Inbound Marketing Attracting Strategies

Inbound Marketing Strategies

• Effective marketing to target audience through inbound way, helping business growth by keeping the flywheel spinning.

Attracting Strategies

• Create and publish content that offers value to target audience and customer personas, such as blog articles, content offers, and social media.
• Examples of attractive content: guides on product usage, solutions to customer challenges, customer testimonials, and promotions or discounts.
• Optimize content with SEO strategy targeting specific keywords and phrases related to products or services, customer challenges, and solutions.
• This helps content appear organically on search engine results page (SERP) when people search for related information.

Engaging Strategies

• Communicate with leads and customers in a way that builds long-term relationships, focusing on the value business provides.
• Engage through inbound sales calls, customer service, and solution selling (rather than product selling), leading to mutually beneficial agreements.
• Handle and manage inbound sales calls effectively, focusing on customer service representatives' interactions with interested people and prospects.

Delighting Strategies

• Ensure customers are happy, satisfied, and supported long after purchase through strategies that delight.
• Team members act as advisors and experts, assisting customers at any time.
• Use thoughtful, well-timed chatbots and surveys to help, support, and request feedback.
• Examples: chatbots help customers set up new techniques, satisfaction surveys are sent six months after purchase to gather feedback, and social media listening to respond to customer interactions.
• Respond to customer interactions on social media with helpful information, supporting customers in any situation, creating brand advocates and promoters.