HRM in Hospitality

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Questions and Answers

Which of the following best describes the role of Human Resource Management (HRM) in hospitality organizations?

  • Designing building layouts
  • Hiring, training, and motivating employees (correct)
  • Managing customer complaints
  • Creating marketing campaigns

What is the primary reason for hiring service naturals?

  • They work longer hours
  • They require no training
  • They are less expensive
  • They instinctively provide great service and build rapport with guests (correct)

What is emotional labor in the hospitality industry?

  • The physical work done by employees
  • Organizing employee events
  • Managing feelings and expressions to meet job requirements (correct)
  • Calculating employee salaries

What percentage of the workforce is estimated to be service naturals?

<p>10% (C)</p> Signup and view all the answers

Why is job analysis considered the foundation of human resources?

<p>It helps identify the skills, abilities, and knowledge needed for a job (D)</p> Signup and view all the answers

Which recruitment method is most likely to promote company loyalty?

<p>Internal hiring (C)</p> Signup and view all the answers

What is the primary goal of onboarding new hires?

<p>Integrating new employees into the organization and its culture (C)</p> Signup and view all the answers

What type of interview asks applicants to describe how they handled a specific situation in the past?

<p>Behavioral interview (B)</p> Signup and view all the answers

Which personality trait is considered the most valid predictor of job performance?

<p>Conscientiousness (D)</p> Signup and view all the answers

What is the primary benefit of hiring external candidates?

<p>Fresh perspectives and new ideas (D)</p> Signup and view all the answers

What is the primary role of guest-contact employees in hospitality organizations?

<p>Interacting with guests to create positive experiences (A)</p> Signup and view all the answers

What is the key challenge for hospitality managers in motivating employees?

<p>Discovering what makes employees go beyond their job descriptions (B)</p> Signup and view all the answers

According to the service-profit chain, what does employee motivation ultimately impact?

<p>Customer satisfaction and profitability (D)</p> Signup and view all the answers

What is a psychological contract in the context of employee motivation?

<p>Unwritten expectations between employer and employee (C)</p> Signup and view all the answers

Which type of need is primarily associated with employees seeking steady income for basic living expenses?

<p>Economic needs (A)</p> Signup and view all the answers

What is the purpose of employee recognition programs?

<p>To reinforce desired behaviors and performance (C)</p> Signup and view all the answers

Which company is known for empowering employees to spend up to $2,000 to resolve guest issues without management approval?

<p>Ritz-Carlton (A)</p> Signup and view all the answers

What is the primary goal of empowerment in hospitality organizations?

<p>Allowing employees to make decisions that improve guest experiences (B)</p> Signup and view all the answers

What are SMART goals?

<p>Specific, Measurable, Attainable, Results-oriented, Time-bound (A)</p> Signup and view all the answers

What is the primary benefit of offering non-cash rewards like certificates and plaques?

<p>They create lasting emotional impact (A)</p> Signup and view all the answers

What is the primary concept of co-creation in hospitality organizations?

<p>Involving guests in creating their own experiences (A)</p> Signup and view all the answers

Which of the following best describes a guest-centric view in hospitality?

<p>Guests are involved in the design of their experiences (A)</p> Signup and view all the answers

What is the role of guests as quasi-employees?

<p>They are involved in co-production tasks like self-service check-ins (B)</p> Signup and view all the answers

What is a key benefit of guest co-production for organizations?

<p>Reduced labor expenses (C)</p> Signup and view all the answers

Which of the following is an example of guests as unpaid consultants?

<p>Writing positive reviews on social media (A)</p> Signup and view all the answers

What is the primary reason for involving guests in co-production?

<p>To enhance the guest experience and reduce costs (C)</p> Signup and view all the answers

What is the advantage of allowing guests to book services online?

<p>Improved convenience and control (C)</p> Signup and view all the answers

How can organizations ensure guests are successful in co-production tasks?

<p>Provide clear instructions and training (A)</p> Signup and view all the answers

What is the primary disadvantage of guest co-production for guests?

<p>Higher risk of unsatisfactory experiences (B)</p> Signup and view all the answers

Why might hospitality organizations "fire" a guest?

<p>For disruptive or abusive behavior (A)</p> Signup and view all the answers

What is the primary goal of a hospitality organization as an information system?

<p>To provide each person with the necessary information to serve the customer effectively (D)</p> Signup and view all the answers

How can self-service technologies improve the guest experience?

<p>By providing guests with faster and more efficient service (D)</p> Signup and view all the answers

What is the main challenge of information overload in hospitality organizations?

<p>It can lead to excessive data consumption and non-useful information (B)</p> Signup and view all the answers

What is the primary purpose of an information system in hospitality organizations?

<p>To get the right information to the right people at the right time (C)</p> Signup and view all the answers

What is the role of RFID technology in casinos?

<p>To track real-time betting records and improve player recognition (A)</p> Signup and view all the answers

What is the primary goal of protecting sensitive information in hospitality organizations?

<p>To prevent unauthorized access and data breaches (B)</p> Signup and view all the answers

How can information systems improve the guest experience at Delta Airlines?

<p>By providing timely information to customer service representatives (B)</p> Signup and view all the answers

What is the purpose of virtual tours on hospitality websites?

<p>To provide guests with a preview of the property and enhance their expectations (C)</p> Signup and view all the answers

How can point-of-sale (POS) systems enhance restaurant operations?

<p>By improving the efficiency of food preparation and order management (D)</p> Signup and view all the answers

What is the main purpose of collaborative filters in hospitality?

<p>To allow customers to share information and provide targeted experiences (B)</p> Signup and view all the answers

What is the purpose of an integrated information system in hospitality organizations?

<p>To bring together diverse sources of organizational information for better decision-making (C)</p> Signup and view all the answers

What is the primary challenge of maintaining information security in hospitality organizations?

<p>To prevent unauthorized access and data breaches (A)</p> Signup and view all the answers

What is the main challenge of providing extensive information to guests, as illustrated by the wine menu example?

<p>It can overwhelm guests and diminish their experience (B)</p> Signup and view all the answers

How can information technology enhance the guest experience in fine dining restaurants?

<p>By providing cues that signal a formal dining environment (B)</p> Signup and view all the answers

What is the primary purpose of a decision support system (DSS) in hospitality?

<p>To assist in making informed decisions by analyzing data (B)</p> Signup and view all the answers

What is the main advantage of using the Economic Order Quantity (EOQ) model in hospitality?

<p>It helps manage inventory and predict customer demand (D)</p> Signup and view all the answers

Which of the following is an example of cross-selling in hospitality?

<p>Offering a hotel room upgrade when a guest books a flight (B)</p> Signup and view all the answers

What is the primary goal of market segmentation in hospitality?

<p>To customize products and services to meet individual guest needs (A)</p> Signup and view all the answers

Which of the following is an example of data analytics in hospitality?

<p>Using statistical analyses to search large datasets for useful information (C)</p> Signup and view all the answers

How can hospitality organizations address information deficiencies?

<p>By implementing self-contained decision-making units and empowering employees (D)</p> Signup and view all the answers

Flashcards

HRM Role in Hospitality

Hiring, training, and motivating employees to achieve organizational goals.

Primary Reason for Hiring Service Naturals

They provide great service and build rapport instinctively and naturally.

Emotional Labor

Managing feelings and expressions to meet job requirements.

Job Analysis Importance

Helps identify the skills, abilities, and knowledge needed for a job.

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Recruitment Method Promoting Loyalty

Internal hiring promotes company loyalty.

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Primary Goal of Onboarding

Integrating new employees into the organization and its culture.

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Behavioral Interview

Applicants describe how they handled a specific situation in the past.

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Benefit of Hiring External Candidates

Fresh perspectives and new ideas.

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Role of Guest-Contact Employees

Interacting with guests to create positive experiences .

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Challenge for Motivating Employees

Discovering what makes employees go beyond their job descriptions.

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Impact of Employee Motivation

Customer satisfaction and profitability.

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Psychological Contract

Unwritten expectations between employer and employee.

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Associated Needs

Economic needs provide income for basic living expenses.

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Purpose of Recognition Programs

To reinforce desired behaviors and performance.

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Who Empowers Employees?

Marriott is known for empowering employees.

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Study Notes

  • Human Resource Management (HRM) in hospitality involves hiring, training, and motivating employees.
  • Service naturals are hired primarily because they instinctively provide great service and build rapport with guests.
  • Emotional labor in the hospitality industry is managing feelings and expressions to meet job requirements.
  • It is estimated that 10% of the workforce are service naturals.
  • Job analysis is the foundation of human resources, identifying the skills, abilities, and knowledge needed for a job.
  • Internal hiring is the recruitment method most likely to promote company loyalty.
  • The primary goal of onboarding new hires is integrating new employees into the organization and its culture.
  • A behavioral interview asks applicants to describe how they handled a specific situation in the past.
  • Conscientiousness is considered the most valid predictor of job performance.
  • The primary benefit of hiring external candidates is fresh perspectives and new ideas.
  • The primary role of guest-contact employees in hospitality organizations is interacting with guests to create positive experiences.
  • The key challenge for hospitality managers in motivating employees is discovering what makes employees go beyond their job descriptions.
  • According to the service-profit chain, employee motivation ultimately impacts customer satisfaction and profitability.
  • A psychological contract in the context of employee motivation refers to unwritten expectations between employer and employee.
  • Economic needs are primarily associated with employees seeking steady income for basic living expenses.
  • Employee recognition programs reinforce desired behaviors and performance.
  • Ritz-Carlton is known for empowering employees to spend up to $2,000 to resolve guest issues without management approval.
  • The primary goal of empowerment in hospitality organizations is allowing employees to make decisions that improve guest experiences.
  • SMART goals are Specific, Measurable, Attainable, Results-oriented, and Time-bound.
  • The primary benefit of offering non-cash rewards like certificates and plaques is they create a lasting emotional impact.
  • The primary concept of co-creation in hospitality organizations involves guests in creating their own experiences.
  • A guest-centric view in hospitality involves guests in the design of their experiences.
  • The role of guests as quasi-employees involves them in co-production tasks like self-service check-ins.
  • A key benefit of guest co-production for organizations is reduced labor expenses.
  • Writing positive reviews on social media is an example of guests as unpaid consultants.
  • The primary reason for involving guests in co-production is to enhance the guest experience and reduce costs.
  • The advantage of allowing guests to book services online is improved convenience and control.
  • Organizations can ensure guests are successful in co-production tasks by providing clear instructions and training.
  • The primary disadvantage of guest co-production for guests is a higher risk of unsatisfactory experiences.
  • Hospitality organizations might "fire" a guest for disruptive or abusive behavior.
  • The primary goal of a hospitality organization as an information system is to provide each person with the necessary information to serve the customer effectively.
  • Self-service technologies improve the guest experience by providing faster and more efficient service.
  • The main challenge of information overload in hospitality organizations can lead to excessive data consumption and non-useful information.
  • The primary purpose of an information system in hospitality organizations is to get the right information to the right people at the right time.
  • The role of RFID technology in casinos is to track real-time betting records and improve player recognition.
  • The primary goal of protecting sensitive information in hospitality organizations is to prevent unauthorized access and data breaches.
  • Information systems improve the guest experience at Delta Airlines by providing timely information to customer service representatives.
  • The purpose of virtual tours on hospitality websites is to provide guests with a preview of the property and enhance their expectations.
  • Point-of-sale (POS) systems enhance restaurant operations by improving the efficiency of food preparation and order management.
  • The main purpose of collaborative filters in hospitality is to allow customers to share information and provide targeted experiences.
  • The purpose of an integrated information system in hospitality organizations is to bring together diverse sources of organizational information for better decision-making.
  • The primary challenge of maintaining information security in hospitality organizations is to prevent unauthorized access and data breaches.
  • The main challenge of providing extensive information to guests is that it can overwhelm guests and diminish their experience.
  • Information technology can enhance the guest experience in fine dining restaurants by providing cues that signal a formal dining environment.
  • The primary purpose of a decision support system (DSS) in hospitality is to assist in making informed decisions by analyzing data.
  • The main advantage of using the Economic Order Quantity (EOQ) model in hospitality is that it helps manage inventory and predict customer demand.
  • Offering a hotel room upgrade when a guest books a flight is an example of cross-selling in hospitality.
  • The primary goal of market segmentation in hospitality is to customize products and services to meet individual guest needs.
  • Using statistical analyses to search large datasets for useful information is an example of data analytics in hospitality.
  • Hospitality organizations can address information deficiencies by implementing self-contained decision-making units and empowering employees.

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