Hospitality Site Selection Chapter 6
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Questions and Answers

How does rock music influence the behavior of guests in a restaurant?

  • It promotes a relaxed dining experience.
  • It encourages guests to linger longer.
  • It enhances the appetite and speeds up eating. (correct)
  • It creates a sophisticated ambiance.
  • What can negatively impact a restaurant's image according to restroom maintenance?

  • High-quality amenities.
  • Regular cleaning schedule.
  • Puddles and unpleasant smells. (correct)
  • Placement of restroom signage.
  • What should architects consider when designing a restaurant's kitchen?

  • Integrating a show kitchen with visibility for guests. (correct)
  • Focusing solely on traditional cooking methods.
  • Installing minimal equipment for simplicity.
  • Avoiding transparency to maintain efficiency.
  • What is a crucial aspect to ensure in restaurant heating and ventilation systems?

    <p>A mechanism that addresses smoke and air quality. (A)</p> Signup and view all the answers

    What is the purpose of researching different types of music for a restaurant?

    <p>To understand the impact on guests' behavior and dining experience. (C)</p> Signup and view all the answers

    What factor is NOT considered important for the site selection of a business hotel?

    <p>Access to swimming pools (B)</p> Signup and view all the answers

    Which zoning designation is characterized mainly by single-family, single-detached dwellings?

    <p>R1 (A)</p> Signup and view all the answers

    When considering construction or renovation costs, what is a significant concern?

    <p>Long-term and short-term construction costs (D)</p> Signup and view all the answers

    What determines the appropriateness of site zoning for proposed facilities?

    <p>Zoning ordinances (A)</p> Signup and view all the answers

    Which best describes the zoning designation marked as 'C' in a Comprehensive Land Use Plan (CLUP)?

    <p>Commercial districts (A)</p> Signup and view all the answers

    Which architectural preference is likely to attract a more mature clientele?

    <p>Structured ballroom dancing areas (D)</p> Signup and view all the answers

    Which characteristic is NOT used to classify hotels?

    <p>Number of guests served (D)</p> Signup and view all the answers

    What is a critical factor when evaluating land area for a hospitality facility?

    <p>Potential for future expansion (D)</p> Signup and view all the answers

    What is a primary feature of resort hotels?

    <p>They typically cater to vacationers. (B)</p> Signup and view all the answers

    Which of the following best describes a bed and breakfast?

    <p>Usually has shared bathroom facilities. (B)</p> Signup and view all the answers

    What aspect does NOT contribute to the quality of a site's physical environment?

    <p>Cost of local goods and services (D)</p> Signup and view all the answers

    Which of the following types of restaurants is NOT classified as fast-food?

    <p>High-end restaurants (B)</p> Signup and view all the answers

    In which setting are high-end restaurants commonly found?

    <p>In five-star hotels as part of their amenities (B)</p> Signup and view all the answers

    What is a key characteristic of catering establishments?

    <p>They usually provide food delivery services. (C)</p> Signup and view all the answers

    Where are fast-food concessioners most likely to be located?

    <p>Inside high-density areas like malls and near offices (D)</p> Signup and view all the answers

    Which of the following is NOT a common type of hotel classification?

    <p>Star ratings (D)</p> Signup and view all the answers

    What is the highest level of transportation accessibility indicated for Site B?

    <p>Accessible by provincial buses, jeepneys, PUVs, taxis, and private vehicles (A)</p> Signup and view all the answers

    Which option indicates the closest available utilities and services for Site A?

    <p>Utilities available within two kilometers. (D)</p> Signup and view all the answers

    What is the vulnerability status of Site A concerning natural hazards?

    <p>Site is proximate to one hazard. (D)</p> Signup and view all the answers

    What zoning regulation applies to the development of a resort hotel in Site C?

    <p>Development with restrictions on size, height, and number of occupants. (C)</p> Signup and view all the answers

    Which site has necessary support facilities located within a distance less than one kilometer?

    <p>Site D (C)</p> Signup and view all the answers

    For Site D, what is the level of accessibility to utility services related to distance?

    <p>Utilities within a five-kilometer radius. (B)</p> Signup and view all the answers

    What is the significance of Site B's rating on the Likert Scale compared to other sites?

    <p>Site B has the highest overall rating. (B)</p> Signup and view all the answers

    What should be prioritized when designing a restaurant for a young crowd?

    <p>Use of bold and vibrant colors (B)</p> Signup and view all the answers

    How do colors psychologically impact restaurant design?

    <p>Certain colors can create an illusion of space (C)</p> Signup and view all the answers

    Which site has no existing utilities and services within a five-kilometer radius?

    <p>Site A (D)</p> Signup and view all the answers

    Which lighting option is preferred for creating a funky ambiance in a restaurant?

    <p>Neon lights (C)</p> Signup and view all the answers

    What is an essential aspect to consider when selecting tables for a restaurant design?

    <p>Combining different table sizes to meet customer needs (D)</p> Signup and view all the answers

    What is the primary goal when establishing a clear layout for a restaurant?

    <p>To create a visual path and effective distribution of space (C)</p> Signup and view all the answers

    Which characteristic is NOT desirable in a color scheme for a restaurant?

    <p>Tacky colors that are harsh on the eyes (A)</p> Signup and view all the answers

    What should an architect ensure about the washroom and kitchen sizes when designing a restaurant layout?

    <p>They should be different sizes based on their functions (C)</p> Signup and view all the answers

    Which lighting choice can help enhance the design of restaurant furniture?

    <p>Ambient soft lighting (C)</p> Signup and view all the answers

    What is a primary consideration in the site selection process for hospitality and tourism facilities?

    <p>Proximity to demand generators (C)</p> Signup and view all the answers

    Which of the following theories emphasizes the importance of transportation costs in location selection?

    <p>Alfred Weber's location triangle (A)</p> Signup and view all the answers

    What does agglomeration economics refer to in the context of site selection?

    <p>The benefits of industry clustering (C)</p> Signup and view all the answers

    In William Alonso's explanation, which group is more likely to live in the city center?

    <p>Poor households (A)</p> Signup and view all the answers

    Which factor does NOT influence industrial location according to Alfred Weber's theory?

    <p>Marketing strategies (B)</p> Signup and view all the answers

    How does Johann Heinrich von Thünen's theory relate to modern economic growth?

    <p>It highlights the relationship between location and rent. (C)</p> Signup and view all the answers

    What is one role of demand generators in hospitality and tourism?

    <p>To create relationships between facilities and clients (B)</p> Signup and view all the answers

    Which statement accurately describes the concept of location in the context of site selection?

    <p>It encompasses a broader sphere of influence. (B)</p> Signup and view all the answers

    Flashcards

    Hotel Classification

    Hotels are categorized by size, clientele, target market, ownership, and affiliations.

    Resort Hotel

    Resort hotels focus on vacationers, often near natural resources like beaches or mountains.

    Bed and Breakfast

    Small family/guest houses with shared bathrooms. Breakfast is the primary meal served.

    Condotel

    A condo where guests prepare their meals and are offered housekeeping, usually near business areas.

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    Fast-food Concessioners

    Fast-food restaurants typically located in busy areas.

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    High-end restaurants

    Upscale restaurants, sometimes part of luxury hotels; location is important to brand.

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    Catering Establishments

    Businesses that cook and serve food for special occasions, airlines, or cruises.

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    Commissary Location

    Catering location must be close to the target customers; important for food quality and delivery.

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    Location's Importance in Hospitality

    Location is crucial for hospitality businesses, affecting growth and brand success.

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    Site Selection Criteria

    Factors considered when choosing a hospitality or tourism facility location.

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    Location Theory (Thünen)

    Theory suggesting optimal location for agricultural businesses is based on market access and transportation costs.

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    Location Triangle (Weber)

    Model showing influence of transportation costs, labor, and agglomeration on industrial location.

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    Agglomeration Economics

    The advantages of businesses clustering together, boosting local economies.

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    Alonso's Land Use

    Describes how different types of land use (housing, commercial) depend on proximity to amenities and services.

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    Demand Generators

    Places or activities that attract customers to a hospitality or tourism facility.

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    Location Sphere of Influence

    The area around a site that is affected by it; can range from local to regional.

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    Business Hotel Location Criteria

    Proximity to transport hubs and central business districts are important for a business hotel.

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    Site Factors (Hospitality)

    The physical location's characteristics, including zoning, landscape, open spaces, and built environment, affect a hospitality business.

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    Transportation Access (Site)

    Availability of public transport is crucial for a hospitality site.

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    Utilities Access (Site)

    Water, electricity, and internet are essential for any building needing these services.

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    Land Area (Site)

    The size of the land dictates the hotel's facilities and plan.

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    Building Concept Matching

    In a complex, the architecture and design of the facility must match the target audience's preferences.

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    Construction/Renovation Costs

    Evaluating the costs and implications of renovation projects in the hospitality sector is essential, considering factors like extent, duration, structural integrity, and new vs. renovation.

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    Legal Restrictions (Zoning)

    Zoning regulations determine the permissible land use and building heights in a location.

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    Music's Impact on Restaurants

    Music plays a vital role in creating a restaurant's atmosphere and affecting guests' dining experience.

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    Why Restrooms Matter

    A well-maintained restroom is essential for a positive customer experience and contributes to a restaurant's overall image.

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    Open Kitchen Advantages

    An open kitchen lets guests see the food preparation process, adding transparency and potentially enhancing the dining experience.

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    Importance of Heating and Ventilation

    A properly designed heating and ventilation system is crucial for both safety and comfort in a restaurant, especially with the smoke generated from cooking.

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    Transportation Accessibility

    How easy it is to get to a location using different transportation methods, like cars, buses, and taxis.

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    Utility and Service Accessibility

    How close a site is to essential services like water, electricity, and healthcare.

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    Natural Hazard Vulnerability

    How likely a site is to be affected by natural events like earthquakes, floods, or storms.

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    Land Use Zoning

    Rules that determine what types of businesses and activities are allowed in a certain area.

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    Support Facility Accessibility

    How easily a site can access additional facilities necessary for operation, like restaurants, banks, or repair services.

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    Site Rating

    A score that indicates how suitable a location is for a particular purpose, based on multiple factors.

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    What is the highest rated site?

    Site B has the highest overall rating, based on the combined scores for all the evaluation criteria.

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    How does site accessibility affect development?

    The availability of transportation, utilities, services, and support facilities determines the suitability of a site for development, influencing business success.

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    Target Client

    The specific group of people a restaurant aims to attract. This can be based on age, lifestyle, or preferences. For example, a restaurant targeting young people might have a funky and modern design, while a restaurant for corporate clients might prioritize a chic and sophisticated atmosphere.

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    Restaurant Design Elements

    The visual features that create the overall look and feel of a restaurant, including color schemes, furniture, lighting, and artwork. These elements are carefully chosen to create an atmosphere that appeals to the target clientele.

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    Lighting and Atmosphere

    Lighting plays a crucial role in setting the mood of a restaurant. Bright lights can create a lively atmosphere, while dimmer lights can promote intimacy. Different types of lighting can enhance the design and highlight specific features.

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    Color Psychology

    The way colors can influence people's emotions, behaviors, and decision-making, influencing their dining experience. Using the right colors can enhance the appeal and mood of a restaurant.

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    Table Arrangement

    The way tables are placed within a restaurant to create a layout that is both functional and appealing. Consideration should be given to the target clientele, privacy, and ease of movement.

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    Restaurant Layout Planning

    The process of designing the arrangement of different areas within a restaurant, including the dining area, kitchen, restrooms, and bar. It involves creating a clear flow of movement and ensuring that the layout is efficient and effective.

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    Visual Path for Guests

    The way a restaurant is designed to guide guests naturally through the space, making it easy to find tables, restrooms, and other features. This helps to create a smooth and positive dining experience.

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    Professional Consultation

    Seeking expert advice from professionals in restaurant design, architecture, or construction to ensure that the layout and design of a restaurant are functional, safe, and meet all regulations.

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    Study Notes

    Chapter 6: Site Selection

    • Location is crucial for a person's choice of where to live, work, and build a business; it impacts business success and trade growth.
    • Site selection for hospitality and tourism facilities involves several considerations.
    • Objectives: Students will be able to discuss the importance of location in the hospitality and tourism industry and enumerate different site selection criteria.
    • Location theory: A driving factor in economic growth.
      • Johann Heinrich von Thünen (1826) introduced agricultural location theory, suggesting maximum profit is related to location, rent, and transportation costs.
      • Lower transportation costs lead to higher rent.
      • Alfred Weber (1909) introduced the location triangle, focusing on transport costs, labor costs, and agglomeration economics (advantages of industry clustering).
      • William Alonso (1964) explained how land usage (housing, commercial, etc.) is influenced by proximity to amenities; wealthy families prioritize remote locations, while lower income prioritize central locations.
    • General Criteria for Site Selection:
      • Location: Important criteria for travelers (business or leisure); consider a district, city, region, or larger area impact. Consider demand generators like business areas, industrial parks, tourist attractions, and institutions.
      • Site: The physical environment (zoning, landscapes, open spaces, built environment). Critical considerations include access to transportation (goods, services, people - public transport is important), utilities (water, electricity, telephone, internet), and land area (size, modular development).
    • Building:
      • Consider the concept and types of architectural designs. Different groups respond to different architectures (music, freestyle dancing, etc.).
      • Cost of construction/renovation—consider the extent of renovation, long-term/short-term construction costs, and maintaining structural integrity in cases with historic value, e.g. retrofitting for load carrying.
    • Legal Issues and Restrictions:
      • Zoning ordinances specify permitted uses and building restrictions specific to the location from the Comprehensive Land Use Plan (CLUP).
      • Distinguish different land use zones (residential, commercial, industrial) using "R", "C", and "I" markings in the CLUP and zoning ordinances.

    Chapter 7: Planning Specifics for Hospitality and Tourism Property

    • The industry faces changes due to technology and diversified design practices.
    • Objectives: Students will be able to identify and differentiate specific hospitality/tourism building requirements and examine the importance of area-specific planning.
    • Influences on Development:
      • Marketing: Demand for the facility should be present and growing.
      • Economics: Financial feasibility and incentives are key to successful development.
      • Location: Suitable sites with proper infrastructure and communication facilities must be considered.
      • Entrepreneurship: The necessary organization and financing required support its development.
      • Planning and Design: The visual aspects of the building using effective marketing and financial strategies.
    • Planning Specifics for Hotels and other Lodging Establishments:
      • Storytelling and Design Concept: Important to give the property a clear identity for customers.
      • Design & External Connection: Account for climatic conditions. Location and environment should enhance the guest experience.
      • Hotel First Impression: Importance of establishing a positive first impression at the entrance.
      • Guestroom Design: Important space for guests, taking into account comfort.
      • Hotel Common Areas: Important social areas for guests and employees (lounge, restaurant, pool, etc.).
    • Specifics for Restaurants:
      • Facade: Crucial for recognition and visual appeal (use themes).
      • Client Targeting: Different designs for different clientele (e.g., young versus corporate).
      • Layout: Visual paths of guests within the design.
      • Restrooms: Critical to maintain a positive guest experience.
      • Kitchen: Ensure efficient food preparation and cleanliness.
      • Heating and Ventilation: Important for comfort (consider smoke, air quality)

    Review Questions

    • Reason why location is important to the hospitality/tourism industry.
    • Advantages of the Likert Scale in site selection.
    • List of factors that influence establishment development.
    • Importance of storytelling and design aspects in hospitality design.

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    Chapter 6-7 Site Selection PDF

    Description

    This quiz explores the critical factors involved in site selection for hospitality and tourism facilities as outlined in Chapter 6. Students will discuss location importance and criteria for selecting sites while considering historical theories of location from economists like Thünen and Weber. Understanding these concepts is essential for success in the hospitality industry.

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