10 Questions
What is the main focus of the research mentioned in the text?
Exploring the impact of VR and AR technologies in B2B marketing and sales
What is the reason for the study's interest in immersive reality technologies?
Industrial hype and vehement investments in these technologies
What gap does the research aim to bridge?
Managerial and academic understanding of immersive reality technologies
What approach did the study adopt?
Qualitative exploratory approach
What is the ultimate goal of the research?
Providing a holistic framework explaining the impact of immersive reality technologies in B2B marketing and sales
What is the main focus of the research mentioned in the text?
Exploring the impact of immersive reality technologies in B2B marketing and sales
What does the study aim to assist marketers and managers with?
Embracing immersive reality technologies to better meet the needs of future generations
What is the reason for the study's interest in immersive reality technologies?
Industrial hype and significant investments in immersive reality technologies
What is one of the shortcomings mentioned in existing literature regarding VR and AR applications in marketing for B2B sector?
General misunderstanding of the potential of immersive reality technologies
What type of approach did the study adopt?
Qualitative exploratory approach
Explore the impact and potential of VR and AR technologies in B2B marketing and sales, with a focus on the current industrial hype, investments, and business understanding. Delve into the unexplored opportunities and challenges of using immersive reality technologies in the B2B sector.
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