Questions and Answers
In what circumstances may marketing research not be needed?
When costs outweigh the value
What is the primary consideration for routine decisions according to the text?
Experience of the managers
When might the timing be considered wrong for conducting marketing research?
When there is simply not enough time to conduct marketing research
What should all methods of measuring the value of research explicitly link the research results to?
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Which component of the marketing intelligence system (MIS) may be able to supply the data needed for routine decisions?
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What should the methods of measuring the value of research demonstrate?
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When is marketing research Not needed according to the text?
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What do research objectives state?
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In which step is exploratory research undertaken according to the text?
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What is the purpose of exploratory research according to the text?
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What is the purpose of conducting a situation analysis?
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Which of the following is NOT a method of conducting a situational analysis as mentioned in the text?
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When conducting a situation analysis, what should the researcher start with?
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What is the purpose of clarifying the symptoms when diagnosing a problem?
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What does a situation analysis reveal about declining sales in an example provided in the text?
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What is the purpose of validation in a marketing research study?
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What is the primary objective of data analysis in marketing research?
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What is the significance of communicating the results in marketing research?
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What is one of the potential challenges in marketing research related to fieldworkers?
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What is the industry standard percentage for validation in marketing research studies?
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What is considered the most important step in the marketing research process?
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In marketing, when does a problem occur?
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What is the definition of a marketing opportunity?
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What happens if a problem is defined incorrectly in the marketing research process?
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What do some firms rely on to renew their life cycles and stay competitive?
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What is the role of a symptom in management?
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Can the symptoms be verified by other factors identified in the situation analysis?
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What are decision alternatives in the context of management?
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What is the purpose of determining the probable cause of the symptom(s)?
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Why is it important to develop a problem statement in management?
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What is the first step in the marketing research process?
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When do managers need marketing research according to the text?
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At which step do managers define the problem in the marketing research process?
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What is a caveat mentioned about the marketing research process?
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In what circumstances does the need for marketing research arise?
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What does Step 3 of the marketing research process involve?
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What does Step 6 of the marketing research process involve?
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What is mentioned as a reason for not needing marketing research?
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"The need for marketing research arises when managers must make decisions and they have inadequate information." Which step in the marketing research process does this statement emphasize?
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What does Step 11 of the marketing research process involve?
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