)</p> Signup and view all the answers

What is the purpose of packaging in the context of a product?

<p>To provide protection and avoid breakage (A)</p> Signup and view all the answers

How does labeling contribute to a product's success?

<p>By providing all necessary information about the product (B)</p> Signup and view all the answers

What does branding refer to in the context of a product?

<p>Giving a unique brand name to differentiate the product (A)</p> Signup and view all the answers

How do trademarks relate to branding?

<p>Trademarks are unique brand names used for products (A)</p> Signup and view all the answers

Why is having an attractive package important for a product's success?

<p>To avoid breakage and damage during handling and transportation (D)</p> Signup and view all the answers

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