Identifying Target Audience for Effective Marketing
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Questions and Answers

How does identifying your target audience help with creating effective marketing messages?

  • Focusing on a wide range of audience demographics
  • Spending more on marketing channels
  • Using generic messages for broad appeal
  • Tailoring messages to specific needs and interests (correct)

Why is it important to understand your target audience when choosing marketing channels?

  • To select channels that are most likely to reach the target audience (correct)
  • To ensure the marketing channels reach a broad audience
  • To allocate the budget equally across all channels
  • To experiment with new and unproven marketing channels

How does identifying the target audience help in allocating the marketing budget more effectively?

  • By focusing spending on the most relevant marketing channels and activities (correct)
  • By spending on all available marketing channels
  • By targeting a completely new audience demographic
  • By investing in low-cost marketing options

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