How Generative AI Transforms Consumer Marketing

It enables marketing campaigns to be rolled out in weeks or even days, often with at-scale personalization and automated testing.

A world where they can make the right offer at the right time for the right person in a communication that feels cohesive and not disjointed.

Customers save time and effort finding and accessing the goods and services they want and need.

<p>Automating processes, powering hyperpersonalization, permanently altering the idea generation process</p> Signup and view all the answers

<p>It allows marketers to better meet and deliver customer value and focus on innovation.</p> Signup and view all the answers

<p>$4.4 trillion</p> Signup and view all the answers

<p>It can reduce the time required for marketing campaigns from months to weeks or even days.</p> Signup and view all the answers

<p>Marketing and sales</p> Signup and view all the answers

<p>Between 5 and 15 percent of total marketing spend, worth about $463 billion annually</p> Signup and view all the answers

<p>Generating copy and images in less time, personalizing campaigns, responding to and learning from customer feedback</p> Signup and view all the answers

<p>Michaels Stores</p> Signup and view all the answers

<p>It has the potential to deliver value quickly</p> Signup and view all the answers

<p>Exploiting existing gen AI models, propelling unequaled customization, reinventing their end-to-end processes</p> Signup and view all the answers

<p>Generating copy, images, personalizing campaigns, and learning from customer feedback</p> Signup and view all the answers

<p>Between 5 and 15 percent</p> Signup and view all the answers

<p>It has the potential to deliver value quickly</p> Signup and view all the answers