ICT Infrastructure Evolution in the Philippines

Communication

• Process of sharing and conveying messages across various channels and cultures.
• Involves both verbal and non-verbal methods.

Processing Information

• Historical timeline:
  • 30,000 BC: Use of symbols and paintings.
  • 5,000 BC: Development of written forms.
  • Present: Advanced data processing techniques.

Media

• Refers to channels used for transmitting messages, including:
  • Television
  • Radio
  • Newspapers
  • Internet
• Basic communication model:
  • Sender encodes a message through a medium to a receiver, who decodes it.

Verbal and Non-Verbal Communication

• Verbal Communication:
  • Uses words through speaking, such as phone calls, discussions, and interviews.
• Non-Verbal Communication:
  • Involves behavior and expressions, including sign language, gestures, and facial expressions.

Technology

• Application of scientific knowledge to practical human needs, influencing the environment.

Literacy Types

• Media Literacy: Skills for accessing, analyzing, creating, and evaluating media forms.
• Information Literacy: Ability to find, evaluate, organize, and effectively communicate information.
• Technology Literacy: Competence in using technology to enhance learning and problem-solving.

Data, Information, Knowledge, and Wisdom Hierarchy

• Data: Raw facts and details; examples include colors and symbols.
• Information: Organized data that assigns meaning, enhancing understanding.
• Knowledge: Human understanding derived from experience and learning.

Examples of Data

• Simple numeric data like "3 and 5" serve as fundamental examples of data collection.
• Data can be manipulated to convey specific information, such as arranging colors based on traffic signals.

Understanding the Concepts

• Data → Information through manipulation → Knowledge through experience and understanding.### Evolution of ICT
• Team dynamics in games highlight the importance of support and belief in the underdog.
• Knowledge involves specific inquiries and exchanges, such as asking for the return of a pen.

Marshall McLuhan

• Influential Canadian communication theorist from the University of Toronto.
• Introduced the concept of Technological Determinism, emphasizing technology's role in societal development.

Technological Determinism

• Theory stating that technology plays a crucial role in shaping societal structures and values.

Historical Ages of Communication

• Tribal Age: Characterized by oral communication and face-to-face interactions, heavily relied on auditory senses.
• Literacy Age: Emergence of the alphabet led to reading and writing capabilities, making communication more visual and rational.
• Print Age: Marked by the production of books and papers, making written materials accessible across various socioeconomic classes, notably due to the Gutenberg Press.
• Electronic Age: Dominance of electronic media created a "global village," enhancing global connectivity.
• Information Age: Technological advancements since the late 20th century revolutionized media and communication, initiated by the rise of computers and the internet.

Evolution of Media in the Philippines

• Key historical periods: Pre-Colonial, Spanish, American, Japanese, Martial Law, Post-Martial Law.

Pre-Colonial Period

• Umalokohan: Town criers served as walking bulletins for public announcements.
• Notable forms of literature include Tagalog maxims, riddles, songs, and Maranaw folk tales and epics.
• Ancient Filipino writing systems featured Kavi and Baybayin scripts.

Spanish Period

• Doctrina Christiana: First book published in the Philippines (1593).
• Aviso Al Publico: First Spanish sheet published in 1809.
• Del Superior Govierno: Introduced the first newspaper in the Philippines.
• La Esperanza: First daily newspaper in the country (1846).
• Major newspapers of the Revolution included La Solidaridad, La Independencia, and La Libertad.

American Period

• Introduction of English-language newspapers like The Manila Times and Philippine Free Press.
• Establishment of KZKZ, the first radio station, with broadcasts primarily in English.
• Rise of early Filipino feature films, including Rose of the Philippines and Ang Aswang.
• Antonio Velasquez: Known as the father of Filipino Komiks, introduced characters such as Kenkoy.

Japanese Period

• Occupation (1941-1945) led to disbanding of most publications; only those aligned with Japanese interests remained operational, such as Manila Tribune and Taliba.

Post-War Era (1945-1972)

• A golden age for Philippine journalism, where press freedom was noted to be the highest in Asia.
• 1953 saw the introduction of television in the Philippines.

Martial Law Period

• 1969-1986 experienced media turmoil, but notable publications continued, including Daily Express and Times Journal.
• Broadcast stations like ABS-CBN 2 and IBC 13 played significant roles during this era.

Post-Martial Law

• The advent of the internet marked a major shift in communication and media landscapes.