IE 437 Chapter 5: Packaging

Companies analyze customer ______ and create packaging that meets their needs for size and convenience.

Proper packaging helps to eliminate potential ______ or misuse of a product.

Formerly glass containers are now made of ______.

Packages must protect the product during ______, storage, and display.

Blisterpacks are packages with preformed ______ molds surrounding individual items arranged on a backing.

Companies sometimes change ______ to update their image and reach a new market

A well-designed ______ is a powerful selling device because it helps the product stand out from its competitors

[Blank] is sometimes used to promote an image such as prestige, convenience, or status

Giving customer useful information on directions for using the ______ is one of the functions of packaging

Mixed ______ is a strategy where different products or services are packaged together

Protecting the ______ is one of the functions of packaging

Aseptic Packaging is a technology that keeps foods fresh without ______ for extended periods

Environmental Packaging uses ______ material, less plastic, and safer for the environment

The main function of a ______ is to inform customers about a product’s contents and give directions for use

A ______ Label gives brand name and trademark or logo

A ______ Label states the quality of a product

Cause Packaging is used to ______ social and political causes