Podcast
Questions and Answers
What do 'Likes' in Facebook statistics primarily indicate?
What do 'Likes' in Facebook statistics primarily indicate?
- The total number of visits to a page
- The interaction done by the audience with posts (correct)
- The demographic data of site visitors
- The number of clicks on posts
What type of information is contained under 'Visits' in Facebook statistics?
What type of information is contained under 'Visits' in Facebook statistics?
- The total number of clicks on a specific post
- Data about the number of times different tabs on the page are visited (correct)
- The trend of page likes over a period
- The age and gender of the audience
Which aspect is NOT included in the definition of 'Demographics'?
Which aspect is NOT included in the definition of 'Demographics'?
- Location of the audience
- Income levels
- Post engagement rates (correct)
- Age and gender of the population
How does audience demographic data benefit an ICT project?
How does audience demographic data benefit an ICT project?
Which of the following options correctly matches a Facebook statistic with its function?
Which of the following options correctly matches a Facebook statistic with its function?
What is one way in which statistics can enhance an ICT project?
What is one way in which statistics can enhance an ICT project?
Which of the following platforms allows you to publish an ICT project and track its statistics?
Which of the following platforms allows you to publish an ICT project and track its statistics?
What type of statistics can be viewed on a WordPress blog?
What type of statistics can be viewed on a WordPress blog?
What does the term 'Post Reach' in Facebook statistics refer to?
What does the term 'Post Reach' in Facebook statistics refer to?
In the context of Facebook, what is the significance of understanding the statistics for a page?
In the context of Facebook, what is the significance of understanding the statistics for a page?
Which feature on Facebook provides insights on which posts have the widest reach?
Which feature on Facebook provides insights on which posts have the widest reach?
Why are themes and plugins mentioned in relation to building a site using WordPress?
Why are themes and plugins mentioned in relation to building a site using WordPress?
What is the primary focus of the ICT project discussed?
What is the primary focus of the ICT project discussed?
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Study Notes
ICT Project Publication and Statistics
- An ICT project can be published using appropriate online platforms such as WordPress and Facebook.
- WordPress: You can track statistics for blogs and pages daily, weekly, monthly, or annually.
- Facebook: You can view statistics for your pages in the Overview section, which includes summary data, and to the right of your cover photo.
- Facebook Statistics:
- Likes: show the trend of page likes
- Shares: show the total number of times a post was shared.
- Comments: show actual interaction from audience with your post.
- Visits: Show how many times a page tab (like the timeline) is visited.
- Post Clicks: Show how many times a post is clicked.
- Posts: Show the day and time visitors visit your site.
- Reach: Shows how many people your post was able to reach. There are two types of reach:
- Organic Reach shows the number of people who saw your post through your page’s wall, shares or news feed.
- Paid Reach shows the number of people who saw your post through paid ads.
- Demographics: Refer to statistics characterizing a human population, usually divided by age, gender, income, location, and language. Facebook Page statistics provide demographics about your audience.
- Essential Question: Statistics help improve ICT project performance by:
- Tracking user engagement.
- Identifying audience interests and demographics.
- Improving website design and development.
- Measuring the effectiveness of marketing campaigns.
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