IKEA's Business Performance and Financial Challenges Quiz
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Questions and Answers

In 2018, how many home furnishing stores did IKEA have worldwide?

  • 208,000
  • 50
  • 1.47 billion euros
  • 420 (correct)
  • Why did IKEA's profits fall in the financial year ending in August?

  • Declining sales
  • Increased competition
  • Higher costs of logistics and digital operations (correct)
  • Poor marketing strategies
  • What was the net profit of IKEA in the financial year ending in August?

  • 1.47 billion euros (correct)
  • 2.47 billion euros
  • 50 euros
  • 208,000 euros
  • Why did IKEA consciously decide to lower profits?

    <p>To invest in business transformation</p> Signup and view all the answers

    What did the European Commission investigate regarding Inter IKEA?

    <p>Tax treatment in the Netherlands</p> Signup and view all the answers

    Study Notes

    IKEA's Financial Performance and Transformation Efforts

    • In 2018, IKEA had 208,000 employees and more than 420 home furnishing stores in over 50 countries.
    • However, the company experienced a sharp decline in profits, with net profit dropping from 2.47 billion euros to 1.47 billion euros in the financial year ending in August.
    • The decline in profits was attributed to the costs associated with improving logistics and digital operations, as IKEA shifted from out-of-town warehouses to online and city center sales.
    • The chief financial officer stated that the decision to lower profits was a deliberate choice to finance the business transformation.
    • Inter IKEA, the company that owns the brand and trademark, was allowed to use the profits for this purpose.
    • In 2017, the European Commission initiated an investigation into the tax treatment of Inter IKEA in the Netherlands.
    • IKEA anticipates that profits will remain low for the next three years as they continue their transformation efforts.
    • The company's goal is to empower employees to provide better customer experiences and create a more sustainable future.
    • IKEA has been investing in digital solutions and improving its supply chain to enhance efficiency and customer satisfaction.
    • The company is also focusing on expanding its online presence and increasing sales in city center locations.
    • IKEA's vision is to create a better everyday life for people, and they are committed to achieving this through their business practices and products.
    • Despite the financial challenges, IKEA remains one of the world's leading home furnishing retailers with a strong global presence.

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    Description

    Test your knowledge of IKEA's business performance and financial challenges with this quiz. Explore the company's profits, store locations, and employee count to see how well you understand the case study.

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