Imp 9) QUE 3228 Activity: Grocery Shopping Analysis

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What is the significance of branding in the market?

Increasing brand awareness

Why is customer support service important for businesses?

To gain customer loyalty

What factor can heavily influence the success or failure of a product?

Pricing strategy

Why is it important for businesses to adjust prices according to market conditions?

To achieve desired profit margins

What can happen if a business sets prices too high or too low?

Loss of customers or financial losses

What is the purpose of packaging in the context of a product?

To provide protection and avoid breakage

How does labeling contribute to a product's success?

By providing all necessary information about the product

What does branding refer to in the context of a product?

Giving a unique brand name to differentiate the product

How do trademarks relate to branding?

Trademarks are unique brand names used for products

Why is having an attractive package important for a product's success?

To avoid breakage and damage during handling and transportation

This activity involves visiting five nearby grocery shops to gather information on different types and grades of wheat, rice, and cereal, along with their prices. The goal is to identify the reasons behind price variations in different grades of grains. Additionally, the importance of packaging and labeling in creating a positive consumer perception is explored.

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