Immersive Reality Technologies in B2B Marketing and Sales
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Questions and Answers

What is the main focus of the research mentioned in the text?

  • Studying the effectiveness of email marketing in B2B sales
  • Exploring the impact of VR and AR technologies in B2B marketing and sales (correct)
  • Analyzing the impact of traditional advertising in B2B sector
  • Investigating the potential of social media marketing in B2C sector
  • What is the reason for the study's interest in immersive reality technologies?

  • Rising popularity of traditional advertising
  • Industrial hype and vehement investments in these technologies (correct)
  • Lack of advancement in technology
  • Decrease in investments on VR and AR
  • What gap does the research aim to bridge?

  • The gap between B2B and B2C marketing approaches
  • The gap between small and large businesses in embracing technology
  • Managerial and academic understanding of immersive reality technologies (correct)
  • The gap between online and offline marketing strategies
  • What approach did the study adopt?

    <p>Qualitative exploratory approach</p> Signup and view all the answers

    What is the ultimate goal of the research?

    <p>Providing a holistic framework explaining the impact of immersive reality technologies in B2B marketing and sales</p> Signup and view all the answers

    What is the main focus of the research mentioned in the text?

    <p>Exploring the impact of immersive reality technologies in B2B marketing and sales</p> Signup and view all the answers

    What does the study aim to assist marketers and managers with?

    <p>Embracing immersive reality technologies to better meet the needs of future generations</p> Signup and view all the answers

    What is the reason for the study's interest in immersive reality technologies?

    <p>Industrial hype and significant investments in immersive reality technologies</p> Signup and view all the answers

    What is one of the shortcomings mentioned in existing literature regarding VR and AR applications in marketing for B2B sector?

    <p>General misunderstanding of the potential of immersive reality technologies</p> Signup and view all the answers

    What type of approach did the study adopt?

    <p>Qualitative exploratory approach</p> Signup and view all the answers

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