IE 437 Chapter 5: Packaging
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Questions and Answers

Companies analyze customer ______ and create packaging that meets their needs for size and convenience.

lifestyles

Proper packaging helps to eliminate potential ______ or misuse of a product.

injuries

Formerly glass containers are now made of ______.

plastic

Packages must protect the product during ______, storage, and display.

<p>shipping</p> Signup and view all the answers

Blisterpacks are packages with preformed ______ molds surrounding individual items arranged on a backing.

<p>plastic</p> Signup and view all the answers

Companies sometimes change ______ to update their image and reach a new market

<p>packaging</p> Signup and view all the answers

A well-designed ______ is a powerful selling device because it helps the product stand out from its competitors

<p>package</p> Signup and view all the answers

[Blank] is sometimes used to promote an image such as prestige, convenience, or status

<p>Packaging</p> Signup and view all the answers

Giving customer useful information on directions for using the ______ is one of the functions of packaging

<p>product</p> Signup and view all the answers

Mixed ______ is a strategy where different products or services are packaged together

<p>bundling</p> Signup and view all the answers

Protecting the ______ is one of the functions of packaging

<p>product</p> Signup and view all the answers

Aseptic Packaging is a technology that keeps foods fresh without ______ for extended periods

<p>refrigeration</p> Signup and view all the answers

Environmental Packaging uses ______ material, less plastic, and safer for the environment

<p>recycled</p> Signup and view all the answers

The main function of a ______ is to inform customers about a product’s contents and give directions for use

<p>label</p> Signup and view all the answers

A ______ Label gives brand name and trademark or logo

<p>Brand</p> Signup and view all the answers

A ______ Label states the quality of a product

<p>Grade</p> Signup and view all the answers

Cause Packaging is used to ______ social and political causes

<p>promote</p> Signup and view all the answers

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