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Questions and Answers
What is an invoice on Reach?
What is an invoice on Reach?
- A document containing information about an advertiser, the sum of money, currency, the list of related campaigns, the list of payable conversions
- A document containing information about a publisher, the sum of money, currency, the list of related campaigns, the list of payable conversions (correct)
- A request to pay money to Affise
- A document containing information about a publisher, the sum of money, currency, and a list of services used on Affise
Can an advertiser reject an invoice on Reach?
Can an advertiser reject an invoice on Reach?
- Yes, an advertiser can reject an invoice but only if they find it wrong in numbers
- Yes, an advertiser can reject an invoice but only if they find it wrong in campaigns
- No, an advertiser cannot reject an invoice
- Yes, an advertiser can reject an invoice if they find it wrong in numbers, campaigns or any other details (correct)
What is a receipt on Reach?
What is a receipt on Reach?
- A document containing information about a publisher, the sum of money, currency, and a list of services used on Affise
- A document containing information about an advertiser, the sum of money, currency, the list of related campaigns, the list of payable conversions
- A request from Affise to an advertiser to pay for services and what an advertiser owes to his publishers based on invoices (correct)
- A document containing information about a publisher, the sum of money, currency, the list of related campaigns, the list of payable conversions
What is social network marketing?
What is social network marketing?
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What is the difference between paid and unpaid tactics in paid search?
What is the difference between paid and unpaid tactics in paid search?
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What is media buying?
What is media buying?
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Study Notes
Marketing Strategies: A Comprehensive Overview
- Doorway pages are used to attract organic traffic through SEO by utilizing popular user keyword queries.
- Paid search involves both paid and unpaid tactics to increase website visibility on search engines.
- Social network marketing is any form of marketing that takes place on social media platforms and can range from formal advertising campaigns to informal customer engagement.
- Email marketing is a form of marketing that can keep customers engaged between purchases and inform them of new products and discounts.
- Mobile traffic refers to internet traffic that comes from a mobile device.
- Video advertising includes online display advertisements that have video within them and can occur before, during, and/or after a video stream on the internet.
- Push notifications are small pop-up messages sent to a user's device by a mobile app and require opt-in to receive ads.
- Display advertising combines visual elements with a call to action message and can be seen along the top or sides of a website or within content.
- Native advertising is cohesive with page content, assimilated into the design, and consistent with platform behavior.
- Media buying involves the purchase of advertising from a media company, including negotiation for price and placement of ads.
- Organic marketing generates traffic to a business over time, primarily through social media and other channels to increase brand awareness.
- Contests, giveaways, sweepstakes, or lotteries are used in competition marketing to boost brand awareness and reach new potential customers.
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