Podcast
Questions and Answers
What is the primary business contribution of a Transactional e-commerce site?
What is the primary business contribution of a Transactional e-commerce site?
- Brand-building
- Building relationships
- Providing information
- Sale of products online (correct)
Which type of site provides experience to support a brand but does not typically offer products for online purchase?
Which type of site provides experience to support a brand but does not typically offer products for online purchase?
- Portal, publisher, or media sites
- Transactional e-commerce sites
- Brand-building sites (correct)
- Services-oriented relationship-building web sites
What is the main purpose of a Services-oriented relationship-building web site?
What is the main purpose of a Services-oriented relationship-building web site?
- Providing experience to support the brand
- Sale of products online
- Building relationships (correct)
- Providing information
Which type of site primarily focuses on providing information, news, or entertainment about various topics?
Which type of site primarily focuses on providing information, news, or entertainment about various topics?
What technology enables employees to access and share information using web publishing within a company?
What technology enables employees to access and share information using web publishing within a company?
What is the meaning of RSS in the context of digital marketing?
What is the meaning of RSS in the context of digital marketing?
What does multi-channel marketing involve?
What does multi-channel marketing involve?
Which type of site facilitates peer-to-peer communication and user-generated content?
Which type of site facilitates peer-to-peer communication and user-generated content?
In digital marketing, what does the term 'electronic marketing' refer to?
In digital marketing, what does the term 'electronic marketing' refer to?
What is the key feature of a feed or RSS feed?
What is the key feature of a feed or RSS feed?
