Untitled Quiz

Assessing the current position of a brand in the market, considering target customers, mission, values, value proposition, and brand image/voice.

Investigating target customers to understand their needs, preferences, and current product choices.

Evaluating competitors to identify their strengths, weaknesses, pricing strategies, and value propositions.

Identifying unique qualities and advantages that differentiate a brand from its competition.

A concise description of a product/service and target market highlighting benefits and differentiators.

A clear and concise description of the value a company offers to its customers.

A marketing strategy that shapes how consumers perceive a brand.

The act of gathering and analyzing data on competitors

The place a brand occupies in consumers' minds, setting it apart from competitors.

Understanding what customers want and prefer regarding a product or service.

The process of studying competitors to understand their strengths, weaknesses, and strategies.

Description of an ideal customer, used for personalized marketing strategies.

Business-to-business customer profile

Business-to-consumer customer profile

Dividing a target audience into smaller, more focused groups based on specific characteristics.

Creating additional value beyond what competitors offer.

Describes a company that buys products or services.

Describes an individual customer.

A person or company that has purchased a product or service multiple times.

A person likely to buy a product or service.

A customer who buys across brands based on price, convenience, and benefits.

Dividing potential customers into groups based on shared traits.

Measurable characteristics like age, gender, location, and income.

Characteristics like lifestyle, interests, and values.

A group of people with high urban mobility, diverse ages, genders, socio-economic statuses, and professions, prone to frequent change.

A customer who researches thoroughly, asks many questions, and demands lots of information before purchasing.

A customer who acts quickly and doesn't want complex buying processes; prioritizes speed.

A customer unsure of what to buy; they value fewer options and precise advice.

A customer who listens and is attentive but speaks little, making it hard to understand their needs.

A customer looking for deals, only buying if they understand the benefits.

A highly satisfied customer who strongly supports a brand.

A customer who isn't satisfied but stays with a company due to lack of better alternatives; sensitive to competitor offerings.