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ICT, Intranet, and Extranet Systems Quiz

10 Questions

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ICT, Intranet, and Extranet Systems Quiz

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Questions and Answers

What is the primary business contribution of a Transactional e-commerce site?

Brand-building

Building relationships

Providing information

Sale of products online (correct)

Which type of site provides experience to support a brand but does not typically offer products for online purchase?

Portal, publisher, or media sites

Transactional e-commerce sites

Brand-building sites (correct)

Services-oriented relationship-building web sites

What is the main purpose of a Services-oriented relationship-building web site?

Providing experience to support the brand

Sale of products online

Building relationships (correct)

Providing information

Which type of site primarily focuses on providing information, news, or entertainment about various topics?

Portal, publisher, or media sites Signup and view all the answers

What technology enables employees to access and share information using web publishing within a company?

Intranet Signup and view all the answers

What is the meaning of RSS in the context of digital marketing?

Real Simple Syndication Signup and view all the answers

What does multi-channel marketing involve?

Blending digital and traditional channels for customer communications Signup and view all the answers

Which type of site facilitates peer-to-peer communication and user-generated content?

Social network Signup and view all the answers

In digital marketing, what does the term 'electronic marketing' refer to?

Online marketing using electronic devices Signup and view all the answers

What is the key feature of a feed or RSS feed?

It uses an XML standard to syndicate content Signup and view all the answers