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Questions and Answers
What are the three fundamental elements of trends?
What are the three fundamental elements of trends?
- Basic needs, drivers of change, and innovations (correct)
- Market analysis, customer satisfaction, and innovation
- Basic needs, market analysis, and innovation
- Basic needs, market analysis, and customer satisfaction
What do drivers of change analyze in terms of change?
What do drivers of change analyze in terms of change?
- Shifts and Innovations
- Shifts and Triggers (correct)
- Market analysis and customer satisfaction
- Innovations and basic needs
What is required for a trend to fully exist?
What is required for a trend to fully exist?
- Customer satisfaction
- Basic needs
- Market analysis
- Innovations (correct)
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Study Notes
- Trend is a concept with a sustained presence and effect or demand among consumers.
- Three fundamental elements of trends are basic needs, drivers of change, and innovations.
- Basic needs are minimum requirements for a decent standard of life, including food, shelter, clothing, and essential services.
- Drivers of change investigate key global issues and trends driving change in societies and markets.
- Drivers of change analyze change in terms of Shifts and Triggers.
- Innovations refer to changing processes or creating more effective processes, products, and ideas.
- Innovations are catalysts for growth and development.
- Without customer-facing innovations, a trend can't be said to exist fully yet.
- Trends require sustained presence and demand among consumers.
- Trends have a prospect of providing or having a continuing influence for a longer period of time.
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