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What is the main focus of the research mentioned in the text?
What is the main focus of the research mentioned in the text?
- Studying the effectiveness of email marketing in B2B sales
- Exploring the impact of VR and AR technologies in B2B marketing and sales (correct)
- Analyzing the impact of traditional advertising in B2B sector
- Investigating the potential of social media marketing in B2C sector
What is the reason for the study's interest in immersive reality technologies?
What is the reason for the study's interest in immersive reality technologies?
- Rising popularity of traditional advertising
- Industrial hype and vehement investments in these technologies (correct)
- Lack of advancement in technology
- Decrease in investments on VR and AR
What gap does the research aim to bridge?
What gap does the research aim to bridge?
- The gap between B2B and B2C marketing approaches
- The gap between small and large businesses in embracing technology
- Managerial and academic understanding of immersive reality technologies (correct)
- The gap between online and offline marketing strategies
What approach did the study adopt?
What approach did the study adopt?
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What is the ultimate goal of the research?
What is the ultimate goal of the research?
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What is the main focus of the research mentioned in the text?
What is the main focus of the research mentioned in the text?
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What does the study aim to assist marketers and managers with?
What does the study aim to assist marketers and managers with?
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What is the reason for the study's interest in immersive reality technologies?
What is the reason for the study's interest in immersive reality technologies?
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What is one of the shortcomings mentioned in existing literature regarding VR and AR applications in marketing for B2B sector?
What is one of the shortcomings mentioned in existing literature regarding VR and AR applications in marketing for B2B sector?
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What type of approach did the study adopt?
What type of approach did the study adopt?
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