Identifying Target Audience for Effective Marketing

Focusing on a wide range of audience demographics

Spending more on marketing channels

Using generic messages for broad appeal

Tailoring messages to specific needs and interests (correct)

To select channels that are most likely to reach the target audience (correct)

To ensure the marketing channels reach a broad audience

To allocate the budget equally across all channels

To experiment with new and unproven marketing channels

By focusing spending on the most relevant marketing channels and activities (correct)

By spending on all available marketing channels

By targeting a completely new audience demographic

By investing in low-cost marketing options