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Basics of Content Marketing

• Content refers to any information, idea, or experience shared online.

• It's created and published to reach a target audience.

• Content can be text, visuals, audio, or video.

• Digital content must be Useful, Easy to consume, Shareable, Original, Relevant, Compelling, Timely, Personalized, Authentic, Engaging, Educational, Entertaining, and Insightful.

• Content directly connects with a target audience to raise brand awareness.

• It encourages customer interest in the business.

• Content should be well-planned and thoughtfully designed.

• Using content in marketing is done with specific goals in mind.

What Is Content Marketing

• Content marketing creates and distributes online materials to promote a brand directly or indirectly.
• Direct promotion involves promotional materials and content for advertising, usually in paid ads(SEM) or for affiliate links (affiliate marketing).
• Content marketing often increases customer interest in products or services and indirectly attracts leads.
• Content marketing correlates with all other types of marketing by acting as their base
• For SEO, content helps with keyword placement and website optimization.
• Content encourages interest in email marketing and social media marketing.
• The same is valid for paid advertising (SEM).
• Most marketers focus on content marketing, prioritizing quality over quantity.
• In content marketing, quality is essential because of the overwhelming amount of online content.
• High-quality content helps businesses achieve their goals.
• Creating quality content needs more research and production resources.
• Companies using a content marketing strategy achieve better results.

Important Considerations for Content Creation

• Content creation should be driven by a planned strategy to achieve particular business outcomes.
• Consider the target audience, search engine optimization, etc.

Audience

• User experience is a crucial consideration in content creation, as content should primarily target the users.
• The content needs to resonate with the intended audience regardless of the content type or distribution method.
• When creating content take into consideration these aspects:
  • Determine the target group
  • Think about questions, problems, or dilemmas they may have.
  • Predict helpful information.
  • Publish content relevant to the target group.
  • Use language that resonates with the target group.

Niche

• Niche refers to a concentrated topic aligned with the interests of a target audience and the products being sold.
• By selecting a niche, a business focuses on a narrow topic, which helps to define the direction of the content marketing strategy.

Resources

• Determine available resources are needed for content marketing
• Plan and assign resources for content creation.

Competitors

• Uniqueness is vital, so checking out competitors helps businesses keep up with industry trends and standards.

SEO (Search Engine Optimization)

• Content is essential for SEO; content optimization attracts search engine crawlers and gets content indexed.
• Improving content visibility increases website ranking in search engine results.

How to Start with Content Marketing

• Content marketing requires a plan to achieve specific business goals, affecting the content created and its distribution.

• Consider the target audience and what content they would like to read.

• The content should be interesting, helpful, engaging, and relatable.

• Start by brainstorming ideas and selecting the ones most likely to bring in visitors that could lead to conversions.

• External resources should be credible with provided links.

• Different types of content serve different purposes. -"About us" pages are informative and provide details. -"How-to" posts feature instructional text, preferably with images or videos.

• Each content piece should align with overall content marketing strategy and company approach.

• Branding is important as it differentiates a product from competitors.

• Content enables development of a branding strategy.

• It allows for telling the story your brand and creating influence through high-quality content.

• Successful content creation leads to content distribution, which spreads the influence.

• This helps the content achieve its purpose, whether gaining conversions, leads, or visits.

• Essential aspects for content distribution:

  • Using data from previous campaigns to determine the distributions channels that provided the best results.
  • Analyze performance based on how each affected your business, like noticing visits from Facebook but hardly any conversions may indicate it's not the place to be to reach your goals.
  • Also do the inverse and look towards what works, such as if email produces results, use it again.

20 Types of Tools for Creating Awesome Video, Images, Gifs for Social Media

• Canva excels as a social media content creation tool for items like brochures and social media posts.

• The Canva Animator is easy to use so accustomed users will find the interface and options intuitive.

• It's an option to easily create animations and GIFs, with the ability to resize images for social media posts.

• InShot is a useful video modifying tool for social media where you can add in voice overs, text, channels and emoticons with compatibility for Android and iOS.

• Adobe Spark is a free social media content creation tool by Adobe for creating, editing, and sharing videos and visual content on mobile.

• Crello is a free and functional tool with attractive tools like animation posts with many mind boggling layouts.

• Lumen5 gears towards businesses that create blog contact, has free sections to pull pictures and words, which you can then alter depending on the situation to make a video recounting the story.

• Quik is powered by GoPro and is a free application for Apple or Android devices. It allows users to rapidly and effectively piece together photos and recordings and make interesting films.. You download your animation in either movie or GIF format depending on the destination.

• Animoto uses a template interface to create engaging content and allows recordings to be distributed onto online media platforms.

• Microsoft Movie Maker, which has a paid version as well is a video editing software that comes free with windows.

• Animaker is a web-based tool for video creation, allowing for the transfer of images and sound recordings. The free version has watermarks and for goes downloading.

• Hyperlapse, developed by Instragram allows you to make/speed up films by to 12 time the original speed.

• Magisto allows you to create stunning video clips for social networks on Android and iOS or PC;s automatically. It's suited to posting of Facebook, Instragram, Twitter, Youtube and Google+ on websites.

• Renderforest has an ease comparable to any, allowing you to post on Facebook, Pinterest, Instragram, Google+, and Twitter.. The free plan has a watermark.

• Typito you can add text to video for visual aid, as well as upload photos and videos while adding music and subtitles for facebook and youtube.

• Biteable is a simple tool that emphasizes on creating videos without spending a fortune; permitting you to create a variety of videos for your business in minutes.

• Moovly contains a wide range of icons and graphics to put on your videos, as well as animations.

• GIPHY is a web search and database toold tool allowing users to search and share recordings without sound.

• gifs.com allows its users to convert Mp4 files to bite sized gifs with visual effects and text.

• VidLab is a portable media video creator with a multi cut and multi track.It allows adding overlays, shapes, audio, and music.

• MotionDen can create videos and slideshows with ease.

• Wave. video you can add inscriptions, recording interpretations, add/remove sound.

• Marketing videos are useful for B2C organizations.

• Each social media channel provides has a frame or size format.

• Each social media channel provides a frame or size format.

• Catch the attention of customers in only a few moments before they switch.

How to Make a Wix Website

• Get started by creating a account and registering a domain.

Website Audits

• Website audits determine whether or not a page is optimized and gives a sense of improvement.
• Before diving into types you can perform an audit.

Types of Website Audits

• Competitive Website Audit: Tracks competitors' online strategies to uncover your brand's potential missed opportunities.
  • Start a SWOT analysis, track strengths, weaknesses, opportunities, and threats, such as:
    • Website navigation ease.
    • Page loading times speed.
    • Additions of items and tools on what is missing.
    • Website SEO ranking.
• Also consider software and tools used.
• SEO Link Audit
  • Processes links to a Website in order find issues and opportunities in backlink profile.
    • Help optimize site to target keywords.
    • Considers URL source, domain, and anchor text to see if equity is being passed on to your page.
    • Gauge how links help with the SERPs, which has more respected websites being valuable than lesser sites.
    • Start gathering data with Google Search console entering the domain clicking on "Links To your SIte" under Search Traffic.
    • Download links and make a audit spreadsheet.
    • Evaluate links with attention to anchor text, IP and page content.
  • Lead Conversion Optimization Audit
    • Analyzes a website's potential conversion issues.
    • Analyze web site's traffic to find optimization needs.
    • Google analytics is an excellent tool to help traffic optimization.
    • Make the site helpful and easy to up date.
    • Website content should contain relevant information.
    • Website outdated content can hurt conversions and SERPs ranking.
  • Other aspects include web pages with:
    • Forms that collect lead info.
    • Checkout process in case there is shopping cart abandonment.
    • Visible CTAs.
    • Website load navigation ability.
    • Frustrations of visitors.
  • Social Media Audit analyzes online performance.
    • If social media presence isn't pushing traffic to your website, conduct a social media audit.
    • Start a list of social media accounts.
    • Go accounts to determine branding.
    • Then evaluate highest to lowest content performers.
    • Update to improve SEO.
  • SEO Website Audit analyzes an SEO link with website factors.
    • Includes links, keyword usage, content metadata ,page speed, user journey, and video optimization.
    • Crawl website pages and use to evaluative metric as well.
  • Data Privacy Audit verifies following information for data and privacy with search engines.
    • Google's primary goal is to serve the trustworthy . Sites that follow data policy will likely be viewed as more authoritative .
• All website will need requirements for: - Most sites need to take into account for: - Privacy Policy - Cppkie Policy - Consent Banner -Term and conditions Agreement
• These can be created alone, with generators.
• Benefits of websites audits include compares and improve of web site as well identifies potential seo pitfalls such as keyword stuff, search algorithm changes,

How to Conduct a Website audit

• Steps include the following: Run website through a site audit tool.

• Find technical errors with performance SEO, mobility and security.

• Identify SEO problems.

• Analyze design and UX. Assess website content.

• Generate the checklist of issues and recommend fixes.

Audit Your Website For Usability

• Check website navigation, with no clutter. Are conversion Shopping and cart checkout intuitive
• No website friction to its website. Use testing to find those who want more help. How fast is your website? Does it have responsive times and page sizing . And optimize.

SEO Assessment

• Optimize Web and content based on SEO. Check if the target audience will be satisfied. Consult analytics if performance is good.